ShiftForward (Dmexco 2017): The GDPR & User Consent: Guidelines for Safe Use
- 1. SHIFTFORWARD PRIVATE DMP THE GDPR & USER CONSENT: GUIDELINES FOR SAFE USE
- 2. THE ESSENTIALS MAY 25TH 2018 European users scope Big fines for Privacy Infringements Mandatory consent Specific legislation regarding online marketing still not approved and under discussion
- 3. THE ESSENTIALS European users scope Mandatory consent Specific legislation regarding online marketing still not approved and under discussion EU USER, CONTROLLER OR PROCESSOR
- 4. THE ESSENTIALS Mandatory consent Specific legislation regarding online marketing still not approved and under discussion ARTICLE 6(1)(F)!
- 5. THE ESSENTIALS Mandatory consent Specific legislation regarding online marketing still not approved and under discussion NOT REALLY, SPECIALISTS SAY. AS LONG AS THE MARKETING INTERESTS DON’T OVERRIDE USER’S FUNDAMENTAL RIGHTS AND FREEDOMS AND “REASONABLE EXPECTATIONS”
- 6. THE ESSENTIALS Mandatory consent Specific legislation regarding online marketing still not approved and under discussion NOT RESTRICTIVE ENOUGH! TOO RESTRICTIVE!
- 7. WHICH WAY TO GO?
- 8. PRIVACY BY DESIGN art. 25(1) PSEUDONYMIZATION art. 32(1) Your data management strategy must have (and be able to demonstrate) privacy is a top priority. PRIVACY BY DEFAULT art. 25(2) You will only collect the bare minimum amount of information you need from a user. You will implement measures to ensure data is not easily attributed back to a given subject WHAT APPLIES FOR SURE
- 9. HOW THE PRIVATE DMP CAN HELP Ensures ownership and control over 1st party data while bringing in 3rd party data in a safe and closed environment. You decide what data to collect, which purpose you collect it for and whom you want to share it with. IP anonymization and hashing in data collection can be used as safeguards to render data confidential.
- 10. Find out more at: http://dmp.shiftforward.eu/
- 11. THE ESSENTIALS MAY 28TH 2018, European users scope Big fines for Privacy Infrigements Mandatory consent Specific legislation regarding online marketing not approved and under discussion
- 12. CONSENT THE CHALLENGE ISOLATED: not amid the terms and conditions ACTIVE: no pre-ticked boxes DETAILED: different types of processing means different boxes to tick IDENTIFIED: not only your organization but also 3rd- parties you rely on. EASE OF WITHDRAWAL: tell people how (and where) to withdraw consent straight away.
Editor's Notes
- #12: But the thing is, we already have quite clear legislation that will allow for online marketing to keep happening. The complicated part is how to make it happen within our companies