Shaping Tomorrow - Guide - Introduction - May 2019
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Shaping Tomorrow offers a service that systematically addresses important issues by utilizing strategic foresight to analyze global trends and create mental models of potential futures. Their AI robot, Athena, automates data gathering and analysis, making the process of scanning for change more efficient and less time-consuming. The framework allows individuals and organizations to make informed strategic decisions and stay ahead of competitors by identifying opportunities and risks.
Shaping Tomorrow - Guide - Introduction - May 2019
- 1. shapingtomorrow.com 1 Our service helps you to address an issue of importance to you in a systematic manner: All Rights Reserved 1
- 2. shapingtomorrow.com 22 By analyzing underlying Issues using the methods here, and picturing what's likely/unlikely to happen within the global environment, mental models of possible futures can be created from which preferable futures can be chosen By choosing unique and preferable futures people and organizations shape their and our tomorrows and create leadership positions You can too quickly and easily here All Rights Reserved 2
- 3. shapingtomorrow.com 33 Managing change is a process that can be systematized Increasing strategic foresight capability is the first step in change management Having strategic foresight increases future opportunity and reduces emerging risk You can Add Sources to scan for, identify and monitor change going on around you and to look for more evidence of change to confirm or deny the FORECASTS our robot has automatically extracted from the content here All Rights Reserved 3 By kind permission of Dr. Wendy Schultz
- 4. shapingtomorrow.com 44 Scanning is analogous to an early warning radar, a continuous process of scanning the environment to identify signals of change and emerging trends An excellent early warning radar looks at all aspects of the global environment scanning for (p)olitical, (e)conomic, (social), (t)echnological change .. as this service does Good scanning explores both new, strange and weird ideas, as well as persistent challenges and trends, today In the recent past, scanning was a hugely time-consuming activity. But now, our robot Athena, does far more with less than is humanly possible. All Rights Reserved 4
- 5. shapingtomorrow.com 5 DATA INFORMATION KNOWLEDGE WISDOM Raw evidence to INSIGHTS Extracted indicators to FORECASTS QUESTIONS* to ANSWERS & POTENTIAL SOLUTIONS METHODS to RESPONSES ` What must be done? What could be done? What is predicted? What is reported? Our ProcessStrategic Foresight Reference: https://en.wikipedia.org/wiki/DIKW_pyramid Sources All Rights Reserved 5 * Athena now gathers the Data and extracts verbatim Information instantly. She is now beginning to offer Knowledge on what could be done by finding Answers to extracted Questions on the Web and potential solutions.
- 6. shapingtomorrow.com 66 By collecting Insights about emerging change, analyzing underlying patterns, finding future FORECASTS and picturing what’s likely/unlikely to happen within the global environment, mental models of possible futures can be created from which your preferable future can be chosen By choosing preferable futures people and organizations shape their and our tomorrows and create leadership positions You to can quickly and easily Tracking and analysing how a trend emerges and diffuses throughout society over time All Rights Reserved 6
- 7. shapingtomorrow.com 77 Scanning involves identifying Insights about change and analyzing the content An Insight is a raw and single point observation of change drawn from reports, articles, PDF’s, videos etc. For instance, when you read a daily newspaper you will regularly see new events and discoveries being reported Capturing the Insights systematically underpins the scanning process This is a mammoth task done manually, but fortunately our system almost completely automates the process You need merely add Sources of interest to you and our robot, Athena, will do the rest All Rights Reserved 7
- 8. shapingtomorrow.com 88 Scanning allows you, and your colleagues to ask ‘what if?’ questions by reading embedded FORECASTS in Insights - What if this happened in the world today? - What does it mean for others? - What does it mean for us? - How should we respond and when? Select those for further investigation and deeper thinking that look as though they will generate significant change in your world and that of your stakeholders 8All Rights Reserved
- 9. shapingtomorrow.com 99 This market-leading service removes all the drudgery from scanning the horizon for change Our robot, Athena, automatically extracts meta data and future FORECASTS from Insights You can search for a topic from the home page or the site search box to obtain an instant listing of qualitative future FORECASTS The service will also provide quantitative METRICS in visual form Then determine your response by adding a project and using TOOLS to make better strategic decisions today You can also obtain more lagging and co- incident information on your interest topic By clicking the INTELLIGENCE buttons All Rights Reserved 9
- 10. shapingtomorrow.com 1010 See emerging change using pattern recognition tools: tag clouds, timelines, maps, graphs, tables, voting Know how your own organization’s and our members thinking is changing over time Look for patterns, ideas and uncertainties among the presented content Here is how forward thinking individuals and organizations stay ahead of slower rivals: Add and share FORECASTS with colleagues. Speed read each others article titles and/or descriptions Look for patterns, risks, opportunities across FORECASTS Delve deeper into content of interest by clicking on it ‘Refer’ specific trends, ideas, uncertainties and potential Make it a regular weekly habit Use METRICS to capture specific trends, ideas, uncertainties and potential surprises that need to be considered further in project form or click the plus button All Rights Reserved 10
- 11. shapingtomorrow.com 11 Search for a topic of interest to you and then click any Tool button to add a project on the subject. A spreadsheet of your selected items will also begin downloading automatically. Save your project, setting the Decision field based on your initial thoughts as to its importance and urgency. Now, click ‘Decisions’, select your project title from All Decisions and then choose the method(s) that best completes your project The methods are laid out in logical sequence for completing a full strategic foresight project in just a few hours or a couple of days We recommend you begin with Options reading the instructions to complete a strategic foresight project in just a few hours All methods can be used by you alone or in collaboration with associates either face-to-t0 face or remotely Click the method's title for a detailed description of its benefits, use, disadvantages and how to get the best out of the method You can use the methods in isolation or in sequence to fit your needs Develop your thinking on future questions important to you All Rights Reserved 11
- 12. shapingtomorrow.com 1212 All Rights Reserved 12 When you search for your interest topic Athena will also display the: CONTEXTS: circumstances and facts about your interest topic DIMENSIONS: indicators of importance and magnitude ALTERNATIVES: courses of action or reaction that may arise CONTRASTS: differences in your interest topic from other topics Use these to rapidly flesh out your knowledge of your interest topic and to create full strategic foresight reports. When we write major futures research reports for our clients we follow the sequences here to provide a logical sequence to our research
- 13. shapingtomorrow.com 1313 Look for interdependencies, feedback delays and repeating patterns amongst Insights. Try to: - See ahead: look to what’s coming next - See behind: understand the past - See above: take a helicopter view too - See below: find the diamond in the rough - See beside: remove the blinkers - See beyond: question what’s beyond the horizon - See through: look for fresh essence and meaning See above See beside See ahead See beyond See below Brainstorming: Nasi 1991 / Mintzberg 1998 All Rights Reserved 13
- 14. shapingtomorrow.com 14 All Rights Reserved 14 Tag: use descriptors to bookmark your favorites, assign project names, track competitors etc Report: add to your report Share: email to associates and add this link to social media sites
- 15. shapingtomorrow.com 1515 You may find our Practical Foresight Guide useful too, in quickly bringing yourself up to speed with the underlying concepts of and uses for strategic foresight. NB: the Scanning section of the PFG needs a complete re-write to take account of our increasing AI capability but the guide is still correct and Athena uses many of the principles described there to do her work. All Rights Reserved 15
- 16. shapingtomorrow.com 1616 ATHENA is Shaping Tomorrow's robot scanner, and your digital coach and personal assistant She uses artificial intelligence to automatically find, extract and interpret the implications drawn from articles, reports and PowerPoints on the web She also is increasingly helping you, our members, clients and partners with advice and help as you work We are striving to make her perfect but we know she makes interpretative mistakes. That's why Shaping Tomorrow still needs editors to clean up the Forecasts and Implications after she has done her work. But tests have shown that she works >5,000+ times faster than using manual methods. So, please cut her some slack if what she tell you is good enough for you to use and let us know if you see how we could improve her service to you More about me here: All Rights Reserved 16
- 17. shapingtomorrow.com 1717 Begin exploring the service Work your way through this Guide in byte- sized chucks until you become masterful Learn how to get ahead of rivals Contact us if you have any difficulties or would like up to 40 minutes free, online training We are here to help. Feel free to contact us +44 (0) 1273 832221 info@shapingtomorrow.com Skype: shapingtomorrow Ask Athena “We are here to help you make better strategy decisions today, faster. better and cheaper than ever before” All Rights Reserved 17