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!
Setting Your Business Goals
For 2014 and Beyond
Live Session !
Date: Jan 22, 2014 !
Time: 11am PT/ 2pm ET
Why every Veg Professional needs goals for their business
❖ Pioneers; Establishing New
Markets; Alternative To Status
Quo!
❖ Future Fundraising: Document
your business’ growth story!
❖ Bootstrap Approach Relies On
Repeat Success & Avoid
Similar Mistakes!
❖ Goal Setting Increases Business
Success Rates
The impact goal setting
can have on your business
• Once Consistent Vision!
• Delegate Task & Projects!
• Leverage Your Team’s Creativity!
• Productive Team Meetings!
• Avoid Distractions!
• Evaluate New Ideas Against Goals!
• Track Resource Allocation!
• Prevent Common Mistakes!
• Identify Success Stories - Rinse/Repeat
Goal Setting Process
Monitor
Monthly
❖ Team Meetings
Create
Milestones
❖ Metrics To Track
Build Goal
Tracker
❖ Tool To Manage
Set Timelines
❖ Start & End Dates
Develop
Action Plans
❖ To Do List
Identify
Goals
❖ Brainstorming
The Planning Process
❖ Clear
Visibility!
❖ 1 Goal Per
Quarter!
❖ 90 Day
Action Plan
❖ 3 Month!
❖ 6 Month!
❖ 12 Month !
❖ Monthly
Milestones
❖ 3 Year
Planning!
❖ Building
Blocks!
❖ Quarterly
Milestones
Newbie Average Advanced
2 Hours 4 Hours 6-8 Hours
The process to set goals for a small business
Growth
Customer Community
Profit
Customer Experience!
Product Options!
Repeat Customers
Expansion!
New Target Markets!
% Donations!
Sponsor Events!
Sample Giveaways
Add’l Revenue Options!
Expense Management!
Average # Of Goals Per Year : 3-4 Newbies; 4 to 6 Everyone Else
The difference between good & bad goals
History/ Database!
Benchmark!
Swag It
Boring or Feel Like Large Projects!
No End In Sight!
Unobtainable - Requires Luck!
Personal Project (not relevant)
Achievable &
Inspiring
Impact On Your
Business
Includes A Metric/
Number!
Motivation (Hard Times)!
Fix Issues/ Pain !
Internal/External Influence
Measurable Change!
External Impact!
Swag It
How to translate goals into action
5 Action Steps Needed To Completed Each Goal
Achievement!
(Why)
Goal!
(What)
Timeline!
Start/Stop
Milestone
Action Steps!
(How)
Work with more
clients
20% Increase In
Client Consults Per
Month
March 31
30 inquires or form
sign ups per month
- Build Target List!
- Contact Previous
Clients
Move sales from
retail store to online
to increase profits
Increase Average #
Of Daily Website
Sales To 20 Per Day!
October 31st (Before
Black Friday)
Increase in website
traffic by 40%
- Monitor Traffic
and Conversation !
- Shopping Cart
Reminder
Recurring Revenue
Source
Establish an online
training program
generates $500/mo
Ongoing Program -
Aug 30th
Pilot Program !
(30 Participants)!
May - June
- Identify Most
Common Questions!
- ID Target
Customers
Support Local Non-
Profits &
Organizations
Donate $500 To
Local Animal
Shelter per Quarter
First Donation -
April 15th
Generate 5%
Additional Income
Each Month
- Determine Income
Source!
- Choose Org
Tools For Tracking Goals
Task/ Action Item Status Progress Notes
Not
Started
0
On
Schedule
50%
Delayed 75%
Complete 100%
Tools For Tracking Goals
Progress Tracking
Tools For Tracking Goals
Task Tracking
Track To Do’s!
Discussions!
Embed File!
Shared Documents!
Calendar View

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Setting Your Business Goals For 2014 and Beyond

  • 1. ! Setting Your Business Goals For 2014 and Beyond Live Session ! Date: Jan 22, 2014 ! Time: 11am PT/ 2pm ET
  • 2. Why every Veg Professional needs goals for their business ❖ Pioneers; Establishing New Markets; Alternative To Status Quo! ❖ Future Fundraising: Document your business’ growth story! ❖ Bootstrap Approach Relies On Repeat Success & Avoid Similar Mistakes! ❖ Goal Setting Increases Business Success Rates
  • 3. The impact goal setting can have on your business • Once Consistent Vision! • Delegate Task & Projects! • Leverage Your Team’s Creativity! • Productive Team Meetings! • Avoid Distractions! • Evaluate New Ideas Against Goals! • Track Resource Allocation! • Prevent Common Mistakes! • Identify Success Stories - Rinse/Repeat
  • 4. Goal Setting Process Monitor Monthly ❖ Team Meetings Create Milestones ❖ Metrics To Track Build Goal Tracker ❖ Tool To Manage Set Timelines ❖ Start & End Dates Develop Action Plans ❖ To Do List Identify Goals ❖ Brainstorming
  • 5. The Planning Process ❖ Clear Visibility! ❖ 1 Goal Per Quarter! ❖ 90 Day Action Plan ❖ 3 Month! ❖ 6 Month! ❖ 12 Month ! ❖ Monthly Milestones ❖ 3 Year Planning! ❖ Building Blocks! ❖ Quarterly Milestones Newbie Average Advanced 2 Hours 4 Hours 6-8 Hours
  • 6. The process to set goals for a small business Growth Customer Community Profit Customer Experience! Product Options! Repeat Customers Expansion! New Target Markets! % Donations! Sponsor Events! Sample Giveaways Add’l Revenue Options! Expense Management! Average # Of Goals Per Year : 3-4 Newbies; 4 to 6 Everyone Else
  • 7. The difference between good & bad goals History/ Database! Benchmark! Swag It Boring or Feel Like Large Projects! No End In Sight! Unobtainable - Requires Luck! Personal Project (not relevant) Achievable & Inspiring Impact On Your Business Includes A Metric/ Number! Motivation (Hard Times)! Fix Issues/ Pain ! Internal/External Influence Measurable Change! External Impact! Swag It
  • 8. How to translate goals into action 5 Action Steps Needed To Completed Each Goal Achievement! (Why) Goal! (What) Timeline! Start/Stop Milestone Action Steps! (How) Work with more clients 20% Increase In Client Consults Per Month March 31 30 inquires or form sign ups per month - Build Target List! - Contact Previous Clients Move sales from retail store to online to increase profits Increase Average # Of Daily Website Sales To 20 Per Day! October 31st (Before Black Friday) Increase in website traffic by 40% - Monitor Traffic and Conversation ! - Shopping Cart Reminder Recurring Revenue Source Establish an online training program generates $500/mo Ongoing Program - Aug 30th Pilot Program ! (30 Participants)! May - June - Identify Most Common Questions! - ID Target Customers Support Local Non- Profits & Organizations Donate $500 To Local Animal Shelter per Quarter First Donation - April 15th Generate 5% Additional Income Each Month - Determine Income Source! - Choose Org
  • 9. Tools For Tracking Goals Task/ Action Item Status Progress Notes Not Started 0 On Schedule 50% Delayed 75% Complete 100%
  • 10. Tools For Tracking Goals Progress Tracking
  • 11. Tools For Tracking Goals Task Tracking Track To Do’s! Discussions! Embed File! Shared Documents! Calendar View