Shift measures for communication and valorisation of the project
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Communciation frame for EU project SHIFT, co-finance by MED www.shiftmed.eu
Shift measures for communication and valorisation of the project
- 1. Measures for Information, Publicity and Valorisation of the project MEASURES FOR INFORMATION, PUBLICITY AND VALORISATION OF THE PROJECT Gustavo Martinie Head Transport Tourism and Communication FCVRE gmartinie@delcomval.be FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea 1
- 2. Measures for Information, Publicity and Valorisation of the project Outline: 1. Description of the strategy of capitalisation and utilisation of the results of the project 2. Description of the communication plan of the project 3. FCVRE Communications Strategy 1. Strengthening dissemination through internet 2. Using Brussels location to amplify dissemination FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 3. Measures for Information, Publicity and Valorisation of the project 1- Component: Communication P1 P2 P3 LP LP + + P4 FCVRE FCVRE P5 P6 P n+1 FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 4. Measures for Information, Publicity and Valorisation of the project 1- Component: Communication P1 - Integrated Communication Plan P2 - Comm coordination P3 LP - Project visual identity + - Website design P4 FCVRE - Communication packs P5 - Promotional material design - Promotion at EU level P6 P n+1 FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 5. Measures for Information, Publicity and Valorisation of the project 1- Component: Communication P1 P2 - Local Comm plan and strategy - Local target beneficiaries P3 - Local press pack LP - Customization & production of P4 + materials FCVRE P5 - Local information seminars - Web communication P6 - Quarterly reports P n+1 FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 6. Measures for Information, Publicity and Valorisation of the project 1- Component: Communication Ensure a coordinated approach P1 to maximise effect P2 P3 LP + P4 FCVRE P5 P6 P n+1 FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 7. Measures for Information, Publicity and Valorisation of the project 2- Some communication activities to be included FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 8. Measures for Information, Publicity and Valorisation of the project 2- Some communication activities to be included Communicate results to widest possible target audience FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 9. Measures for Information, Publicity and Valorisation of the project 2- Some communication activities to be included Communicate results to widest possible target audience Target specific strategies for cultural heritage hubs at local and EU levels FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 10. Measures for Information, Publicity and Valorisation of the project 2- Some communication activities to be included Project identity conceptualization FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 11. Measures for Information, Publicity and Valorisation of the project 2- Some communication activities to be included Project identity conceptualization FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 12. Measures for Information, Publicity and Valorisation of the project 2- Some communication activities to be included Web site FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 13. Measures for Information, Publicity and Valorisation of the project 2- Some communication activities to be included Project participation in relevant EU/MED events FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 14. Measures for Information, Publicity and Valorisation of the project 2- Some communication activities to be included Media Communication Packs FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 15. Measures for Information, Publicity and Valorisation of the project 2- Some communication activities to be included Selective messages through comprehensive databases Comprehensive databases + than 2500 contacts FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 16. Measures for Information, Publicity and Valorisation of the project 2- Some communication activities to be included Strengthening dissemination through internet Search engines FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 17. Measures for Information, Publicity and Valorisation of the project 2- Some communication activities to be included Strengthening dissemination through internet Wikipedia articles FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 18. Measures for Information, Publicity and Valorisation of the project 2- Some communication activities to be included Strengthening dissemination through internet Digital signatures + 850 daily messages FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 19. Measures for Information, Publicity and Valorisation of the project 2- Some communication activities to be included both EU and local levels FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 20. Measures for Information, Publicity and Valorisation of the project 2- Some communication activities to be included both EU and local levels Develop press/media strategy to targeted beneficiaries FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 21. Measures for Information, Publicity and Valorisation of the project 2- Some communication activities to be included both EU and local levels Produce leaflets and/or brochures FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 22. Measures for Information, Publicity and Valorisation of the project 2- Some communication activities to be included both EU and local levels Hold local information seminars FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 23. Measures for Information, Publicity and Valorisation of the project 2- Some communication activities to be included both EU and local levels Banner exchange with organizations of interest FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 24. Measures for Information, Publicity and Valorisation of the project 2- Some communication activities to be included both EU and local levels e-News FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 25. Measures for Information, Publicity and Valorisation of the project 3- Maximising effects Ensure a coordinated approach P1 to maximise effect P2 Using Brussels location to amplify dissemination P3 LP + P4 FCVRE P5 P6 P n+1 FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 26. Measures for Information, Publicity and Valorisation of the project 3- Maximising effects Promote outputs and results through a joint Conference at EU level FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 27. Measures for Information, Publicity and Valorisation of the project 3- Maximising effects Using Brussels location P1 to amplify dissemination P2 European Institutions 268 Regional offices P3 LP + Representations to the EU +1200 P4 FCVRE Embassies accredited journalists Media P5 Universities +268 regional offices P6 P n+1 FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 28. Measures for Information, Publicity and Valorisation of the project 3- Maximising effects Using Brussels location P1 to amplify dissemination P2 Project presentation target: P3 - European conferences +1200 P4 - European regional & local authorities accredited journalists - European experts P5 - MEP’s +268 regional offices - Related collectives P6 - CoR, EESC P n+1 FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea
- 29. Measures for Information, Publicity and Valorisation of the project Thank you for your attention Gustavo Martinie Head Transport Tourism and Communication FCVRE gmartinie@delcomval.be FCVRE www.uegva.info Fundación Comunidad Valenciana – Región Europea Fundación Comunidad Valenciana – Región Europea