The Bonner Network’s Serve 2.0 Initiative: Applying Social Media Tools for Campus-Community Civic Engagement A Project of the Bonner Foundation and Middlesex County College A program of: The Corella & Bertram Bonner Foundation 10 Mercer Street, Princeton, NJ  08540 (609) 924-6663 • (609) 683-4626 fax For more information, please visit our website at www.bonner.org
Financial Update Campus News, Updates, etc. Evaluation Strategy SLI Check-In Wrap-up: Ideas for the Future Serve 2.0 Sub-grantee Call #2 Agenda
Which social media tools can best: Inspire  greater numbers of students to engage in service? Be used for  student learning   and leadership development? Help increase variety, impact, and quality of  campus/community partnerships ? Increase  communication & coordination  on and between campuses and community partners? What we want to learn and accomplish...
Going broader Recruiting Increasing levels of service Finding new partners Going deeper Improving education Higher quality placements New forms of civic work Connecting & leveraging Across campuses Across partners Across issues Across projects Social Change Health Poverty Environment Education Reflection Readings Policy Non-profits Government Higher Educaton Communities Sharing Inspiration & What Works Connecting Service to Solutions Students From Best Practice to Common Practice Staff & Faculty Partners Elected Officials Policy Makers Building a movement: around civic engagement community building diversity international perspective spiritual exploration social justice
One (or a few) issues Combination of social media tools Integrated approach with goals for: student engagement student development partner capacity building and impact campus coordination & expansion of civic engagement $1,500 - $2,000 per campus Serve 2.0 Subgrants: Integration of Social Media Around an Issue
Serve 2.0 Subgrantees Campus Issue (Partner) Face-to-Face Strategies Web-Tools Mentioned Amherst College Youth/ education (schools) Train-the-trainers program, training manual Facebook, Videos, YouTube, Blog, Meebo, Wiggio, Bebo, Jing, Ning, Slide, flickR College of Saint Benedict Homelessness (non-profits serving homeless) Hunger Banquet, Empty Bowls, campus-wide events Facebook, Videos, YouTube, Wikis Concord University Homelessness (non-profits serving homeless) Service Trips, National Coalition, CBR/PolicyOptions Issue Briefs Facebook, Videos, YouTube, Blog Davidson College Multiple Issues (student campaign) Change Challenge (student campaign) Videos, YouTube, Wiki, Blog, Campus Website Guilford College Immigration/Refugees (Diversity) Site-based team work, Issue Briefs Facebook, Videos, YouTube, Wiki, Podcasts Hamilton College Immigration/Refugees (Diversity) Policy Forum,  Issue Briefs Videos, YouTube, Wiki, Blog, Podcasts Pfeiffer University Youth/ education (schools) Site-based team work Facebook, Videos, YouTube, Wiki, Blog, Twitter, MySpace, Google Docs Ripon College Africulture/Food/ Economic Development City organizing strategy (Main Street), issue campaign Twitter, Change.org, StumbleUpon, Google Calendar, flickR Stetson University Youth/ education (youth-serving nonprofit) Site-based team work Facebook, Videos, YouTube, Wiki The College of New Jersey Multiple Issues (site-based teams) Site-based team work Videos, YouTube, Wiki, Blog Tusculum College Diversity (non-profit) Skits, community partner workshops Videos, YouTube, Blog UC Berkeley Youth/ education (schools) Site-based team work (20 sites) Facebook, Videos, YouTube, Wiki, Google Maps, Volunteer Match, Facebook Plug-In to be created University of Louisville Arts / Diversity (museum) Intern Seminar (skills) Facebook, Videos, YouTube, Wiki, Blog, Google Apps, MySpace, Twitter, flickR, museum portal University of New Mexico Youth/ education (youth-serving nonprofits) NM Civic Engagement program Videos, YouTube, Wiki, Blog, Wiggio, Google Apps, Picasa, Blogspot, Campus Website
Serve 2.0 Subgrantees Each campus’s plan is on the Serve 2.0 Resource Wiki.  Google Maps let us see these schools and partners on a map.
Serve 2.0 Subgrantees What’s Up?  Highlights of what you’ve been working on Events, new technology?
Going broader Recruiting Increasing levels of service Finding new partners Going deeper Improving education Higher quality placements New forms of civic work Connecting & leveraging Across campuses Across partners Across issues Across projects Social Change Health Poverty Environment Education Reflection Readings Policy Non-profits Government Higher Educaton Communities Sharing Inspiration & What Works Connecting Service to Solutions Students From Best Practice to Common Practice Staff & Faculty Partners Elected Officials Policy Makers Building a movement: around civic engagement community building diversity international perspective spiritual exploration social justice
Going Broader How can social media tools be used in the context of campus civic engagement? (Baseline Pre/Post Campus Survey, Focus Groups) Can online lead to offline? (Online Student Survey, Progress Updates) Evaluation: What are we trying to learn?
Going Deeper How/are students affected by their leadership role in an issue-based project using social media as an organizing tool? (Semesterly Pre/Post Online Student Leader Survey) Do Community Partners feel better able to meet their mission as a result of grant activities? (Community Partner Surveys) Evaluation: What are we trying to learn?
Connecting & Leveraging Does the use of social media by Bonner Programs connect people & organizations not previously connected? (Progress Updates, Student Leader Survey, Community Partner Surveys) Can social media tools help to leverage higher education's assets for community partnerships? (Progress Updates, Community Partner surveys) What social media tools are most effective when used by a campus at supporting service? Why? Under what conditions?  (Progress Updates, Conversations with Fdn staff, Focus Groups, Community Partner Surveys) Evaluation: What are we trying to learn?
Student Leader Surveys  - Coordinated by CIRCLE, at the beginning and end of each semester starting in the Fall of 2009 Community Partner Surveys  - June 2009*, Jan 2010*, June 2010*, Jan 2010  (each campus will do this twice: the final and only one of these asterisked dates) Progress Updates  -  Part 1 - LASSIE - Due to Corporation - June 2009, Jan 2010, June 2010, Jan 2011 Part 2 - Survey Monkey - Due June 2009, Jan 2010, June 2010, Jan 2011 Baseline Post-Survey   (2011) Discussion at SLI  -   June 2009, June 2010 Evaluation: Proposed Timeline
LASSIE is CNCS’ program information collection system See attachment that came in your email this morning  You will be asked to answer the questions on pages 4 to 11 Includes questions about WHO is doing service, WHAT service they are doing, and how many HOURS is being contributed Evaluation: Progress Update - Part #1: LASSIE
How LASSIE will work: The system will be ready by early May Ari and Abby will put your contact information into the online system The system will email you a username and password You can go into the system itself and complete the survey by June 1, 2009 The questions will match what you received today via email, so you know what will be asked Evaluation: Progress Update - LASSIE Continued
Evaluation: Progress Update - LASSIE Continued
Less Numbers, More Substance Online at:  http://www.surveymonkey.com/s.aspx?sm=_2bM3Jq2ArIuAwmBObSRjlIA_3d_3d To be completed by June 1, 2009 Questions about how your use of social media is going, what are challenges that have arisen, etc.  Example:  What factors are contributing to what you would deem as “successful” use of social media? What is contributing to making this successful strategy possible? (Example: there’s a student who is taking on the technical coordination. This student wouldn’t be able to do this if we did not have the funds to pay them.) Evaluation: Progress Update - Part #2: Survey Monkey
Evaluation: Progress Update - Part #2: Survey Monkey
Focused on: Understanding how the issue-based project is contributing to their  mission How using social media is working Whether the project is developing new or stronger connections for them  (to students, other orgs, others on campus, etc.) Whether the project (or any indirect result of it) is leveraging additional resources for the organization Evaluation: Community Partner Survey
The partners from 4-5 campuses will be surveyed this May Consent will be required It will be short!!!  Question: If we offer that people can either complete an online survey OR be mailed a survey, will that work?   Evaluation: Community Partner Survey - Continued
Update Questions? Other comments SLI Check-In
General Questions? Suggestions for Call Topics, or other Serve 2.0 campus networking ideas? Other comments Ideas for the Future

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Serve2 Bonner Conf Call2

  • 1. The Bonner Network’s Serve 2.0 Initiative: Applying Social Media Tools for Campus-Community Civic Engagement A Project of the Bonner Foundation and Middlesex County College A program of: The Corella & Bertram Bonner Foundation 10 Mercer Street, Princeton, NJ 08540 (609) 924-6663 • (609) 683-4626 fax For more information, please visit our website at www.bonner.org
  • 2. Financial Update Campus News, Updates, etc. Evaluation Strategy SLI Check-In Wrap-up: Ideas for the Future Serve 2.0 Sub-grantee Call #2 Agenda
  • 3. Which social media tools can best: Inspire greater numbers of students to engage in service? Be used for student learning and leadership development? Help increase variety, impact, and quality of campus/community partnerships ? Increase communication & coordination on and between campuses and community partners? What we want to learn and accomplish...
  • 4. Going broader Recruiting Increasing levels of service Finding new partners Going deeper Improving education Higher quality placements New forms of civic work Connecting & leveraging Across campuses Across partners Across issues Across projects Social Change Health Poverty Environment Education Reflection Readings Policy Non-profits Government Higher Educaton Communities Sharing Inspiration & What Works Connecting Service to Solutions Students From Best Practice to Common Practice Staff & Faculty Partners Elected Officials Policy Makers Building a movement: around civic engagement community building diversity international perspective spiritual exploration social justice
  • 5. One (or a few) issues Combination of social media tools Integrated approach with goals for: student engagement student development partner capacity building and impact campus coordination & expansion of civic engagement $1,500 - $2,000 per campus Serve 2.0 Subgrants: Integration of Social Media Around an Issue
  • 6. Serve 2.0 Subgrantees Campus Issue (Partner) Face-to-Face Strategies Web-Tools Mentioned Amherst College Youth/ education (schools) Train-the-trainers program, training manual Facebook, Videos, YouTube, Blog, Meebo, Wiggio, Bebo, Jing, Ning, Slide, flickR College of Saint Benedict Homelessness (non-profits serving homeless) Hunger Banquet, Empty Bowls, campus-wide events Facebook, Videos, YouTube, Wikis Concord University Homelessness (non-profits serving homeless) Service Trips, National Coalition, CBR/PolicyOptions Issue Briefs Facebook, Videos, YouTube, Blog Davidson College Multiple Issues (student campaign) Change Challenge (student campaign) Videos, YouTube, Wiki, Blog, Campus Website Guilford College Immigration/Refugees (Diversity) Site-based team work, Issue Briefs Facebook, Videos, YouTube, Wiki, Podcasts Hamilton College Immigration/Refugees (Diversity) Policy Forum, Issue Briefs Videos, YouTube, Wiki, Blog, Podcasts Pfeiffer University Youth/ education (schools) Site-based team work Facebook, Videos, YouTube, Wiki, Blog, Twitter, MySpace, Google Docs Ripon College Africulture/Food/ Economic Development City organizing strategy (Main Street), issue campaign Twitter, Change.org, StumbleUpon, Google Calendar, flickR Stetson University Youth/ education (youth-serving nonprofit) Site-based team work Facebook, Videos, YouTube, Wiki The College of New Jersey Multiple Issues (site-based teams) Site-based team work Videos, YouTube, Wiki, Blog Tusculum College Diversity (non-profit) Skits, community partner workshops Videos, YouTube, Blog UC Berkeley Youth/ education (schools) Site-based team work (20 sites) Facebook, Videos, YouTube, Wiki, Google Maps, Volunteer Match, Facebook Plug-In to be created University of Louisville Arts / Diversity (museum) Intern Seminar (skills) Facebook, Videos, YouTube, Wiki, Blog, Google Apps, MySpace, Twitter, flickR, museum portal University of New Mexico Youth/ education (youth-serving nonprofits) NM Civic Engagement program Videos, YouTube, Wiki, Blog, Wiggio, Google Apps, Picasa, Blogspot, Campus Website
  • 7. Serve 2.0 Subgrantees Each campus’s plan is on the Serve 2.0 Resource Wiki. Google Maps let us see these schools and partners on a map.
  • 8. Serve 2.0 Subgrantees What’s Up? Highlights of what you’ve been working on Events, new technology?
  • 9. Going broader Recruiting Increasing levels of service Finding new partners Going deeper Improving education Higher quality placements New forms of civic work Connecting & leveraging Across campuses Across partners Across issues Across projects Social Change Health Poverty Environment Education Reflection Readings Policy Non-profits Government Higher Educaton Communities Sharing Inspiration & What Works Connecting Service to Solutions Students From Best Practice to Common Practice Staff & Faculty Partners Elected Officials Policy Makers Building a movement: around civic engagement community building diversity international perspective spiritual exploration social justice
  • 10. Going Broader How can social media tools be used in the context of campus civic engagement? (Baseline Pre/Post Campus Survey, Focus Groups) Can online lead to offline? (Online Student Survey, Progress Updates) Evaluation: What are we trying to learn?
  • 11. Going Deeper How/are students affected by their leadership role in an issue-based project using social media as an organizing tool? (Semesterly Pre/Post Online Student Leader Survey) Do Community Partners feel better able to meet their mission as a result of grant activities? (Community Partner Surveys) Evaluation: What are we trying to learn?
  • 12. Connecting & Leveraging Does the use of social media by Bonner Programs connect people & organizations not previously connected? (Progress Updates, Student Leader Survey, Community Partner Surveys) Can social media tools help to leverage higher education's assets for community partnerships? (Progress Updates, Community Partner surveys) What social media tools are most effective when used by a campus at supporting service? Why? Under what conditions?  (Progress Updates, Conversations with Fdn staff, Focus Groups, Community Partner Surveys) Evaluation: What are we trying to learn?
  • 13. Student Leader Surveys - Coordinated by CIRCLE, at the beginning and end of each semester starting in the Fall of 2009 Community Partner Surveys - June 2009*, Jan 2010*, June 2010*, Jan 2010 (each campus will do this twice: the final and only one of these asterisked dates) Progress Updates - Part 1 - LASSIE - Due to Corporation - June 2009, Jan 2010, June 2010, Jan 2011 Part 2 - Survey Monkey - Due June 2009, Jan 2010, June 2010, Jan 2011 Baseline Post-Survey (2011) Discussion at SLI - June 2009, June 2010 Evaluation: Proposed Timeline
  • 14. LASSIE is CNCS’ program information collection system See attachment that came in your email this morning You will be asked to answer the questions on pages 4 to 11 Includes questions about WHO is doing service, WHAT service they are doing, and how many HOURS is being contributed Evaluation: Progress Update - Part #1: LASSIE
  • 15. How LASSIE will work: The system will be ready by early May Ari and Abby will put your contact information into the online system The system will email you a username and password You can go into the system itself and complete the survey by June 1, 2009 The questions will match what you received today via email, so you know what will be asked Evaluation: Progress Update - LASSIE Continued
  • 16. Evaluation: Progress Update - LASSIE Continued
  • 17. Less Numbers, More Substance Online at: http://www.surveymonkey.com/s.aspx?sm=_2bM3Jq2ArIuAwmBObSRjlIA_3d_3d To be completed by June 1, 2009 Questions about how your use of social media is going, what are challenges that have arisen, etc. Example: What factors are contributing to what you would deem as “successful” use of social media? What is contributing to making this successful strategy possible? (Example: there’s a student who is taking on the technical coordination. This student wouldn’t be able to do this if we did not have the funds to pay them.) Evaluation: Progress Update - Part #2: Survey Monkey
  • 18. Evaluation: Progress Update - Part #2: Survey Monkey
  • 19. Focused on: Understanding how the issue-based project is contributing to their mission How using social media is working Whether the project is developing new or stronger connections for them (to students, other orgs, others on campus, etc.) Whether the project (or any indirect result of it) is leveraging additional resources for the organization Evaluation: Community Partner Survey
  • 20. The partners from 4-5 campuses will be surveyed this May Consent will be required It will be short!!! Question: If we offer that people can either complete an online survey OR be mailed a survey, will that work? Evaluation: Community Partner Survey - Continued
  • 21. Update Questions? Other comments SLI Check-In
  • 22. General Questions? Suggestions for Call Topics, or other Serve 2.0 campus networking ideas? Other comments Ideas for the Future