Service marketing process at Haldirams
- 1. Service Marketing Process at Haldirams, Mathura Road
- 2. Introduction Haldirams is a famous Indian Sweets and Restaurant chain located in various locations of North India. It has various self service restaurants which also sells Namkeens, snacks & sweets at it outlets. For the purpose of this project we visited Haldiram’s outlet located at Mathura Road near Mohan Estate Metro Station
- 3. 1. ENTRY: The first impression of the outlet was good, it was a clean shining building with a posh environment. Visible: Clean & Pleasing Environment Invisible: Up keeping by Maintenance & Cleaning staff
- 4. 1.1 Frisking & Checking of Bags: At entry the visitors were frisked & bags were checked for any potential threat. Visible: Frisking & Checkking Invisible: Attempt to Provide a secure & safe environment to
- 5. 2. Seating: Since it is a self service restaurant, visitors can sit themselves wherever they are comfortable, s.t. availaibilty. The tables and seats were clean & environment was peaceful & pleasant Visible: Clean & Pleasing Environment
- 6. 2. Invisible (Contd.) 1. Repetitive Cleaning by cleaning staff 2. Proper seat arrangements by staff 3. Working of Air conditioners 4. Low volume Instrumental Music
- 7. 2.1 Seating Arrangement 1. Seating at G- floor 2. Standing arrangemen t outdoors 3. Seating at 1st floor Seating Arrangement expanded to two floors. And was adjacent to food counters
- 8. 3. Ordering Food: Menu displayed at prominent places Visible: Menu Cards Invisible: Attempt to place them at right place for convenience of visitors combined with offers
- 9. 3.1 Billing at Cash Counter Visible: Billing & Order Coupon Generation Invisible: Pricing
- 10. 3.2 Placing of Order Visible: The person takes the order coupon & tells the preparation time Invisible: He instructs in Kitchen to do the same Visible: The Hot mouth Watering food in served at counter Invisible: Preparation of Dishes
- 11. 4. Final order is delivered & brought to table & enjoyed by the visitors themselves & selfies are clicked…..
- 12. Thank you…