SEO (Search Engine Optimization) Basic to Advance.pdf
- 1. HOW SEARCH ENGINE WORKS?
- 2. WHAT IS SEO? SEO stands for Search Engine Optimization. SEO is the process :- of using tools, advanced strategies, and experiments to improve the performance of your website, further drive more traffic, increase conversions , and grow revenue.
- 3. TYPES OF SEO? On Page SEO Off Page SEO Technical SEO
- 4. WEBSITE OPTIMIZATION CHECKLIST (ON PAGE SEO FACTORS) Site Icon Meta title & Meta Description User – Mobile – Google Friendly Content Optimization Keyword Optimization Image Optimization Redability And UX Loading Speed User Friendly URLs Page Speed & Bounce rate
- 5. OFF PAGE SEO Off page SEO refers to anything done outside of your website with the potential to affect search engine rankings. To Actions Taken Outside of your own Website to impact your rankings within Search Engine Result Page (SERP) It covers all SEO tactics that take place outside of your own website
- 6. WHY IS OFF PAGE SEO IMPORTANT FOR MARKETING? It increase your SERP Page Rank Website traffic through various platforms Outreach Social Media
- 7. WITHOUT OFF PAGE SEO YOUR WEBSITE CAN NOT RANK Website Authority Link Juice ( Brand Reputation) Word of Mouth Reviews And Reference
- 8. OFF PAGE SEO FACTORS Backbone of any Off Page SEO strategy Objective : Build awareness and solve the issue Authority websites helps to improve your rankings Focus should be on quality over quantity Link Building
- 9. Backlinks are links on one website that point to another website. They're also known as inbound or incoming links. Search engines like Google view backlinks as votes of confidence. Essentially, you vouch for another site when you link to it. That's why pages with lots of backlinks often rank higher on Google. Backlinks are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”. So the more of these “votes” you have, the higher your site will rank in Google and other search engines Backlink
- 10. Do-Follow- A dofollow link is a link that helps in terms of SEO by passing the authority of the origin site to the destination site. No-follow- A nofollow link, is a link which does not pass authority on to the website it is linking to. Types of Backlink
- 11. Social Book Marking Document Sharing – 1) PDF Submission 2) PPT Submission Image Sharing Video sharing Business Listing Classified Ads Submission Guest Posting Forum Posting Blog Commenting Article Submission Press release Submission Link Building Activity Platforms
- 12. CHROME EXTENSIONS FOR SEO Similar Web URIRANK - Alexa Ranking Moz Tool Bar Aherf SEMRUSH SEO Quake