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Setting up your company   1.22.2013
If nothing else remember to document
the following Items:

 Entity
 People
 Assets
What flavor is your startup:

  LLC
  Corporation
  S-Corporation
  State? Utah, Delaware
Product or Service
Raising Money?        How soon?
                                             Based




                     Number of
                                         Income Bracket
                 members/shareholders
Of course you should consult an
attorney, but consider the following:
    https://secure.utah.gov/osbr-user/user/welcome.html
Setting up your company   1.22.2013
   It’s a marriage – Do some dating!
     Consider Founder Vesting to protect the
     company and each other = dating

   Equity is expensive, so be careful to
    whom and how much you offer up.
     You don’t have to give up too much to
      attract talent
     If you do make a promise – document it.
   Contributions - cash
   Capitalization - ownership
   Control
   Protective Provisions
   Transfer: Prohibition, ROFR,
    ‘tag along’, ‘drag along’
   Vesting

     Mostly handled in Articles/Operating Agreement
   Duty of Loyalty

   Your employer may own that code you’ve
    been working on afterhours.

   Be familiar with your employment
    agreement (if any) before leaving.

   Employer’s can be bullies – Story (KC)
   Your Company is a Vault Within
    Which to Store Your Assets

   Own Employee and Contractor
    Work
     PIIA - http://btjd.com/forms/piia.doc
   Look before you leap; Domain name
    availability does not mean trademark
    availability

   Snatch up all domain names, twitter
    names, FB names, app names, etc.

   Beware the cybersquatter.

   Register your mark. – BBB Story; Gnome

   Use TM symbol prior to registration.
   If IP is central to your business make sure
    you own it.
   PIIA is a must for all founders, employees,
    and contractors.
     Places IP into the company vault; and
     Protects company through confidentiality and
      possible non-solicitation/non-compete.
     PIIA - http://bit.ly/WlcRZf
   Let others know about your rights by using
    ©.
Setting up your company   1.22.2013
a.   Blogs
b.   NVCA.org
c.   Ycombinator and Techstars
d.   Fenwick and West deal terms
e.   Orrick.com (term sheet generator -
     https://tsc.orrick.com/)
f.   WSGR.com (term sheet generator)
g.   EDGAR and scraped agreements
a.   PIIA - http://bit.ly/WlcRZf
b.   NDA - http://bit.ly/10FjgF5
c.   Steve Blank Startup Tools -
     http://steveblank.com/tools-and-blogs-for-
     entrepreneurs/
d.   University Centers for Entrepreneurship
e.   Free Money – Competitions
   Terms and Conditions Generator
     http://terms-of-service-generator.legalriver.com/



   Privacy Policy Generator
     http://privacy-policy-generator.legalriver.com/
 Securities Laws
  Raising money has serious
  implications consult attorney first
 Taxes
  Bringing on partners after company
  organization can cause tax issues
Jared Richards – Bennett Tueller Johnson & Deere
        801.438.2040 | jrichards@btjd.com | WWW.BTJD.COM
                           FORMATION
                          AGREEMENTS
                           FINANCINGS
                EXITS—MERGERS AND ACQUISITIONS




    http://twitter.com/UTStartupLawyer


    http://www.linkedin.com/in/jaredrichards

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Setting up your company 1.22.2013

  • 2. If nothing else remember to document the following Items: Entity People Assets
  • 3. What flavor is your startup:  LLC  Corporation  S-Corporation  State? Utah, Delaware
  • 4. Product or Service Raising Money? How soon? Based Number of Income Bracket members/shareholders
  • 5. Of course you should consult an attorney, but consider the following:  https://secure.utah.gov/osbr-user/user/welcome.html
  • 7. It’s a marriage – Do some dating!  Consider Founder Vesting to protect the company and each other = dating  Equity is expensive, so be careful to whom and how much you offer up.  You don’t have to give up too much to attract talent  If you do make a promise – document it.
  • 8. Contributions - cash  Capitalization - ownership  Control  Protective Provisions  Transfer: Prohibition, ROFR, ‘tag along’, ‘drag along’  Vesting  Mostly handled in Articles/Operating Agreement
  • 9. Duty of Loyalty  Your employer may own that code you’ve been working on afterhours.  Be familiar with your employment agreement (if any) before leaving.  Employer’s can be bullies – Story (KC)
  • 10. Your Company is a Vault Within Which to Store Your Assets  Own Employee and Contractor Work  PIIA - http://btjd.com/forms/piia.doc
  • 11. Look before you leap; Domain name availability does not mean trademark availability  Snatch up all domain names, twitter names, FB names, app names, etc.  Beware the cybersquatter.  Register your mark. – BBB Story; Gnome  Use TM symbol prior to registration.
  • 12. If IP is central to your business make sure you own it.  PIIA is a must for all founders, employees, and contractors.  Places IP into the company vault; and  Protects company through confidentiality and possible non-solicitation/non-compete.  PIIA - http://bit.ly/WlcRZf  Let others know about your rights by using ©.
  • 14. a. Blogs b. NVCA.org c. Ycombinator and Techstars d. Fenwick and West deal terms e. Orrick.com (term sheet generator - https://tsc.orrick.com/) f. WSGR.com (term sheet generator) g. EDGAR and scraped agreements
  • 15. a. PIIA - http://bit.ly/WlcRZf b. NDA - http://bit.ly/10FjgF5 c. Steve Blank Startup Tools - http://steveblank.com/tools-and-blogs-for- entrepreneurs/ d. University Centers for Entrepreneurship e. Free Money – Competitions
  • 16. Terms and Conditions Generator  http://terms-of-service-generator.legalriver.com/  Privacy Policy Generator  http://privacy-policy-generator.legalriver.com/
  • 17.  Securities Laws  Raising money has serious implications consult attorney first  Taxes  Bringing on partners after company organization can cause tax issues
  • 18. Jared Richards – Bennett Tueller Johnson & Deere 801.438.2040 | jrichards@btjd.com | WWW.BTJD.COM  FORMATION  AGREEMENTS  FINANCINGS  EXITS—MERGERS AND ACQUISITIONS http://twitter.com/UTStartupLawyer http://www.linkedin.com/in/jaredrichards