This document discusses setting objectives for water quality monitoring programs. It emphasizes that objectives must be clearly defined to guide the monitoring program. The monitoring team should first identify the issues to be addressed, compile available information, and develop a conceptual model of the system. This conceptual model illustrates the key components, processes, and relationships to help define appropriate objectives. Objectives could include measuring ambient water quality, assessing compliance with guidelines, investigating causes of non-compliance, characterizing biological communities, or evaluating management strategies. Developing testable hypotheses based on the conceptual model can also help frame the objectives. Defining clear and specific objectives is necessary for effective monitoring program design.