SlideShare a Scribd company logo
Blockchain in Real
Life!
Nichanan Kesonpat
@nichanank
nichanank.com
October 2018
• Types of blockchains
• Unique properties & Use cases enabled
Goals & Overview
@nichanank
• Distributed ledger
• Decentralization
• Cryptoeconomics
Shared source of truth
No single party is in control of the data
What enables security in a trustless
environment
Foundations & Core Ideas
What the big deal is
• Cross-Industry use case primitives
How might this be useful tomorrow
slido.com
# shapeblockchain
Questions?
@nichanank
Transactions
• “Blocks” of transaction data
• Append-only (no edits or deletions)
• Distributed ledger of past transactions
• The older the block, the harder it is to manipulate
• Observable, auditable
@nichanank
Questions?
slido.com
# shapeblockchain
oldest most recent
@nichanank
Questions?
slido.com
# shapeblockchain
Exploring a public blockchain
@nichanank
Questions?
slido.com
# shapeblockchain
Exploring a public blockchain
What else can we do?
@nichanank
Questions?
slido.com
# shapeblockchain
• CONDITIONAL transactions
• Enforced by rules* on the blockchain
• Transact to update the state of the world
Old capability: P2P transactions
Bob Alice
10 BTC
New capability: P2P conditional
transactions
Bob Alice
10 BTC
…IF it’s the first of the month, and
the year is <2020
What else can we do?
@nichanank
Questions?
slido.com
# shapeblockchain
• CONDITIONAL transactions
• Enforced by rules* on the blockchain
• Transact to update the state of the world
• Updates recorded and can’t be changed
(… what problems may arise from this?) ^
State: cash
inserted
State: item
vended
State: change
given
oldest
Consensus
@nichanank
Questions?
slido.com
# shapeblockchain
oldest
A
most recent
most recentoldest
C
oldest
D
most recent
most recentoldest
B
Consensus
@nichanank
Questions?
slido.com
# shapeblockchain
oldest
A
most recent
most recentoldest
B
most recentoldest
C
oldest
D
most recent
Because everyone has read and write
access, we need to…
@nichanank
Questions?
slido.com
# shapeblockchain
1. Ensure that history cannot be tampered with
2. Incentivize people to secure and update the
data
@nichanank
Crypto…
Questions?
slido.com
# shapeblockchain
Questions?
slido.com
# shapeblockchain
oldest most recent
Each block is linked to the
previous block using
cryptography
@nichanank
Why would someone want
to be the one adding new
blocks?
Questions?
slido.com
# shapeblockchain
…economics!
@nichanank
align incentives to create a win-win
situation
GOAL
when I do what’s good for me, I’m automatically also
doing what’s good for the network
Questions?
slido.com
# shapeblockchain
oldest most recent
New block
wanted!
Reward:
12.5 BTC
a system of rewards for good behavior and
penalties for malicious behavior
…….
Code and economics intrinsically interlinked
@nichanank
Questions?
slido.com
# shapeblockchain
Ways to achieve cryptoeconomic consensus
@nichanank …and many more!
Proof of Work
* Mining
* A difficult task
* Energy Intensive
* Rewards: block rewards &
fees
* Penalties: wasted energy
Delegated Proof of Stake
* Delegate voting power to
someone
* Rewards: depends
* Penalties: delegates’ locked up
tokens are slashed
Proof of Stake
* “Lock up” an amount of
tokens
* Rewards: gain transaction
fees
* Penalties: locked up tokens
are slashed
Questions?
slido.com
# shapeblockchain
@nichanank
Public Private Consortium (hybrid)
Types of Blockchains
Anyone can:
* Observe & Perform
transactions
* Good for: Disintermediation of
current business models
The owner can:
* Perform and validate
transactions internally
* Intra-business
* Control read/write permissions
* Good for: ??? Internal database
management, auditing, and
company-related processes
“Traditional centralized system
with cryptographic auditability”
A pre-selected group can:
* Gain permission to read, write
to, observe the blockchain
* Inter-business
* Good for: communication
between companies, with the
option to limit access
Questions?
slido.com
# shapeblockchain
• SHARED: multiple stakeholders relying on the same data to be a “source of
truth”
• TRUSTLESS: parties can transact without needing to trust that others will
behave
• DECENTRALIZED: no central trusted authority to execute various transactions
• SECURE: cannot be brought down or hacked
• IMMUTABLE: timestamped, cannot retroactively manipulate data —
“unchangeable”
Desired Features (?)
@nichanank
Questions?
slido.com
# shapeblockchain
Do I really need a blockchain? Which type?
@nichanank
Questions?
slido.com
# shapeblockchain
Unique features of the blockchain
give rise to a set of cross-industry
use case primitives
@nichanank
Questions?
slido.com
# shapeblockchain
Use Cases at a Glance
* Global network for
payments
* Borderless currency
* Remittences
* Financial Inclusion
* “The Internet of Value”
* Asset Tokenization and
Tracking
* Various industry use cases
* Savings
* Digital Gold
* Scarcity —> “Hard
Money”
* Hedge against
government instability,
hyperinflation, corruption
Store of Value Distributed LedgerMethod of Payment
@nichanank
Questions?
slido.com
# shapeblockchain
Cross-Industry Use Case Primitives
• Identity/Reputation
• Document Registry
• Escrow
• Stable Assets
• Electronic Voting
• Asset tokenization
@nichanank
Questions?
slido.com
# shapeblockchain
Key Themes
* Disintermediation
* Sovereignty
* Transparency
• Identity/Reputati
on
• Document Registry
• Escrow
• Stable Assets
• Electronic Voting
• Asset tokenization
Cross-Industry Use Case Primitives
+ Proof of Identity
+ “Portable” reputation
+ Certificate Authentication
+ Credential Issuance
@nichanank
Questions?
slido.com
# shapeblockchain
Cross-Industry Use Case Primitives
Problems tackled
Document tampering
Fraudulent claims
Double financing
+ Ensure ethical trade
+ Shared visibility of records
+ Audit trail
+ Added accountability
@nichanank
• Identity/Reputation
• Document
Registry
• Escrow
• Stable Assets
• Electronic Voting
• Asset tokenization
Questions?
slido.com
# shapeblockchain
Cross-Industry Use Case Primitives
• Identity/Reputation
• Document Registry
• Escrow
• Stable Assets
• Electronic Voting
• Asset tokenization
+collect, hold, and conditionally
release money or documents
once an agreement is satisfied
@nichanank
Questions?
slido.com
# shapeblockchain
Cross-Industry Use Case Primitives
• Identity/Reputation
• Document Registry
• Escrow
• Stable Assets
• Electronic Voting
• Asset tokenization
+ asset preservation
+ predictable monetization
+ low volatility
@nichanank
Questions?
slido.com
# shapeblockchain
Cross-Industry Use Case Primitives
• Identity/Reputation
• Document Registry
• Escrow
• Stable Assets
• Electronic Voting
• Asset tokenization
+ adjudication
+ dispute resolution
+ token curated registries
@nichanank
Questions?
slido.com
# shapeblockchain
Cross-Industry Use Case Primitives• Identity/Reputation
• Document Registry
• Escrow
• Stable Assets
• Electronic Voting
• Asset
Tokenization
The ability to represent any kind of physical​
asset as a digital​ asset.
+ easy trading/exchange
+ real-time settlement (if purely digital)
+ transparency
+ tracking: NFC, RFID, sensor-driven IoT
Provable Existence
Provable Authenticity
Provable Ownership
@nichanank
Questions?
slido.com
# shapeblockchain
• Blockchain is not the answer to everything
• Use cases are still being tested
• User experience is key to mass adoption
• Consensus is hard
• Many opportunities to get involved
• Keep learning!
In closing…
@nichanank
Questions?
slido.com
# shapeblockchain
~ WORKSHOP ~
Blockchain Design Workshop
Three parts:
* Understand core concepts and real world use cases that are enabled
by the technology
* Identify opportunities to address inefficiencies and problems in
current centralized systems in various domains
* Present potential solutions, discuss further implications with the group
Part I: Ecosystem & Stakeholder Mapping
Who are the stakeholders
involved?
* Stakeholder 1
* Stakeholder 2
* Stakeholder 3
* …..
How do the stakeholders interact
with each other?
Identify a trust-loop to focus on, what
are the specific transactions that
occur?
Intermediary
Provider
Consumer
Problem to address:
Part II: Stakeholder Motivations & Journey
Author
Reade
r
Content
publishe
r
Create
content
Find
audience
Get paid
Build
reputation
Gather
feedback
before
publishing
Needs: fair compensation, accreditation, accurate representation, audience
reach
Onboard
new
contributors
Curate/edit
content
Publish
content
Compensat
e
contributors
Needs: monetization, grow user base, increase site traffic
Discover
new content
Digest
content
Share/reco
mmend
Needs: truthful material, relevant content, good UX, discover topics of interest
Subscribe to
publications
Part III: Issues &
Opportunities
Are there misalignments of motivation and
incentives throughout each step?
Are there room for potential mistakes or
misuses of power by the intermediary?
Clickbait
content
Fake
reviews
Irrelevant/a
nnoying ads
Author
uncredited
Bad reader
exp.
Author not
fairly
compensated
Plagiarized
content
Issues Opportunities
Portable
reputation
Digital IP
User-curated
lists
Monetize
based on
reads/views/s
hares
Verified
author
Reduce fake
reviews
Publishers’
site goes
down
How might we tackle these
issues with the use case
primitives?
Part IV: Design & Evaluate potential solution
Desired outcome Integration with other
platforms
Open QuestionsImplications & Potential Risks
Author Reader
Direct monetization
Verifiable accreditation
Content portability
Ability to opt in/out
Relevant content
Good UX
Identity
Reputation
Document registry
Asset Tokenization
Escrow
Solution:
Offensive content?
Identity
Reputation
IP Registered
Revenue Distribution
Escrow
New stakeholder interaction
Author
Reader
Advertisers
Publishers
Freelance
opportunities
Purchase rights
to publish content
Content
Revenu
e
Ad
revenue

More Related Content

PDF
Meetup symbotic sept21_en_v1.0_hc
PDF
Blockchain fundamentals
PDF
The deep skill of blockchain david lee 27_april2017 final
PPTX
State of Blockchain 2017: Smartnetworks and the Blockchain Economy
PDF
Blockchain for Executives, Entrepreneurs and Investors
PPTX
Blockchain 3.0 - Decentral Applications
DOCX
G494 Team 5 Blockchain Use in Decentralized Technologies
PPTX
Blockchain explained (Technology running Bitcoin)
Meetup symbotic sept21_en_v1.0_hc
Blockchain fundamentals
The deep skill of blockchain david lee 27_april2017 final
State of Blockchain 2017: Smartnetworks and the Blockchain Economy
Blockchain for Executives, Entrepreneurs and Investors
Blockchain 3.0 - Decentral Applications
G494 Team 5 Blockchain Use in Decentralized Technologies
Blockchain explained (Technology running Bitcoin)

What's hot (20)

PDF
02_07_2018_«El valor de blockchain en el registro de la actividad académica: ...
PPTX
Innovation potential of the blockchain, and of decentralized applications
PPTX
Week 2 - Blockchain and Cryptocurrencies: Key Technical (and Historical) Conc...
PPTX
Bitcoin - digital gold
PDF
Blockchain, Self-Sovereign Identity and Credentials
PPT
Log Mining: Beyond Log Analysis
PDF
Blockchain Interview Questions and Answers | Blockchain Technology | Blockcha...
PPTX
Demysitifying Bitcoin and Blockchain
PDF
New Business Models enabled by Blockchain
PDF
Bitcoin and Blockchain Technology: An Introduction
PDF
The Greatest Invention Since Electricity
PDF
Regulating digital currencies
PDF
Introduction to Blockchain
PDF
An Introduction to BlockchainUV7356-PDF-ENG.pdf
PDF
Blockchain Training | Blockchain Tutorial for Beginners | Blockchain Technolo...
PDF
Bitcoin and the Blockchain 2016
PPTX
Abcd is changing the world!
PDF
Strategies for integrating semantic and blockchain technologies
PDF
Blockchain law and governance: General Conclusion -- Milan, October 2019
PDF
Bitcoin and Blockchain Technology: An Introduction
02_07_2018_«El valor de blockchain en el registro de la actividad académica: ...
Innovation potential of the blockchain, and of decentralized applications
Week 2 - Blockchain and Cryptocurrencies: Key Technical (and Historical) Conc...
Bitcoin - digital gold
Blockchain, Self-Sovereign Identity and Credentials
Log Mining: Beyond Log Analysis
Blockchain Interview Questions and Answers | Blockchain Technology | Blockcha...
Demysitifying Bitcoin and Blockchain
New Business Models enabled by Blockchain
Bitcoin and Blockchain Technology: An Introduction
The Greatest Invention Since Electricity
Regulating digital currencies
Introduction to Blockchain
An Introduction to BlockchainUV7356-PDF-ENG.pdf
Blockchain Training | Blockchain Tutorial for Beginners | Blockchain Technolo...
Bitcoin and the Blockchain 2016
Abcd is changing the world!
Strategies for integrating semantic and blockchain technologies
Blockchain law and governance: General Conclusion -- Milan, October 2019
Bitcoin and Blockchain Technology: An Introduction
Ad

Similar to Shape APAC Blockchain Workshop (20)

PPTX
Blockchain in IT.pptx
PPTX
Blockchain Introduction - Canada Nov 2017.pptx
PPTX
NYS Forum - Blockchain
PPTX
Blockchain in Healthcare
PDF
Blockchain Projects - Core Pillars of Shipping Product, Feb 2018
PDF
Blockchain & crypto
PDF
Blockchain tutorial for MBA
PPTX
Blockchain technology
PDF
Blockchain demystified
PPTX
1.Introduction to Blockchain Technology.pptx
PPTX
mukund.pptx
PDF
Web 3 and IP: Cryptocurrencies, Blockchain, and NFTs
PPTX
blockchain101 (1).pptx
PDF
Class Notes Part 1.pdf Class Notes Part 1.pdf Class Notes Part 1.pdf Class No...
PPTX
Blockchain and Bitcoin
PPTX
Introduction to blockchain
PPT
Cryptocurrencies: The Mechanics Economic and Finance
PPTX
Blockchain: Fundamentals & Opportunities​
ODP
CBGTBT - Part 1 - Workshop introduction & primer
PPTX
A Brief Overview of Blockchain Technology
Blockchain in IT.pptx
Blockchain Introduction - Canada Nov 2017.pptx
NYS Forum - Blockchain
Blockchain in Healthcare
Blockchain Projects - Core Pillars of Shipping Product, Feb 2018
Blockchain & crypto
Blockchain tutorial for MBA
Blockchain technology
Blockchain demystified
1.Introduction to Blockchain Technology.pptx
mukund.pptx
Web 3 and IP: Cryptocurrencies, Blockchain, and NFTs
blockchain101 (1).pptx
Class Notes Part 1.pdf Class Notes Part 1.pdf Class Notes Part 1.pdf Class No...
Blockchain and Bitcoin
Introduction to blockchain
Cryptocurrencies: The Mechanics Economic and Finance
Blockchain: Fundamentals & Opportunities​
CBGTBT - Part 1 - Workshop introduction & primer
A Brief Overview of Blockchain Technology
Ad

Recently uploaded (20)

PDF
A novel scalable deep ensemble learning framework for big data classification...
PDF
Developing a website for English-speaking practice to English as a foreign la...
PPTX
cloud_computing_Infrastucture_as_cloud_p
PPTX
Final SEM Unit 1 for mit wpu at pune .pptx
PDF
NewMind AI Weekly Chronicles - August'25-Week II
PDF
Hindi spoken digit analysis for native and non-native speakers
PDF
TrustArc Webinar - Click, Consent, Trust: Winning the Privacy Game
PDF
August Patch Tuesday
PDF
From MVP to Full-Scale Product A Startup’s Software Journey.pdf
PPTX
MicrosoftCybserSecurityReferenceArchitecture-April-2025.pptx
PDF
Zenith AI: Advanced Artificial Intelligence
PDF
Hybrid model detection and classification of lung cancer
PDF
Video forgery: An extensive analysis of inter-and intra-frame manipulation al...
PDF
A comparative study of natural language inference in Swahili using monolingua...
PDF
2021 HotChips TSMC Packaging Technologies for Chiplets and 3D_0819 publish_pu...
PDF
1 - Historical Antecedents, Social Consideration.pdf
PPTX
The various Industrial Revolutions .pptx
PPTX
Tartificialntelligence_presentation.pptx
PDF
Enhancing emotion recognition model for a student engagement use case through...
PDF
project resource management chapter-09.pdf
A novel scalable deep ensemble learning framework for big data classification...
Developing a website for English-speaking practice to English as a foreign la...
cloud_computing_Infrastucture_as_cloud_p
Final SEM Unit 1 for mit wpu at pune .pptx
NewMind AI Weekly Chronicles - August'25-Week II
Hindi spoken digit analysis for native and non-native speakers
TrustArc Webinar - Click, Consent, Trust: Winning the Privacy Game
August Patch Tuesday
From MVP to Full-Scale Product A Startup’s Software Journey.pdf
MicrosoftCybserSecurityReferenceArchitecture-April-2025.pptx
Zenith AI: Advanced Artificial Intelligence
Hybrid model detection and classification of lung cancer
Video forgery: An extensive analysis of inter-and intra-frame manipulation al...
A comparative study of natural language inference in Swahili using monolingua...
2021 HotChips TSMC Packaging Technologies for Chiplets and 3D_0819 publish_pu...
1 - Historical Antecedents, Social Consideration.pdf
The various Industrial Revolutions .pptx
Tartificialntelligence_presentation.pptx
Enhancing emotion recognition model for a student engagement use case through...
project resource management chapter-09.pdf

Shape APAC Blockchain Workshop

  • 1. Blockchain in Real Life! Nichanan Kesonpat @nichanank nichanank.com October 2018
  • 2. • Types of blockchains • Unique properties & Use cases enabled Goals & Overview @nichanank • Distributed ledger • Decentralization • Cryptoeconomics Shared source of truth No single party is in control of the data What enables security in a trustless environment Foundations & Core Ideas What the big deal is • Cross-Industry use case primitives How might this be useful tomorrow
  • 4. Transactions • “Blocks” of transaction data • Append-only (no edits or deletions) • Distributed ledger of past transactions • The older the block, the harder it is to manipulate • Observable, auditable @nichanank Questions? slido.com # shapeblockchain oldest most recent
  • 7. What else can we do? @nichanank Questions? slido.com # shapeblockchain • CONDITIONAL transactions • Enforced by rules* on the blockchain • Transact to update the state of the world Old capability: P2P transactions Bob Alice 10 BTC New capability: P2P conditional transactions Bob Alice 10 BTC …IF it’s the first of the month, and the year is <2020
  • 8. What else can we do? @nichanank Questions? slido.com # shapeblockchain • CONDITIONAL transactions • Enforced by rules* on the blockchain • Transact to update the state of the world • Updates recorded and can’t be changed (… what problems may arise from this?) ^ State: cash inserted State: item vended State: change given oldest
  • 9. Consensus @nichanank Questions? slido.com # shapeblockchain oldest A most recent most recentoldest C oldest D most recent most recentoldest B
  • 10. Consensus @nichanank Questions? slido.com # shapeblockchain oldest A most recent most recentoldest B most recentoldest C oldest D most recent
  • 11. Because everyone has read and write access, we need to… @nichanank Questions? slido.com # shapeblockchain 1. Ensure that history cannot be tampered with 2. Incentivize people to secure and update the data
  • 12. @nichanank Crypto… Questions? slido.com # shapeblockchain Questions? slido.com # shapeblockchain oldest most recent Each block is linked to the previous block using cryptography
  • 13. @nichanank Why would someone want to be the one adding new blocks? Questions? slido.com # shapeblockchain
  • 14. …economics! @nichanank align incentives to create a win-win situation GOAL when I do what’s good for me, I’m automatically also doing what’s good for the network Questions? slido.com # shapeblockchain oldest most recent New block wanted! Reward: 12.5 BTC a system of rewards for good behavior and penalties for malicious behavior …….
  • 15. Code and economics intrinsically interlinked @nichanank Questions? slido.com # shapeblockchain
  • 16. Ways to achieve cryptoeconomic consensus @nichanank …and many more! Proof of Work * Mining * A difficult task * Energy Intensive * Rewards: block rewards & fees * Penalties: wasted energy Delegated Proof of Stake * Delegate voting power to someone * Rewards: depends * Penalties: delegates’ locked up tokens are slashed Proof of Stake * “Lock up” an amount of tokens * Rewards: gain transaction fees * Penalties: locked up tokens are slashed Questions? slido.com # shapeblockchain
  • 17. @nichanank Public Private Consortium (hybrid) Types of Blockchains Anyone can: * Observe & Perform transactions * Good for: Disintermediation of current business models The owner can: * Perform and validate transactions internally * Intra-business * Control read/write permissions * Good for: ??? Internal database management, auditing, and company-related processes “Traditional centralized system with cryptographic auditability” A pre-selected group can: * Gain permission to read, write to, observe the blockchain * Inter-business * Good for: communication between companies, with the option to limit access Questions? slido.com # shapeblockchain
  • 18. • SHARED: multiple stakeholders relying on the same data to be a “source of truth” • TRUSTLESS: parties can transact without needing to trust that others will behave • DECENTRALIZED: no central trusted authority to execute various transactions • SECURE: cannot be brought down or hacked • IMMUTABLE: timestamped, cannot retroactively manipulate data — “unchangeable” Desired Features (?) @nichanank Questions? slido.com # shapeblockchain
  • 19. Do I really need a blockchain? Which type? @nichanank Questions? slido.com # shapeblockchain
  • 20. Unique features of the blockchain give rise to a set of cross-industry use case primitives @nichanank Questions? slido.com # shapeblockchain
  • 21. Use Cases at a Glance * Global network for payments * Borderless currency * Remittences * Financial Inclusion * “The Internet of Value” * Asset Tokenization and Tracking * Various industry use cases * Savings * Digital Gold * Scarcity —> “Hard Money” * Hedge against government instability, hyperinflation, corruption Store of Value Distributed LedgerMethod of Payment @nichanank Questions? slido.com # shapeblockchain
  • 22. Cross-Industry Use Case Primitives • Identity/Reputation • Document Registry • Escrow • Stable Assets • Electronic Voting • Asset tokenization @nichanank Questions? slido.com # shapeblockchain Key Themes * Disintermediation * Sovereignty * Transparency
  • 23. • Identity/Reputati on • Document Registry • Escrow • Stable Assets • Electronic Voting • Asset tokenization Cross-Industry Use Case Primitives + Proof of Identity + “Portable” reputation + Certificate Authentication + Credential Issuance @nichanank Questions? slido.com # shapeblockchain
  • 24. Cross-Industry Use Case Primitives Problems tackled Document tampering Fraudulent claims Double financing + Ensure ethical trade + Shared visibility of records + Audit trail + Added accountability @nichanank • Identity/Reputation • Document Registry • Escrow • Stable Assets • Electronic Voting • Asset tokenization Questions? slido.com # shapeblockchain
  • 25. Cross-Industry Use Case Primitives • Identity/Reputation • Document Registry • Escrow • Stable Assets • Electronic Voting • Asset tokenization +collect, hold, and conditionally release money or documents once an agreement is satisfied @nichanank Questions? slido.com # shapeblockchain
  • 26. Cross-Industry Use Case Primitives • Identity/Reputation • Document Registry • Escrow • Stable Assets • Electronic Voting • Asset tokenization + asset preservation + predictable monetization + low volatility @nichanank Questions? slido.com # shapeblockchain
  • 27. Cross-Industry Use Case Primitives • Identity/Reputation • Document Registry • Escrow • Stable Assets • Electronic Voting • Asset tokenization + adjudication + dispute resolution + token curated registries @nichanank Questions? slido.com # shapeblockchain
  • 28. Cross-Industry Use Case Primitives• Identity/Reputation • Document Registry • Escrow • Stable Assets • Electronic Voting • Asset Tokenization The ability to represent any kind of physical​ asset as a digital​ asset. + easy trading/exchange + real-time settlement (if purely digital) + transparency + tracking: NFC, RFID, sensor-driven IoT Provable Existence Provable Authenticity Provable Ownership @nichanank Questions? slido.com # shapeblockchain
  • 29. • Blockchain is not the answer to everything • Use cases are still being tested • User experience is key to mass adoption • Consensus is hard • Many opportunities to get involved • Keep learning! In closing… @nichanank Questions? slido.com # shapeblockchain
  • 31. Blockchain Design Workshop Three parts: * Understand core concepts and real world use cases that are enabled by the technology * Identify opportunities to address inefficiencies and problems in current centralized systems in various domains * Present potential solutions, discuss further implications with the group
  • 32. Part I: Ecosystem & Stakeholder Mapping Who are the stakeholders involved? * Stakeholder 1 * Stakeholder 2 * Stakeholder 3 * ….. How do the stakeholders interact with each other? Identify a trust-loop to focus on, what are the specific transactions that occur? Intermediary Provider Consumer Problem to address:
  • 33. Part II: Stakeholder Motivations & Journey Author Reade r Content publishe r Create content Find audience Get paid Build reputation Gather feedback before publishing Needs: fair compensation, accreditation, accurate representation, audience reach Onboard new contributors Curate/edit content Publish content Compensat e contributors Needs: monetization, grow user base, increase site traffic Discover new content Digest content Share/reco mmend Needs: truthful material, relevant content, good UX, discover topics of interest Subscribe to publications
  • 34. Part III: Issues & Opportunities Are there misalignments of motivation and incentives throughout each step? Are there room for potential mistakes or misuses of power by the intermediary? Clickbait content Fake reviews Irrelevant/a nnoying ads Author uncredited Bad reader exp. Author not fairly compensated Plagiarized content Issues Opportunities Portable reputation Digital IP User-curated lists Monetize based on reads/views/s hares Verified author Reduce fake reviews Publishers’ site goes down How might we tackle these issues with the use case primitives?
  • 35. Part IV: Design & Evaluate potential solution Desired outcome Integration with other platforms Open QuestionsImplications & Potential Risks Author Reader Direct monetization Verifiable accreditation Content portability Ability to opt in/out Relevant content Good UX Identity Reputation Document registry Asset Tokenization Escrow Solution: Offensive content?
  • 36. Identity Reputation IP Registered Revenue Distribution Escrow New stakeholder interaction Author Reader Advertisers Publishers Freelance opportunities Purchase rights to publish content Content Revenu e Ad revenue