This document discusses how to build self-service sites using SharePoint 2010. It covers using SharePoint 2010 for authentication, authorization, and integrating with line of business systems. Authentication can be done with forms-based authentication or claims-based authentication supporting a variety of user repositories. Authorization can use claims-based authentication with security trimming and content targeting. Integrations can be done through iframes, business connectivity services, or a custom service layer. Additional features discussed include social elements, content management, mobile support, and summarizes that SharePoint 2010 provides a unified platform for marketing and self-service functionality.
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