Shattering the Benefits Mold Dave Marini, DVP Strategic Advisory Services Bernadette Nace, VP, Benefits Outsourcing Consultant, Strategic Advisory Services Mary Schafer, VP, HCM Strategic Communication, Strategic Advisory Services
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The document discusses how benefits communications and offerings are evolving. It recommends taking a holistic view of benefits that focuses on what employees value, such as non-medical benefits like student loan repayment assistance. New benefits trends include customizing options and telemedicine. Effective communications require understanding audiences, clear goals, and using multiple creative approaches like videos, infographics on mobile platforms. Consistency is also important to maximize the perception of an employer's benefits programs.
Shattering the Benefits Mold Dave Marini, DVP Strategic Advisory Services Bernadette Nace, VP, Benefits Outsourcing Consultant, Strategic Advisory Services Mary Schafer, VP, HCM Strategic Communication, Strategic Advisory Services
- 1. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 1 Shattering the Benefits Mold Dave Marini, Bernadette Nace & Mary Schafer
- 2. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 2 Today’s Discussion • HCM Strategic Services: Overview • HCM Landscape: The 4Cs • Benefits as a Value Prop: How Employers Are Responding • Managing Perception: Benefits Communications
- 3. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 3 HCM Strategic Services: Who We Are Strategic Advisory Services – Strategy and Insights • HR Strategy and Business Analytics • HR / Payroll Service Delivery • Workforce Management • Talent Management Insights to Action Action Insights and Expertise Professional Services – Execution and Delivery • Service Delivery • Communications • Change Management • Compliance Audits • Client-Side Implementation • Staff Augmentation • Technical Documentation • Process Optimization • Benefits and Total Rewards • Compliance and Regulatory Affairs • Communications and Preparing for Change • Business Case for Change
- 4. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 4 HCM Strategic Services David P. Marini Division VP Strategic Advisory Services John Haslinger VP Compliance & Health Care Reform Elena Redlich VP Global Payroll Linda Mott VP Service Delivery Christopher Ryan VP Strategic Research & Global Bart Turney VP Public Sector/ Best Practices Sushma Tripathi VP Workforce Planning Professional Services Mary Schafer VP Communications David Meckle Dir Communications Susan Hanold VP Talent Management Julianne Bonvino Exec Administrator Sharon Deadwyler Analyst Jane Smith VP Business Process Optimization Bernadette Nace VP Change Management Open VP Compliance Specialized Project Team Specialized Project Team Specialized Project Team
- 5. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 5 The HCM Landscape
- 6. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 6 Controlling Costs Impacts Everything • Workforce Management - Engaged workforce = increased productivity and retention - Time and labor; overtime • Health/Retirement/Benefits Administration - Consumerism; move to CDHP requires better communication - Self-insured - Defined Contribution • HR Service Delivery Model - Insource or outsource - Integrated or stand-alone
- 7. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 7 Compliance – It’s Complicated • Forcing integration of HR service: driving HR and Finance to work together • ACA: Time, payroll, benefits, absence, HR data • Security and privacy concerns • Updates on State and Federal Legislation • What’s your strategy for keeping up with all the regulations? • COBRA and nondiscrimination • DOL required notices • Interacting with Exchanges/Marketplaces • Required Federal Reporting (i.e., Forms 1095-C and 1094-C, etc.) • Appealing and reconciling with federal penalty assessments • Paying penalties as required
- 8. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 8 Consumer-Directed Employment • Employee expectation: want and expect a consumer-like retail experience at work • CDHP, Wellness, Spending Accounts • Mobile to manage everything • Pay, time off, benefits: all-in-one experience • Communication and education • Voluntary benefits; employee access to public health care What’s your consumerism change management strategy? Do you have a communications plan?
- 9. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 9 Culture – the Real Bottom Line • What’s your employer brand? It matters. • Is your organization seen as a great place to work? • With social media, word gets around fast! • Benefits: - Indicator of how a company values employees - Effects recruiting and retention • Talent Management: is it aligned to business outcomes? • Data Analytics: measuring outcomes is critical Company culture impacts the solution you choose.
- 10. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 10 Bernadette Nace Benefits as a Value Prop: How Employers Are Responding
- 11. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 11 The Role of Employer Benefits $23.25 $10.70 Average Hourly Rate in the United States Source: Bureau of Labor Statistics: U.S. Department of Labor; March 2016. Compensation Benefits
- 12. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 12 How Benefits Have Evolved Of job candidates report benefits and perks are among their top considerations before accepting a job 57% Of workers would prefer new or additional benefits to a pay increase 80% … and 71% of employees consider work to be the foundation of their financial safety nets Of those aged 18 to 34 would prefer benefits over pay versus 70% for those aged 45 to 54 and 66% of those aged 55 to 64 90% Source: Harris Poll for Glassdoor, December 2015.
- 13. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 13 How Benefits Have Evolved Top 5 pieces of information job seekers want employers to provide as they research where to work: 1. Details on compensation packages 2. Details on benefits packages 3. Basic company information 4. Details on what makes the company an attractive place to work 5. Company mission, vision, and values
- 14. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 14 How Benefits Have Evolved
- 15. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 15 Health Care Is a Top Priority for Employers 0% 10% 20% 30% 40% 50% 60% 70% Managing benefits with the current level of HR resources Educating employees about the impact of Health Care Reform Retaining the skills and talent we need Keeping benefits competitive Hiring the skills and talent we need Understanding ACA's impact Increased health care costs Source: ADP Research Institute®
- 16. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 16 The Challenge: Striking a Balance! Compliance Administrative Burden Controlled Costs Employee Engagement/ Candidate Perceptions
- 17. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 17 Early Interventions … • Implement consumer-driven health plans • Shift costs to employees • Employ more rigor regarding who to cover • Outsource benefits administration • Focus on wellness
- 18. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 18 Newest Trend • Focus on what employees VALUE - Shift in plan design - Offer more non-medical benefits - Take a personalized approach
- 19. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 19 Liken the Benefits Experience to a New Car Purchase …
- 20. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 20 Trend Toward Non-Medical Benefits Source: MetLife 14th Annual U.S. Employee Benefit Trends Study, YEAR?
- 21. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 21 Customizing options … Source: Mercer National Survey of Employer Sponsored Health Plans, 2016.
- 22. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 22 Telemedicine Is a Fast-Growing Trend Source: Mercer National Survey of Employer Sponsored Health Plans, 2016.
- 23. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 23 Student Loan Repayment Benefit Is Gaining Popularity Percent of college graduates who say that all things being equal, their choice to take a job would be decided, based on an employer’s willingness to offer a student loan repayment program 76% Source: American Student Assistance’s “Life Delayed” Survey, 2016.
- 24. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 24 Thinking Outside the Benefits Box BitSol Solutions – Manchester England Offers Paw-ternity leave – paid time off to take care of their four-legged dependents Boxed Wholesale Will pay $20,000 toward the cost of an employee’s wedding! Umpqua Regional Bank Offers $1,000 shopping loans, repaid through payroll deductions
- 25. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 25 Mary Schafer Maximizing Perception: Benefits Communications
- 26. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 26 Impactful Benefits Communications: Where to Start? Start With a Plan 1. Goals and Objectives 2. Target Audiences 3. Key Messages 4. Communications Vehicles 5. Tactics and Deliverables 6. Measurement Understand What Works Launch a Multipronged Approach • Remember the Rule of 7 • (Also, people don’t read) • Get creative with imagery and messaging • Tap into: ü Video ü Infographics ü Mobile ü Gamification ü Explanimation People remember … CK4
- 27. Slide 26 CK4 Font size seems small Carol Kanarkowski, 3/17/2017
- 28. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 27 Infographic Sample
- 29. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 28 Make It Human
- 30. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 29 Make It Relevant
- 31. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 30 Make It Relatable
- 32. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 31 Make It Grab Attention
- 33. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 32 Make It Creative
- 34. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 33 https://videoondemand.adp.com/ media/CDHP+Medical+Plan/1_v f3xjxsa Benefit Guide (content reduced by 50% from previous year) Newsletter Graphics for New User Experience Emails Make It Consistent
- 35. Copyright © 2017 ADP, LLC. Proprietary and Confidential. 34 Summary • Benefits is evolving • Looking at benefits holistically is critical • Enhancing the employee experience • Breakthrough communications to support perception of benefits offerings, participation, and engagement