Smart Energy Ecosystems
                                 Gary Atkinson
                 Director of Embedded Marketing




          4th Annual Smart Grids & Cleanpower 2012 Conference
          14 June 2012 Cambridge

          www.cir-strategy.com/events


1                                              1
World’s Most Prevalent Architecture


 95% of all Mobile Phones
 Embedded in Everything
 ~8 Billion in 2011
 >80% Smart Meters
 Connected Appliances
 Soon: Servers for ADR


 2
Smart Energy Ecosystems




3
Consumer Concerns


                        “I can’t sleep and my head
                           doesn’t feel right often”




                      “We’re sitting in this bath
                     of electromagnetic signals
                    that the human body wasn’t
                            designed for.”




4
Consumer Concerns




    Vancouver Rallies: Smart Meter Resistance Builds




5
Smart Meter Shipments Growing




6
Projected Smart Grid Investment - 2017

                                      $48,000,000,000




                                                                 Smart Meters
     $278,000,000,000
                                                                  T&D Infrastructure




                        Figures taken from ABI Research Smart Grid study 2Q 2012




7
Deployment Challenge


    "The deregulated structure of the UK market is uniquely challenging for
    rapid and co-ordinated action in a large scale initiative like this and we
    believe that smart meter deployment in 65 per cent of UK homes by
    2015 is not possible. There is a great deal of work still to do to finalise
    the technical and regulatory framework for smart metering,“

         The European Market for Smart Meters Report, Sentec, 2012




8
Smart Home Energy Management




9
Low Power Design - Global Deployment




10
Voltage Rectification




11
Streetlight Revolution - EnLight
                                       DolFin®



          Entalk™




                    Entelli-Ballast™




12
Technology to Improve Motor Efficiency

           42%                      2/3             =              28%
     of all electricity used   of this is used by             Global energy
        powers industry         electric motors               consumption




                                                        Electric
                                                        Motors




13
Battery Management




14
15
16
Thank You




17               17
ARM Info
 Find out more about ARM by following these links:
         ARM website: http://www.arm.com/
         ARM Connected Community®: http://www.arm.com/community/
         ARM Blogs: http://blogs.arm.com/
         ARMFlix on YouTube: http://www.youtube.com/armflix
         ARM on Twitter:
            http://twitter.com/ARMMultimedia
            http://twitter.com/ARMMobile
            http://twitter.com/ARMCommunity
            http://twitter.com/ARMEmbedded
            http://twitter.com/ARMSoC
            http://twitter.com/KeilTools



 18

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Sgcp12 gary atkinson-arm

  • 1. Smart Energy Ecosystems Gary Atkinson Director of Embedded Marketing 4th Annual Smart Grids & Cleanpower 2012 Conference 14 June 2012 Cambridge www.cir-strategy.com/events 1 1
  • 2. World’s Most Prevalent Architecture  95% of all Mobile Phones  Embedded in Everything  ~8 Billion in 2011  >80% Smart Meters  Connected Appliances  Soon: Servers for ADR 2
  • 4. Consumer Concerns “I can’t sleep and my head doesn’t feel right often” “We’re sitting in this bath of electromagnetic signals that the human body wasn’t designed for.” 4
  • 5. Consumer Concerns Vancouver Rallies: Smart Meter Resistance Builds 5
  • 7. Projected Smart Grid Investment - 2017 $48,000,000,000 Smart Meters $278,000,000,000 T&D Infrastructure Figures taken from ABI Research Smart Grid study 2Q 2012 7
  • 8. Deployment Challenge "The deregulated structure of the UK market is uniquely challenging for rapid and co-ordinated action in a large scale initiative like this and we believe that smart meter deployment in 65 per cent of UK homes by 2015 is not possible. There is a great deal of work still to do to finalise the technical and regulatory framework for smart metering,“ The European Market for Smart Meters Report, Sentec, 2012 8
  • 9. Smart Home Energy Management 9
  • 10. Low Power Design - Global Deployment 10
  • 12. Streetlight Revolution - EnLight DolFin® Entalk™ Entelli-Ballast™ 12
  • 13. Technology to Improve Motor Efficiency 42% 2/3 = 28% of all electricity used of this is used by Global energy powers industry electric motors consumption Electric Motors 13
  • 15. 15
  • 16. 16
  • 18. ARM Info  Find out more about ARM by following these links:  ARM website: http://www.arm.com/  ARM Connected Community®: http://www.arm.com/community/  ARM Blogs: http://blogs.arm.com/  ARMFlix on YouTube: http://www.youtube.com/armflix  ARM on Twitter:  http://twitter.com/ARMMultimedia  http://twitter.com/ARMMobile  http://twitter.com/ARMCommunity  http://twitter.com/ARMEmbedded  http://twitter.com/ARMSoC  http://twitter.com/KeilTools 18