Serverless operations allow iRobot to focus on building applications rather than managing infrastructure. They migrated to AWS in 2016 and now run their home production application using AWS Lambda, API Gateway, and other serverless services without any unmanaged EC2 instances. This reduces costs and improves agility compared to managing their own servers. While serverless still requires operations work, outsourcing infrastructure to AWS allows their small team to support thousands of daily Lambda deployments and the large scale of iRobot's connected robot fleet.