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This document outlines a plan to start a sustainable business called We Beat The Mountain that would manufacture and sell products made from recycled materials, such as tires. The business would target environmentally and socially conscious consumers between ages 20-40 globally. Products would be of high quality, durable design and sold through an online store as well as partnerships with related industries. Initial product plans focus on selling recycled tire suitcases to tap into the $18 billion annual luggage market. Sales projections estimate selling between 3,000-10,000 suitcases in the first year, scaling up to 7,500-20,000 units by the third year.
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- 2. A mountain of tyres in Kenya WE CAN CHANGE THIS MOUNTAIN OF GARBAGE INTO SOMETHING USEFUL
- 3. WE BEAT THE MOUNTAIN IS A SYMBOL, A BRAND, A MOVEMENT YOU AND ME WON’T LET THE WORLD GO TO WASTE! WE CAN MAKE A REAL DIFFERENCE!
- 4. TOGETHER WE CAN PROFITABLY CREATE, PRODUCE, AND SELL HIGH QUALITY PRODUCTS MADE FROM 100% RECYCLED MATERIALS, FOR FUNCTIONAL USE IN A GLOBAL MARKET
- 5. The Target Group Men and women between 20 and 40 years old A global target group Individual and critical persons who want to make a statement People who choose quality over price Socially involved Early adapters
- 6. Customer Needs Research shows that 85 percent of the people finds it important that companies are socially responsible. 60 percent of the consumers is not able to mention a sustainable brand. Two third of the consumers are having a less sustainable lifestyle than they would want to. We Beat The Mountain is going to change this!
- 7. A Flat World Company
- 8. Why WBTM? Organizational design optimally uses our experience in Strategic Sourcing and the core competences of our selected partners. WBTM products are professionally designed, unbreakable, made of high quality materials and have a cool look. WBTM will be more than a brand; it will become a movement people want to be part of. Profit will be invested in new sustainable products; we will continue cleaning up the world. We are determined to beat the mountain!
- 9. Marketing & Sales Marketing Cooperation with professional marketing agencies Launching the brand on international scale Building a community around the brand Sales Direct sales: webshop Loyalty sales for industry leaders: Tyre manufacturers Car (& car equipment) manufacturers Finance Travel Petrol Etc. Via distributors (stores, warehouses, etc.)
- 10. Expected Sales Suitcase The annual turnover in luggage is $ 18 billion worldwide. Approximately 72 million pieces of luggage are sold annually worldwide. Expected sales We Beat the Mountain suitcase: Scenario’s Year 1 Year 2 Year 3 Better 10,000 15,000 20,000 Average 5,000 7,500 15,000 Bad 3,000 5,000 7,500