Setting up a retail organization
1 like3,549 views
The document discusses setting up a retail organization. It explains that a retail organization structures functions, policies, resources, authority, responsibility, and rewards to satisfy customers and employees while ensuring business survival. It also notes that while retailers perform similar tasks, there are various ways to organize them. The document then outlines the process of setting up a retail organization, including specifying tasks, dividing tasks among members and customers, grouping tasks into jobs, classifying jobs, and developing an organizational chart.
Setting up a retail organization
- 1. Setting Up A Retail Organization Dr. Gopal Thapa Tribhuvan University Email:thapazee@gmail.com
- 2. Setting Up A Retail Organization Through a retail organization, a firm structures and assigns functions, policies, resources, authority, responsibility, and rewards to effectively and efficiently satisfy the needs of its target market, employees and management. A firm can not survive unless its organization structure satisfies the target market, regardless of how well employee and management needs are met Although many retailers do similar tasks or functions(buying, pricing, displaying, and wrapping merchandising) there are many ways of organizing to perform these functions.
- 3. Process of setting up a retail organization Specifying tasks to be performed Dividing tasks among channel members and customers Grouping tasks into jobs Classifying jobs Developing an organizational chart
- 4. Specifying tasks to be performed Buying, shipping, receiving, checking merchandise Setting prices, marking merchandise, inventory control Preparing merchandise and window display Cleaning, repairing, follow up, complaint handling Billing, handling receipts, financial records, credit management Gift wrapping, delivery, returning unsold or damaged merchandise Personnel management, coordination, sales
- 5. Dividing tasks among channel members and customers Retailer Manufacturer/ wholesaler Specialists (buying office, delivery firm, warehouse, marketing research, ad agency, credit bureau etc.) Consumer (delivery, cash/credit purchase, self service, do it yourself)
- 6. Grouping tasks into jobs Display, customer contact, gift wrapping, follow up –Sales personnel Entering transaction data, cash handling, credit – Cashier Receiving, handling, checking, shipment, returning and control of merchandise – Inventory manager Window dressing, interior display, mobile display – Display personnel Employee management, sales forecasting, budgeting, pricing, coordinating –Management personnel
- 7. Classifying jobs Functional classification – Buying, sales promotion, store operation Product classification – goods or services Geographic classification- location, area Combination classification – location + goods
- 8. Developing an organizational chart Flat organization Tall organization Hierarchy of authority Coordination and control
- 9. Any Queries? Thank You 4/11/2018 Copy right reserved 9