Sharon McFarlane - LAC 2017 - Creating meaningful and useful content that resonates with your users
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The document emphasizes the importance of knowing your audience, creating user-focused content, and continuously improving content strategies. It highlights the challenges marketers face in producing resonant content and outlines the benefits of a well-defined content strategy, including better search engine results, increased traffic, and cost-effectiveness. The document is attributed to Sharon McFarlane of Crystal Content.
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Sharon McFarlane - LAC 2017 - Creating meaningful and useful content that resonates with your users
- 1. 1. know your audience 2. MAKE IT EASY 3. keep improving CONTENT IS KING CREATING MEANINGFUL CONTENT THAT WILL RESONATE WITH YOUR USERS
- 2. 52% of marketers find produCING CONTENT that resonates with users their SECOND biggest challenge.
- 4. CREATE A CONTENT STRATEGY
- 9. user persona
- 14. tailored content
- 15. benefits of a content strategy
- 16. • improved serps results • traffic and conversion increase • cheap and reliable
- 17. • improved serps results • traffic and conversion increase • cheap and reliable
- 22. THANK YOU
- 23. sharon mcfarlane managing director sharon@crystalcontent.co.uk crystalcontent.co.uk 0141 248 2141 thank you