KickApps SF Summit - "Open Remarks on where we stand in the world of social media" by Alex Blum
- 1. COPYRIGHT © KICKAPPS l CONFIDENTIAL
- 2. Today’s Agenda21:00 – 1:30 Alex Blum, Opening Remarks1:30 – 2:15 Alan Wolk, Your Brand is not my Friend2:15 – 3:00 Heather Burnett, How Dell has fine tuned social graph functionality into social lead gen3:00 – 3:15 Break3:15 – 4:00 Errol Denger, How to successfully enable social ecommerce4:00 – 5:00 Key Note: Charlene Li, Creating a coherent social strategy with open leadership 5:00 – 6:00 Open Leadership book signing on the third floor Networking
- 3. Skittish Financial Markets3Social Media Adoption
- 4. 4Most Efficient and Effective Approach• External and internal• Fan communities• Marketing and research• Customer and partner support• Knowledge sharing• Product innovation and crowd sourcingGrow and createnew Revenue StreamsGrow yourAudience or Fan BaseObtain DeeperEmployee Relationshipsand more efficient CollaborationEstablishDeeper Brand Loyaltywith customers and partners and gain New Insights
- 5. 5Now there’s an Expectation!“93 percentof Americans believe a company should have a presence in social media, while an overwhelming 85 percentbelieve a company should not only be present, but also interact with its consumers via social media.”2008 Cone Business in Social Media Study, September, 11-12, 2008
- 6. What is KickApps?KickApps provides social software on DemandKickApps provides social CMS in the Cloud6
- 7. 7Key Differentiator: Breadth of the Platform’s CapabilitiesProfilesActivity FeedsSocial NetworkingWidget StudioPolls & ContestsPhoto SharingMessagingMember ManagementQ&A (“IdeaStorm”)Comments & RatingsPage Builder (CMS)Premium VideoCommunity SearchMember to Member MessagingFile Sharing(e.g., PDF, DOC, XLS, PPT, etc.)Media Management Points and LevelsClassifiedsInternal CommunicationGroupsBloggingMedia SetsFeed BuilderVideo SharingEventsAudio SharingMessage BoardsInsightsSocial Bookmarking
- 8. Why we do it?KickApps provides social software on DemandKickApps provides social CMS in the Cloud Why we do it? “We believe that the social media applications we provide will become baseline functionality for the vast majority of web sites on the Web and We want to make this possible for all publishers regardless of how large or small”. 8
- 9. 9Accelerated Global Adoption100,000+ Publisher Web Sites Live500+ new sites going live every Week30% coming from Overseas
- 10. Ever-Improving Pedigree of Enterprise ClienteleAs of today, enterprise-level deployments total nearly 600
- 11. During 2009, we added an average of 40-45 new enterprise deployments per quarter200620072008200910
- 12. 11Who is using KickApps?Publishing, Entertainment & SportsPublishers / MagazinesRadio and MusicSports
- 13. 12Who is using KickApps?Broadcasters & TV
- 14. 13Who is using KickApps?Corporate/Social Marketing, Communications and Collaboration
- 15. 14Keys to Success:Building Engaging Social Media Experiences
- 16. 15Create a Community Around Your Content
- 17. 16Widgets; A Key for Contextual Integration
- 18. 17Widgets; A Key for Viral Syndication of Activity & Content
- 19. Social Video as an important Entry Point18Rate, Share, FavoriteUGC and Pro contentCommentsFB ConnectSyndication
- 20. 19Push Activity on Facebook and Elsewhere
- 21. What we are hearing from our Brand CustomersShould my social strategy involve doing something on the social web out at FB and twitter or should I make my site social? Hearing a lot of hype about Listening Services.Social Media inventory is all the same and it’s low value or toxic for my Brand. Is enabling Facebook Connect and Open Social Graph (like button) a smart thing for me to do? 20
- 22. Are efforts on the Social Web mutually exclusive to what I might do on my Domain in the context of my Brand?
- 23. What do Facebook/Twitter conversations on brands look like? Answer: A lot of Noise
- 24. H&R Block twitter page23Noise with the random customer dissatisfaction
- 25. H&R Block Fan Page on Facebook2414,062 fans
- 26. Create a Community Around Your Content, Products and Services25
- 27. H&R Block Social Ask and Answer Site 26Registered Active Users: 134,580HRB Tax Pros: 1052Asked Questions: 98,922Answered Questions: 89,122New Products & ServicesInsight
- 28. Little to NO context within the Social Web27Boulder Hotel AdLittle relevanceLow CPM
- 29. Food Network’s niche social network for FOODIES 28Food and Wine lovers25 to 40 year old demoUGC contentPremium CPM’s
- 30. I see no evilNo one should be surprised by Facebook’s efforts to monetize our engagement with the serviceThe key is to anticipate and be smart about how you leverage services for your own purposes without yielding your trusted relationship with your customer to Facebook.Facebook connectFacebook Open Social Graph – Like button29
- 31. 30The Power of Profile and Social Graph DataKickApps SocialGraph Engine™Marketing & PromotionsCustomersIntelligent AdvertisingProspectsMembersCRMProduct DevelopmentFansEditorial ProgrammingPartners
- 32. Community Insight Dashboard- Realtime IntelFinding the true Golden Nuggets31
- 33. 32Blum’s Law of Website DevelopmentThe second you launch is the second you want to TweakYour ResourcesKickApps Supports YouKickAppsPlatformKickApps Client Solutions3rd Party Agency orDeveloper
- 34. Authoring & Customizing Video PlayersA video player powered by a playlist33
- 35. Selecting & Integrating 3rd Party Apps…at the click of a button34
- 36. Feed Builder: Manage feedsListing all feeds for this account with preview at right
- 37. Feed Builder: Create a feed without being a DBAA point-and-click interface for building RSS/Atom/XML feeds
- 38. 37Focus on: Feed ManagerPoint-and-Click Feed Building Powering Dynamic Players
- 39. Breaking Through the Hype: Real Social Media Strategies for BrandsSocial strategies for the greater social web (FB, twitter) are not mutually exclusive to social media strategies on the domain. Meaningful insight comes from social media strategies on your domain in the context of your Brand.Not all Social Media inventory is created equally. Social media in the context of your brand, editorial content, products and services can yield premium rates.Be smart about the way you leverage Facebook and other Social Web services. Never risk the trusted relationship between you and your audience of customer base.38
- 41. 40Growing and Energizing Their Audiences
- 42. 41Creating Communities Around Their Editorial ContentListening to their Audience
- 44. 43Extending the Fan Experience
- 45. 44Customizing Video Players & Syndicating Video
- 46. 45Thank You