Servitization course HT19 - Course introduction
- 2. Agenda for webinar • Welcome to the course and CTF • Introduction to the course • Introduce yourselves • Next step
- 3. • Established in 1986 • Multidisciplinary research center; business administration, psychology, information systems, environmental and energy systems, and working life science • Develop and conduct research projects in close collaboration with private and public organization • Involved in undergraduate and graduate education at Karlstad University • An international research environment About CTF
- 4. Examples of research • Service innovation for sustainable business • Servitization in the manufacturing industry • Robotics in the field of elderly care • New method for patient involvement in health care • Future customer experiences • Quality of life and daily travel • Reducing food waste
- 5. External relations CTF works in partnership with businesses, public organizations, academia and providers of research finance. They are important factors of our success. Example of our funders and partners: KK-stiftelsen, Vinnova, EU Horizon 2020, Volvo, Ericsson, Ikea, Löfbergs, Ica Maxi, Försäkringskassan, Skatteverket, Region Värmland, Karlstads kommun, Landstinget i Värmland, RISE, Trafikverket and Tobii Technology.
- 6. Example of Academic collaborations Linköping University, KTH, Stockholm University, BI, Norwegian Business School, Center for Service Innovation, Norwegian School of Economics, Alto University, University of Vienna, Kyoto University, University of Maryland, Arizona State University, University of Warwick, University of Hawai'i at Manoa, University of Wisconsin, and many more.
- 7. In this course you will meet: Nina Löfberg, Assistant professor Nina.lofberg@kau.se Maria Åkesson, Assistant professor Maria.akesson@kau.se Peter Magnusson, Professor Peter.magnusson@kau.se Lars Witell, Professor Lars.witell@kau.se Besma Glaa, Assistant Professor Besma.glaa@liu.se Charlotta Andersson, Course administrator Charlotta.andersson@kau.se
- 8. INTRODUCTION TO THE COURSE
- 9. Learning outcomes • Upon completion of the course, students should be able to: - give an account of servitization theories, - discuss how research results linked to servitization are applied in practice with a special emphasis on the change in the production industry towards a more service-oriented business model, - reflect on the situations in which a service-oriented business model does not lead to increased profit, and - analyse how a company can develop through a more service-oriented business model.
- 10. Two courses in one
- 11. Course structure What is servitization? Why servitization? How to servitize? Report writing •(Credit bearing course only)
- 12. For each module there are… • Videos (lectures) • Literature (scientific articles) • Webinars (lectures and discussions) • Tweetchats (discussions) • Assignments (reflections and discussions)
- 13. Examinations For officially admitted students: • Assignments in module 1-3 • 1 written report • Active participation in final presentation on January 13.
- 14. Course certificate requirements For open learners: • 1 written assignment per module 1-3 • Participation in discussions at webinars and tweetchats
- 15. Introduce yourselves • For which organization do you work? • What is your role? • What are your expectations?
- 16. Next steps 1. Register on the web site: https://hhk3.kau.se/servitization/site- registration/ 2. If taking the credit bearing course: register via my page at KAU: https://www.kau.se/en/student/new- student/first-weeks/getting-started/roll-call- and-web-registration 3. Watch material for week 1 4. Introduce yourself on the course home page
Editor's Notes
- #4: CTF is one of the world’s leading research centers focusing on service management and value creation through service. Established in 1986, CTF now has 70 researchers and doctoral students. CTF is a multidisciplinary research center at Karlstad University.
- #10: Work load: 6-8 working hours each week
- #13: Videos (lectures) Literature (scientific articles) Webinars (lectures and discussions) – will be available on homepage. Keep in mind during discussions. Tweetchats (discussions) - Assignments (reflections and discussions) – Open for all to see?
- #14: You conduct the assignments on the course homepage. The project work will be handed in on Canvas. Actively comment on other participants