The document outlines a 7-step process for crafting and executing a strategy called "Seven Steps To A Successfully Executed Strategy". The 7 steps are: 1) Create a sense of urgency for superior performance, 2) Build a powerful executive team, 3) Craft a strategy, 4) Communicate the strategy, 5) Empower people to execute the strategy, 6) Build momentum, and 7) Make performance a habit. The process is meant to help organizations think strategically, develop a strategy, and ensure its effective execution through leadership, communication, and focus on performance.