Seo Part 1
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The document discusses Google Universal's impact on SEO, emphasizing its ability to increase visibility and opportunities for businesses during recessionary times through various multimedia formats. It highlights the importance of user-generated content (UGC) for maintaining freshness and engagement, as well as its benefits for longtail search optimization. The document also addresses potential challenges of UGC, including moderation and copyright concerns, while urging businesses to embrace these strategies to drive more traffic and enhance brand awareness.
Seo Part 1
- 1. Common Sense SEOGoogle Universal and User Generated ContentPresenter:Lee Colbran
- 2. Common Sense SEOGoogle UniversalWhat is Google Universal?
- 3. Common Sense SEOGoogle UniversalThe composites of Google UniversalBlog Search Book Search Code Search (labs)Finance Images Local/MapsNews Patent Search (beta)Product Search Scholar Video Web Search
- 4. Common Sense SEOGoogle UniversalGoogle Universal and AdwordsBlog Search Book Search Code Search (labs)Finance Images Local/MapsNews Patent Search (beta)Product Search Scholar Video Web Search+
- 5. Common Sense SEOGoogle UniversalWhat does Google Universal offer a businessin times of recession?
- 6. Common Sense SEOGoogle UniversalWhat does Google Universal offer a businessin times of recession?FlexibilityCommon Sense SEOGoogle UniversalWhat does Google Universal offer a businessin times of recession?Flexibility
- 7. Opportunity to tell potential visitors you embrace multi-mediaCommon Sense SEOGoogle UniversalWhat does Google Universal offer a businessin times of recession?Flexibility
- 8. Opportunity to tell potential visitors you embrace multi-media
- 9. Increased exposureCommon Sense SEOGoogle UniversalWhat does Google Universal offer a businessin times of recession?Flexibility
- 10. Opportunity to tell potential visitors you embrace multi-media
- 12. Business opportunitiesCommon Sense SEOGoogle UniversalWhat does Google Universal offer a businessin times of recession?Flexibility
- 13. Opportunity to tell potential visitors you embrace multi-media
- 16. We all look for products, service & information– make sure you are doing all you can to lead traffic to your doorCommon Sense SEOGoogle UniversalGoogle Universal in effectSearch Term: Les PaulWeb SearchImage SearchVideo SearchNews SearchShopping ResultsAdwordsThere are six opportunities to appear on the first page of Google for the term.
- 17. Common Sense SEOGoogle UniversalGoogle Universal in effectSearch Term: Brian JonesNews SearchWeb SearchImage SearchVideo SearchBlog ResultsBook ResultsThere are six opportunities to appear on the first page of Google for the term.
- 18. Common Sense SEOGoogle Universal Typical GoogleSearch Products that can appear on the 1st Page of results
- 19. Why bother with UCD?Common Sense SEOGoogle UniversalAnd that provides serious Real Estate
- 20. Common Sense SEOGoogle Universal
- 21. Common Sense SEOGoogle UniversalGoogle Universal impact36% click "news" results within blended search results*Only 17% click a "news" result after conducting a news-specific search* Source Jupiter
- 22. Common Sense SEOGoogle UniversalGoogle Universal impact36% click "news" results within blended search results*Only 17% click a "news" result after conducting a news-specific search31% click "image" results within blended search results*Only 26% click an "image" result after conducting an image-specific search* Source Jupiter
- 23. Common Sense SEOGoogle UniversalGoogle Universal impact36% click "news" results within blended search results*Only 17% click a "news" result after conducting a news-specific search31% click "image" results within blended search results*Only 26% click an "image" result after conducting an image-specific search17% click "video" results within blended search results*Only 10% click a "video" result after conducting a video-specific search* Source Jupiter
- 24. Common Sense SEOGoogle UniversalGoogle Universal impact“I think, that a year from now, we are going to be sitting here saying – ‘if you don’t have video, if you don’t have engagement objects on your website, you are just not going to rank.”* Bruce Clay
- 25. Common Sense SEOGoogle Universal Will Google Universal change with the introduction of Google Caffeine?
- 26. Common Sense SEOGoogle UniversalGoogle Universal conclusions- Drive more traffic- Gain real estate- Increase brand awarenessVersatility
- 27. Dominate the front page of GoogleCommon Sense SEOUser Generated ContentUser Generated Content
- 28. Common Sense SEOUser Generated ContentWhy is User Generated Content great in recession?- It takes the pressure away from site owners and web teams having to create fresh content- UGC gives you a competitive advantage in tough trading timesIt complements your core contentBenefits of User Generated Content on your website?Common Sense SEOUser Generated Content- Freshness
- 29. Common Sense SEOUser Generated ContentBenefits of User Generated Content on your website?- Freshness- Unique Content
- 30. Common Sense SEOUser Generated ContentBenefits of User Generated Content on your website?- Freshness- Unique Content- Honesty (Independence)
- 31. Common Sense SEOUser Generated ContentBenefits of User Generated Content on your website?- Freshness- Unique Content- Honesty (Independence)- Engagement
- 32. Common Sense SEOUser Generated ContentBenefits of User Generated Content on your website?- Freshness- Unique Content- Honesty (Independence)- EngagementAnd from an SEO perspective most importantly- Longtail Search
- 33. Common Sense SEOUser Generated ContentNotable websites based on user generated content
- 34. Common Sense SEOUser Generated ContentSuccessful ecommerce sites using usergenerated content
- 35. Amazon Longtail Case Study5 longtail terms that Amazon rank in the top 5 of Google UK which come as a result of their UGC review system.“notice some familiarity in Planet Earth”“A must-have for every Blu-ray library”“Planet Earth on Blu ray” *There is just 0.1% of page content“polar bear cubs exploring snow slopes”actual text “polar bear cubs exploring snowy slopes”“Mr Attenborough's narration”Common Sense SEOUser Generated Content
- 36. Problems with deploying User Generated Content- Offensive language- Copyright infringement- Moderation time- Incorrect grammarCommon Sense SEOUser Generated Content
- 37. Common Sense SEOUser Generated ContentHow to get User Generated ContentAsk, use exit emails
- 38. Incentivise, give a little get a lot
- 39. Make it fun
- 40. If all else fails – beg and plead
- 41. This tactic is working for Amazon, it can work for you.Common Sense SEOUser Generated ContentUser Generated Content conclusions - Drive more traffic - Increase your longtail - Can work as a secret shop assistant - Freshness - A site that is well maintained
Editor's Notes
- #2: - Self Empower - Extend your saturationWe are looking to increase positivity in recession when money is tight, give you an edge
- #3: Show of hands Who understands the concept of Google Universal? Who feels they are already using Google Universal? Who feels they are getting the best out of Google Universal? How many media opportunities do you feel there is with Google Universal?Four answers – 4, 7, 11 or more than 11
- #4: Check Catalogs, Code Search, Finance, Patent, Scholar, DirectoryFlight and Movies being in America and we can expect + video content is in trial in Beta mode in US
- #5: Rare that any one page would contain more than 7 universal opportunitiesI am all for max visibility
- #10: You are not placing all your eggs in one basket
- #12: The other relation that may of have appeared is Blog Search ResultsBring term up on the screenLook at what happened when Michael Jackson sadly passed away – The Internet lit up like a Christmas Tree, a trendPossibly add second with Brian Jones23 slots
- #13: On top of this theDailymail news story appears in the top 10 as well as a fresh resultHis death was murder and would be investigated after xx year
- #14: Need ICONS for the images to the left hand sideParking – Gatwick ParkingWembley ParkingHotels – Torquay Hotels
- #20: I endorse this3 Examples – Self build wine rack – Flat pack furnitureHints and tips for gamersI will tell my peers, I may well link from my blog, I may be a member of a forum or communityI want help and guidance – not a slick presentation. I can turn on the TV for that (well sometimes) – it’s informationIt’s time to make rich content, it’s time to engage our visitors, it is time to expand your reach to your users of tomorrpw
- #21: Caffeine is an under the bonnet change10 years on current structureFight challenges from Twitter, Facebook and Microsoft
- #23: Hands up what site managers here?Keep your hands up if you deploy User Generated Content on your site?
- #24: What do we mean by User Generated Content (UCD)
- #25: Talk about Amazon, talk about Colin Forbes book on holiday and the reviewsBook ¾ complete but still read the reviewsWent on to buy more based on peer reviewsToys R Us StaffI am looking for a toy to teach my 3yr old son SpanishGoogle offers me varietyReviews of X teach my son spanish within a week
- #30: Hands up who uses each siteFacebook - Mark ZuckerbergTwitter - Jack DorseyThey are all phenomallysuccessfuil sites
- #32: Longtail not from a staff content writer, but from the likes of you and I
- #33: Why would I not object to incorrect grammar appearing on a website?Caribbean is a Heinz 57 word – there are numerous ways that it is spelt
- #35: I must add I do not expect every site to be in a position to have the visitor levels that Amazon does – that said, there is no reason why within your niches that you cannot be seen as the leader in your field – UGC will help you achieve this.