Short quiz on problem solving bat ball
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This document summarizes a study called "The Bat and Ball Problem" that tested people's problem solving abilities. [1] The study presented 3 logic problems of varying difficulties to over 3,000 students, and found that only 17% answered all three correctly, while 32% missed all three. [2] The results imply that when involvement is low, such as with unimportant purchases, people can be misled more easily. [3] Consumers should be aware of this risk when buying low-involvement goods.
Short quiz on problem solving bat ball
- 1. High and low involvement Short quiz on problem solving: “The Bat and the Ball study” Prepared by J. Scott Armstrong (details on him at jscottarmstrong.com). Please inform Scott about errors and also make suggestions (armstrong@wharton.upenn.edu) Scott has taken these slides from adprin.com, a site that he founded. That site contains interactive versions of these slides, along with linked references, videos, and webcasts, all in PPT and PPTX format that you can download.
- 2. Write your answers to each question. A bat and a ball cost $1.10 in total. The bat costs a dollar more than the ball. How much does the ball cost? ____ If it takes 5 machines 5 minutes to make 5 widgets, how long would it take 100 machines to make 100 widgets? ____ In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long will it take for the patch to cover half of the lake? ____ See the next slide for the answers. Adapted from AdPrin.com 2
- 3. * The ball costs 5 cents, the machines will produce the widgets in 5 minutes, and the lake will be half covered in 47 days. Results from “Bat & Ball” study Presented to 3,235 students at universities (e.g., MIT, Princeton, Harvard, Carnegie Mellon), with no time limit. 17% correctly answered all three. Range from 50% at MIT to 5% at Michigan State 32% missed all three. Implications for advertising? People can be led astray when their involvement is low (Frederick 2005). Beware this when you purchase low-involvement goods. Adapted from AdPrin.com 3
- 4. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. • For example, think about what activities you do that are low involvement and consider writing your analysis. • Also, check your answers with those by others. • Explain how you solved a low-involvement problem. Adapted from AdPrin.com