Shape custom clothiers
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This document proposes a concept for a high-tech custom clothing store. It would use various technologies like interactive walls, augmented reality dressing rooms, and laser cutting to provide a personalized shopping experience. Customers could design their own clothing through an online studio. The store aims to educate customers, build their confidence, entertain them, and showcase new trends. It would produce clothing locally using advanced machinery. Its business model relies on high prices, low inventory, and repeat customers invested in the design process.
Shape custom clothiers
- 1. Designing Services & Experiences: Ross Dansby, Stephanie Hertel, Karen Jantz, Buck Wimberly
- 2. HOW THEY SHOP Specific Broad Gift Card/ Needs Needs Promo Hobby Social Involuntary Shopper Shopper Shopper Shopper Shopper Shopper Find my desired color. — — — — Find what fits my body. — — Entertain me. — — Show me options. — Show me what’s new. — Show me what coordinates? —
- 3. WHAT THEY WANT ‣ Educate Me ‣ Make me feel good about myself ‣ Entertain me ‣ Show me what’s new
- 4. WHO THEY ARE Eric Jae Lindsay Tyler ✤ Broad Needs ✤ Needs Based ✤ Hobby/Social ✤ Involuntary Shopper Shopper Shopper Shopper ✤ Upgrading ✤ Budgeter and ✤ Shops for fun ✤ Needs to be wardrobe trend follower ✤ Shops with entertained ✤ Shops alone ✤ Shops alone friends ✤ Shops with girlfriend
- 5. STORE CONCEPT Co-creation + Local Production + Modern Technology _______________________ 21st Century Tailor
- 6. production commercial public semi private private se pr pr pr pu pr mi od iva od b od pr uc te uc lic uc iva tio tio n tio te n n se pr pu m re bli i re iva ta te ta c re pri il il ta va il te
- 9. WELCOME
- 17. WHAT THEY WANT ‣ Educate Me: teaches consumers about their personal style and proper fit ‣ Make me feel good about myself: builds confidence through personal expression ‣ Entertain me: uses digital technology to keep customers engaged ‣ Show me what’s new: being a trusted trend expert
- 18. TECHNOLOGY: Interactive Wall ‣ HD projection technology ‣ Simple software rotates stills, videos, and shows “Now Playing” music
- 19. TECHNOLOGY: High-Tech Dressing Room ‣ Augmented reality technology ‣ Innovative software allows customization ‣ 3D body scanning technology provides accurate measurements
- 20. TECHNOLOGY: Production ‣ Laser cutting technology offers quick and accurate turnaround ‣ Industrial grade sewing machines assemble cut pieces ‣ Industrial grade steamers ensure the clothing looks ready to wear
- 21. TECHNOLOGY: Database-driven offerings ‣ Online quiz and appointment scheduling ‣ Website with a design tool facilitates user-created content ‣ Customers’ style choices are stored to provide suggestions
- 22. OUR BANKROLL ‣ Large initial investment in technology ‣ Low fixed costs over time ‣ High price-point clothing ‣ Low clothing inventory ‣ Few customer refunds
- 23. INVITE THEM IN ‣ Advertising through word of mouth: FB, delivery, quality ‣ Online design studio gets customers excited about their clothes ‣ Making high quality, custom clothing accessible
- 24. KEEP THEM COMING BACK ‣ Value increases as they form a closer relationship ‣ Personal shopper, personal interaction, thank you notes, etc. ‣ Customer involvement in design process ‣ Perfect fit and style ‣ High design with a local experience
- 25. SOURCES: technology ‣ Cornell University College of Human Ecology, “Made to Measure” http://www.bodyscan.human.cornell.edu/scenefe80.html ‣ Zugara http://www.zugara.com ‣ Absolutely Digital, “Tobi.com Augmented Reality Dressing Room” http://absolutelydigital.com/2009/11/tobi-com-augmented- reality-dressing-room/ ‣ Astor and Black Custom Clothier http://astorandblack.com/ab/bepokevisualizer/
- 26. SOURCES: image credits ‣ Dress fabric and base: www.anthropologie.com ‣ Men’s fabric samples: http://astorandblack.com/ab/bespokevisualizer/ ‣ Delivery Truck: http://www.sallyjshim.com/blog/2011/5/13/eat- sweet-lucies.html ‣ Hanger: www.everydayhangers.com ‣ Tag: www.creaturecomfortsblog.com ‣ Misc: http://www.blanklabel.com, http://astorandblack.com