Serving the needs of underserved by Varma
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This document outlines Varma Siravuri's experience leading social enterprises that provide access to safe drinking water in communities across India, Ghana, Nigeria, and Liberia. Key points include establishing partnerships that expanded access to over 2 million people, setting up innovative distribution networks, and understanding consumer behavior through community engagement initiatives like educational campaigns, volunteer training, and school programs. The initiatives resulted in significant reductions to health issues and costs while improving productivity.
![“I applaud [the] efforts to increase access to
clean water in Liberia through the Safe Water
for Africa program. […] As we rebuild our
country, we encourage all stakeholders to
support our development goals. ”
-- Nobel Laureate, President Ellen Johnson Sirleaf speaking at
the launch of the first WHC in Caldwell community of Liberia in
November 2011
Business Strategy Formulation – Safe Water for Africa
Initiated Safe Water for Africa Partnership to provide access to potable
water to 2 Million people in West Africa
Initiated expansion into new geographies through a PPP (public private
partnership) approach thereby furthering the sustainability goals.
Soliciting funds for these projects through strategic tie-ups with
corporate.
Obtained an order worth Euro 20 million in Ghana for providing safe
water. The project, created the scale required to take the country’s
profitability to the next level.](https://image.slidesharecdn.com/64745daa-9aa5-419e-93d5-10dfb62ed548-161115082130/85/Serving-the-needs-of-underserved-by-Varma-4-320.jpg)
Serving the needs of underserved by Varma
- 1. Serving the needs of underserved By Varma Siravuri
- 2. Executive Summary: • An astute leader and management professional with over 20 years of functional experience in social sector. • Serving communities in India and Africa regions with passion and dedication . • Proved strong project management skills to expand footprint to different geographies . • Demonstrated strong execution ability by serving more than 250 Communities across India, Ghana, Nigeria, and Liberia, providing access to safe water to more than 2 million people.
- 3. Executive Summary • Understanding the consumer and changing her/his behaviour was crucial for the success. • Able to setup a multi layered, innovative distribution network and ensure availability of the safe water at an arm's length to the consumer. • Able to meet up communities in different geographies gave me a good 360 degree understanding of how to run a social enterprise by focussing on elements that impact performance the most.
- 4. “I applaud [the] efforts to increase access to clean water in Liberia through the Safe Water for Africa program. […] As we rebuild our country, we encourage all stakeholders to support our development goals. ” -- Nobel Laureate, President Ellen Johnson Sirleaf speaking at the launch of the first WHC in Caldwell community of Liberia in November 2011 Business Strategy Formulation – Safe Water for Africa Initiated Safe Water for Africa Partnership to provide access to potable water to 2 Million people in West Africa Initiated expansion into new geographies through a PPP (public private partnership) approach thereby furthering the sustainability goals. Soliciting funds for these projects through strategic tie-ups with corporate. Obtained an order worth Euro 20 million in Ghana for providing safe water. The project, created the scale required to take the country’s profitability to the next level.
- 5. MOU Signoff with Diageo-Guinness Nigeria MOU Signoff with Coca-Cola & NBC Nigeria Coordination with UN Delegates Coordination with US Delegates Delivered projects against agreed scope, budget, schedule & customer expectations
- 6. Social Change Initiative: Positive Impact • The Change Agent : Successfully Implemented “Lead by Front” Strategy to overcome various challenges in Africa. • Initiated well conceived social marketing programmes to change community behaviour towards safe water. These programmes are customized to spread awareness about the health benefits of safe water, even in communities where little or no health care knowledge exists. This has helped me to solve social and environmental problems. • Implemented the overall community & social marketing strategy (including design of a behaviour change strategy for water , sanitation & hygiene) WASH. • Trained and developed social marketing teams to execute community outreach programs & bcc campaigns.
- 7. SAVE WATER Campaign @ Ajara Community, Badagry, Nigeria School Children Activities Initiative – The response of the communities has been overwhelming as reflected by the large gathering
- 8. Save Water Campaign @ Badagry Involving School Children in Community Awareness Activities : Using fun and inspiring techniques such as art, music, storytelling, humour and hands-on practical activities, has proved a fantastic way to involve people
- 9. Community Meeting Initiatives with Church members & Women Members@ Mosque Community Elders Engagement Activities @ Imepe Communities Community Awareness Initiatives with personal involvement
- 10. Initiated Using Technology for Community Engagement • With this initiative able to reach many communities within short time. • Widening the exposure : SMS Text Messages on WASH programme • Making it easier to administer : Mobile Applications to track activities. • Reducing manual input : Creative AV Content to communicate standard message • Doing the analysis : GPS mapping for community engagement.
- 11. Conducting Awareness Campaign on safe drinking water @ Imepe Community with Audio & Video Training WASH Volunteers Movie on Wheels Initiative with Audio & Video Using Technology in Community Engagement Initiative
- 12. Door Knocking Activities @ Ilogbo Door Knocking Activities @ Adigbe Door Knocking Activities @ Sabo Door Knocking Activities @ Inukonu Door Knocking activities to reach remote communities
- 13. Door Knocking Activities & Ajara Community Engagement @ Ilogbo Coca-Cola - Public Toilet initiative Community Engagement @ Ajeromi Reaching Underserved Communities
- 14. Door knock activity @ Bammeke Doorknock activity @ Ilogbo Doorknocking activity @ Imepe Door knocking activity @ Adigbe TEAM Building-Cross Functional Leadership
- 15. Door knocking activity @ Sabo Door knocking activity @ Ajara MOU Signoff @ Ajeromi Community MOU Signoff @ Apapa Aliyagba Community Created Confidence with Communities - with Transparent Policy
- 16. Community Health Centre-Pure Water Bore Water - New Product Initiative Public Toilet Initiative Community Health Centre-Pure Water Product Development - Solutions for safe drinking water
- 17. Meeting with Minister for Finance @ Lagos-Nigeria MOU Signoff @ Ijebu Ode LGA, Ogun , Nigeria MOU Signoff with Imepe LGA MOU Signoff with Abeokuta LGA Involving Local & State Government Initiatives:
- 18. MOU Signoff with Alimosho LGA MOU Signoff with Apete Ido LGA Community Engagement @ Bammeke Communities started influencing their local governments - Success Strategy
- 19. Mr.Varma Inaugural Speech @ Ijebu Ode Mr.Varma Inaugural Speech @ Sabo, Ikorodu Government Heads express their happiness with my Initiatives and extended support for future projects. Communities vs. Corporate Engagement Initiatives
- 20. Community Engagement Activity @ Imepe Community Engagement Activity @ Adigbe Community Awareness & Ilogbo,Abeokuta Community Awareness @ Alimosho Communities Engagement Activities
- 21. Training WASH Volunteers Training Women Volunteers for WASH Initiative On The Job Training to WASH Volunteers Door Knocking Activity by WASH Volunteers Train the Trainer Initiative - Crucial part in Social Marketing
- 22. Health and hygiene education by conducting various activities in Schools. Few of these initiatives are shown below Burrakatha (Traditional way to communicate Child to community interaction Education and Social Marketing - Key for Success Children taking oath for drinking safe water Women to community interaction
- 23. WASH Awareness Camp at Schools “Even though we are providing safe drinking water, people were not ready to switch their present water source. Initiated water awareness camp at schools and shown the bacteria and other pathogens present in the water and how Ultra we were able to remove these contaminants. Educated students on how these pathogens can affect them and cause sickness. They had decided to educate their parents about perils of contaminated water”.
- 24. Mr.Varma interacting with School Children on WASH Awareness Activities Training WASH Volunteers- Train the Trainer Children taking oath for drinking safe water WASH Awareness Camp at Schools: Established a real sense of participation, Encourage new people to get involved ,Inspire new thinking, Catalyse partnerships:
- 25. Summary: Studies established that there is a significant reduction in health expenditures of consumer households. Significant reduction in waterborne diseases among people consuming safe water which has led to improved productivity. Over 75% reduction in the total monthly health expenditures. About 60% reduction in the total school days lost in the community. Approximately 70% reduction in the total work days lost.