SEO ONPAGE Optimization
- 1. Url structure : It is the process of renaming or rewriting the url of the web page Use only “–“ hyphen symbol to separate the words in the url Do not use special characters like ?,_,! e.t.c to separate the words in url Do not use lengthy url structures Before renaming any existing url structures, take the backup of old url structures
- 2. Status codes : 404 page not found 301 permanent redirection 500 internal server error 302 temporary redirection 200 OK (working urls ) 301 Redirection methods : ( It is the process of permanent redirection) Old Domain to New domain Old url to new url Old Directory to New Directory (Folder) Non WWW to WWW(Url canonicalization) Procedure : Go to 301 redirection tag generator tools Enter old domain , new domain
- 3. Generate the code, copy the code in the notepad and save the file as .htaccess Upload the .htaccess file in the root folder of the old domain server Note : .htacess will be applicable for only html sites with apache server Different file extensions and different codes will be there for different sites (Ex : .php, .aspx, javascript e.t.c) Custom 404 Error Page Creation : 1) Giving link back to the home page or internal pages for all the incoming wrong url structures like Ex : www.amazon.com/abcd www.ebay.in/abcd Bread Crumb Navigation : It is the path for the user to navigate front and back webpages/ categories Increases the internal linking strength of the website
- 4. <a href="http://www.flipkart.com">Home</a> >>> <a href="http://www.flipkart.com/mobiles">Mobiles</a> Output : Home >>> Mobiles Web content optimization : Minimum 300 words for every webpage 1% keyword density (for 100 words >>> 1 targeted keyword ) Write the content with 0% plagarism Duplicate content checker tools or plagiarism tools >>>> www.duplichecker.com www.copyscape.com Content spinning tool : www.bestfreespinner.com New content creation tool : www.articoolo.com (paid)
- 5. Content title generation tool : hubspot blog topic generator Internal Links : These are the links which are present with in the website Give 2 hyperlinks for 2 targeted keywords in web content in each webpage 1 hyperlink to home page and 1 hyperlink to same page Benefit : it will increase the internal strength of the website External links : These are the links which goes outside from our website (also called as outbound links) Example : social media sites , thirdparty sites Footer links : These are the links which are present in the common footer of the website
- 6. Implement the footer linking for the targeted keywords Benefit : User will spend more time in our website by clicking footer links , strong internal linking with in the website Sitemap.xml ➢It is created for search engine crawlers (search engine robots) to understand the pages present in our site ➢ Benefit : Faster indexation of our website pages in search engines Procedure: Go to xml-sitemaps.com (up to 500 urls this tool is free) (Pro-sitemaps.com for more than 500 urls) Enter the home page of the website Click start >>>> Download the sitemap.xml file Upload in the server Check in the front end by typing www.example.com/sitemap.xml
- 7. Html or php sitemap will be created for the users to navigate the important pages present in any site It will increase the internal strength of the website and easy navigation for the user Robots.txt : It is a command for the search engine crawlers to allow or disallow the site Create the code in notepad , save the file as robots.txt and upload in the root folder of the server For more info refer robotstxt.org Allow all search engines to crawl the entire site User – agent : *
- 8. allow : /