SEO Lecture no. 3.pptx for business to ptp
- 1. Session Name: Search Engine Optimization (On Page SEO) Delivered By : Rohit Guleria
- 2. © Chandigarh University Guidelines Tips to be more interactive in Live Session • Maintain discipline for smooth conductance of the interactive live session. • Type in your Name, UID and Program name on chat to mark your attendance. • Raise your questions only after completion of session and do not intervene in between. • Avoid posting irrelevant questions. Also, don’t start any personal conversation. • Interaction with faculty should be constructive, and no disruptive comment is appreciated. • For any issues, please contact our academic support service @ 1800-1213-88800 or post your queries on academic.support@cuidol.in.
- 3. © Chandigarh University By the end of this session, you will be able to: Learning Objectives 1. Master Best Practices for On-Page SEO to improve webpage relevance and visibility. 2. Optimize Tags and Structure to enhance search engine indexing and user engagement. 3. Enhance Visual and URL Elements for faster loading, accessibility, and SEO ranking.
- 4. © Chandigarh University PRESENTATION OVERVIEW • Introductions • SEO definition • On Page Optimization • On Page SEO Factors • On-Page SEO Checklist • Avoid thing in on page optimizations • Conclusions
- 5. © Chandigarh University SEO definition • On page SEO is defined as search engine optimization which occurs within a website. It is a critical step for obtaining a high search engine ranking for a web page. • SEO is the process of improving the Volume and quality of traffic to a website from Search Engines via natural search results for targeted Keywords.
- 6. © Chandigarh University On Page Optimization • On Page Optimization is the most important and complex part of search engine optimization. • This website helps our search engine ranking through their keywords need. • On Page Optimization refers to factors that have an effect on our website or web page listing in natural search results.
- 7. © Chandigarh University On Page SEO Factors • Title tag • Domain & URL • Meta Keyword • Meta Description • Unique Content • Alt attribute for Image • Sitemap • H1,H2 tags
- 8. © Chandigarh University • Bold Or Strong • W3C Validator • Do follow and No follow • Internal Links and External Links
- 9. © Chandigarh University Title tag • Title tag is normally defined as <title></title>. • Using important keywords in the starting of Title tag will be of great help in getting good ranks. • Use keywords related to our web page in the Title Tag. • Always add a unique Title Tag for different pages. • The maximum length of a title tag to be displayed is between 60-70 characters.
- 10. © Chandigarh University Domain & URL Domain : • Before pick a domain name should know our target audience. • Try to use major keywords in our domain. Using a .com version of a URL is better than other versions. • Hyphens in domain or file names less than 4 is good. URL : • URL structure as an important element of a Web page's interface. • No more than 3-5 words in our URL. • Avoid using random text and numbers
- 11. © Chandigarh University Keyword • Use keyword phrases instead of single keywords. • Keyword Should be unique words. • Each keyword phrase should be found on web page. • Use commas between keyword phrases with NO spaces. • Keyword length is maximum 10 words.
- 12. © Chandigarh University Keyword Research : • Keyword Research is used to select quality keywords. • Keyword is should be relevant our site. • It is give the most competitor keywords. Keyword density : • Keyword density is the percentage of times of a keyword or phrase appears on the webpage. • Each Keywords is should be 2%-5%. • Each Page keyword density is should be 5%-20%.
- 13. © Chandigarh University Meta Description • Create the meta description tag to attract a click and include keywords • A lot of search engines display information from this tag in their search results if this tag is present on a page and if its content matches the content of the page and the search query. • Most search engines ignore the description tag as far as keyword relevancy is concerned. • Most search engines use the Description tag to some extent when displaying search results.
- 14. © Chandigarh University Unique Content • Content is the king for our visitors and for search engines as well. • Provide a good and unique content and make sure to include our keywords in our content • The quality content increases our ranking in search engines like a quality content. • Moreover, the quality content even helps to get more inbound links to our website. • Consider 5-20% density of the keywords in text. • Formatting is also important to show the search engines. • The optimum page size is 500-3000 words
- 15. © Chandigarh University Alt attribute for Image • Search engines cannot read Image & Flash animations • Alt tags is the alternative text used for describing images. • Alt tags are displayed on the site when you hover over the image with your mouse. • It is also help blind people who are using text readers to read your page. • Alt tags are another place where you should insert your keywords to improve our rankings. • For Example : <img src="images/services-pic.jpg" ALT="XYZ company's">
- 16. © Chandigarh University Sitemap • A site map is a list of pages of a web site accessible to users. • Its lists the numbers of pages and the overall internal link structure in the site. • A Sitemap is still the best insurance for getting a search engine to learn about your entire site
- 17. © Chandigarh University H1,H2 tags • The H1 tag has long been thought to have great importance in on- page optimization. • Use of the H1 tag as the headline of the page.H2 tag is use subheading. • Separating our content with headers is a good practice as it makes our site more readable and easy to navigate. • Do not use H4, H5…… tags just because you want better SEO page.
- 18. © Chandigarh University Bold Or Strong and Italic • Using a keyword in bold/strong appears to carry a very, very tiny amount of SEO weight. • There are numerous ways of making a word appear as bold text in the code. • The <B> tag and the <STRONG> tag will both display bold text. • Strong tag is search engine friendly. Example: <b>Bold text</b> <strong>Strong text </strong> • Italics tags <i> or emphasis tags <em> should not be used in our content and to highlight specific relevant keywords.
- 19. © Chandigarh University W3C Validator • Validation is the process of checking a page or website for its compliance with W3C standards. • This validator shows not only such trivial things like unclosed quotation, undefined tags or wrong attribute values. • It also checks the encoding problems, the compliance with the specified DOCTYPE, obsolete tags and attributes and many more.
- 20. © Chandigarh University Do follow and No follow Do follow : It is stranded and trusted links. Search engine conceder only do follow links. No follow :It is spam site link not trusted links. Search engine not conceder no follow links. Example : • <a href=”http://en.wikipedia.org/wiki/Hyperlink” target=”_blank”>Do Follow Link</a> • <a href=”http://en.wikipedia.org/wiki/Nofollow” rel=”nofollow”>No Follow Link</a>
- 21. © Chandigarh University Internal Links and External Links • Internally link your pages to each other within the content. • Make sure that the keyword focused link anchor text is relevant to the destination page. • Don't be afraid to use external links to support your content. I suggest caution be exercised in the number of external links used. • External links should open in a new window.
- 22. © Chandigarh University On-Page SEO Checklist • Always start with keyword selection, research and testing • Meta Description tag • ALT tags • H1 tags • URL structure • Internal linking strategy • Content • Keyword density • Site maps, both XML and user facing • Usability and accessibility • Track target keywords • Expect results in 6-12 months
- 23. © Chandigarh University Avoid things in on page optimization • Hidden text / Invisible links • Duplicate content • Duplicate title tags • URL variants of the same pages • Off-site images and content on-site
- 24. © Chandigarh University Conclusions • On-Page SEO refers to the text and content on your web site pages. • It acts as the foundation for your ongoing SEO process. • Work on your website and content, so that the search engine can find your webpage when searching for your web sites for a particular keyword. • This has a significant impact on search engine results you should make your site as search engine friendly as possible.
- 25. © Chandigarh University Session Summary Explored On-Page SEO Best Practices Learned Tagging Techniques Reviewed URL and Image Optimization In this session, we have discussed about:
- 26. © Chandigarh University Happy Learning!