SEO - Search engine optimization strategy
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SEO is the process of improving a website's search engine rankings through optimization. The document outlines the main steps of an SEO strategy: 1) Define the target audience and their needs, 2) Conduct categorized keyword research, 3) Optimize on-page SEO and site structure, 4) Perform off-page SEO and link building, and 5) Monitor, track, and view results. Key aspects include determining audience demographics, creating a keyword spreadsheet using Google Keyword Planner, ensuring good internal linking and navigation, building links through social media and outreach, and monitoring traffic and rankings over time.
SEO - Search engine optimization strategy
- 1. SEO – Search Engine Optimization Strategy Web consulting | Strategic marketing | UX solutions
- 2. SEO is the process of improving a website's ranking on search results page, in order to get more visits from search engine’s users. What is Search Engine Optimization?
- 3. SEO Strategy Steps 1 • Define your target audience and their needs 2 • Categorized keyword research 3 • On page SEO & Site structure 4 • Off page SEO & Link building 5 • Monitor – Track - Result
- 4. Define your Target Audience and Their Needs • Determine: age, sex, geographic locations, and their needs • Check out: usability.gov’s description of personas and how to do task analysis & scenarios for more details •Try to answer questions: What is it that you want your audience to do on your website? What is the best way to get there based on your audience's information?
- 5. Categorized Keyword Research • Create an excel sheet with your keyword lists categorized, according to your audience and website. • Use the Google Keyword Planner to research keywords and search volume • Plug them into your excel sheet accordingly. (this Moz article can be very helpful)
- 6. On page SEO & Site Structure • Make clear to search engine what your website is about • Search engines can crawl your website and find all of your valuable content • The site must have: good internal linking with no broken links, good navigation, unique content, and appropriate page load-times ( this suit article can be helpful)
- 7. Off page SEO & Link Building • Activities out of the website: social media, bookmarking, link building • Making connections in your industry and with your target audience is a way to improve your brand's image • Other methods: creating interesting content, requesting links from affiliated associations/organizations, and outreach to websites that are an authority in your industry
- 8. Monitor – Track - Result • Setup a Google Analytics account to monitor organic traffic on a daily, weekly, monthly basis • Create a spreadsheet to track the on-page changes, if they led to certain results • Utilize a rank tracking service/software to monitor search positions over time
- 9. Contact Sitedoctor Fokionos 8 & Ermou str. Athens, 10563 info@sitedoctor.gr 0030 6974932883