SEO Methodology
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The document outlines the SEO methodology employed by Airr Media, highlighting essential work streams such as website audits, competitor analysis, keyword research, SEO strategy, link building, reporting, and continuous improvement. It emphasizes the importance of understanding web issues and leveraging competitor data to enhance search engine rankings through targeted strategies. The document also mentions the significance of regular reporting and the iterative approach to refining SEO tactics.
SEO Methodology
- 2. Work Streams Website Audit Competitor Analysis Keyword Research SEO Strategy and Tactics Link Building Reporting Continuous Improvement
- 3. Website Audit The website audit is a must when starting to work on a new project. You need to use software to crawl a website to see the issues which are preventing you from ranking. For example: Broken links on your website Your website is not searchable You have duplicate content Website code errors Not SEO friendly URLs Duplicate Title tags No meta descriptions
- 4. Competitor Analysis The competitor analysis lists who your online competitors are in the industry. We basically perform a website audit on the competitor’s websites. We gather information such as: Domain authority Page authority Number of backlinks Page rank Social media signals Keywords in title tags
- 5. Keyword Research This is one of the most important research activities in the process. Keywords are what drives user intent and web traffic to your website. When we perform keyword research we use a variety of tools. For example: Google AdWords Keyword Planner Google Autocomplete Bing Related Search Google Related Search SEM Rush Keyword Discovery Google Trends
- 6. SEO Strategy and Tactics Having an overall arching strategy for search engine optimization is important. You want to make sure that all of the operational work to rank your website is aligned to your overall objectives. We also work on building out the tactics that we are going to use to rank your website. For example: Blogger Outreach Press Release Distribution Infographic Distribution Document Sharing
- 7. Link Building Link building is still one of the strongest signals for search engines to understand the popularity of a website. You want to make sure that your links are: Diversified Come from reputable websites Use different combinations of anchor text Link to your domain and to deep pages on your website
- 8. Reporting Reporting on these activities is critical to understanding the success of your campaign. We provide weekly and monthly reports to keep you up to date will the work being performed. We communicate constantly with you through email, Skype, and have status calls.
- 9. Continuous Improvement We are continuously benchmarking our baseline project metrics with the current state of your SEO project. We implement new tactics, strategies, and are agile in making your business successful on the web.
- 10. Contact Us Ricky Singh, MBA AIRR Media http://www.airr.me Email – gsingh@airr.me