1. The document discusses seven common pitfalls that can negatively impact the performance and scalability of enterprise Java applications in the multicore era. These pitfalls include issues with multithreading, JVM selection and configuration, heap management, lack of monitoring, and software/hardware configuration mismatches.
2. It provides examples of how these pitfalls can manifest, such as excessive locking hurting scalability, suboptimal JVM choices reducing throughput by 10%, and lack of basic characterization hiding potential issues.
3. The document advocates for close cooperation between application performance teams and Intel's Java team to conduct in-depth hardware and software profiling to diagnose complex performance problems across the software stack.