December 2009 ™ ™
WHO ARE WE? Show.Me ™ (www.show.me) , a global real estate platform powered by  Code.Me ™ Code.Me ™  is an interactive agency specialized in vertical markets (real estate, automotive…) Show.Me ™  is designed not only to address, but to solve the specific complexities of the real estate market. ™
OUR CONCEPT IS: 1. Compelling 2. Realistic 3. Profitable 4. Solve issues 5. Meaningful 6. World changing ™
FOR WHOM? Show.Me ™  is designed for the ENTIRE real estate market Residential & Commercial Real Estate Homeowners Renters and Landlords Buyers and Investors Sellers Brokers and Realtors Banks, Mortgage Brokers, Financial Services Service Providers (Landscaping, Design, Plumbing, Roofing…. companies) ™
TREMENDOUS CUSTOMER VALUE We give them more of what they  want We track their references and show them what they are looking for Profiling is a key element to keep recommending new content, features and tools Web customers want everything for free without intrusive advertising. We give them more for free than anyone else Today, customers want everything immediately, 24hrs a day and 7 days a week.  Show.Me ™ ’s infrastructure is scaled to handle millions unique visitors simultaneously ™
A growing and changing market ™
MARKET SIZE AND GROWTH POTENTIAL A $3 billon online industry The online real estate market grew by 38% in 2008 and is forecast to  grow  by another 23% in 2009   The $11.6 billion real estate ad market is experiencing a shift from print to the Internet and newspapers are shifting their focus to the Internet to retain their classified ads.  95% of people saying that specialist real estate websites were “ useful  or very useful” as compared to just 49% for newspapers  70% of buyers begin their search for a house on the Internet on sites like Realtor.com, Rent.com, Yahoo! Real Estate, etc. Online ad spending on realty sites is forecasted to reach 32.1% of overall Real Estate ads in 2010  Potential home buyers between the ages of 25 and 34 were 29 percent more likely to visit the top real estate sites and those with no children were 32 percent more likely to check out these sites in July.  ™
USEFULNESS OF MEDIA FOR REAL ESTATE RESEARCH Source: Nielsen Media Ratings ™
MEDIA CONSULTED FOR REAL ESTATE RESEARCH RECENTLY Source: Nielsen Media Ratings ™
MAJOR COMPETITORS AND PARTICIPANTS Source: Exoerian Hitwise ™
Start - UP ™
Foundation:  September 2008 Headquarters:  Sunrise, Florida USA Global Company: Workforce located in USA, Eastern Europe, South America and South East Asia The first segmented real estate   platform addressing more than 500  needs  clearly identified. Can potentially index 70% of the world’s real estate listings with its actual technology Show.Me ™  is powered by  Code.Me ™ , a vertical interactive agency The first real estate Valuation tool shared with an online community FACTS AND FIGURES ™
Integrity Passion Experience Knowledge Skills Leadership Commitment Vision Realism Coachability OUR TEAM ™
Leadership Integrity   is non-negotiable Pushing innovation   beyond the limits Everything is possible Taking individual  talents  to the next level Efficiency Do more with less Do not reinvent the wheel, focus on new experiments Identify resources where there are and compose with them Deliver, deliver, deliver Flexibility A fast   business in a changing economy Adapting one’s style to each individual customer and strategic  partner Maximum  transparency  and interaction with our customers and partners  OUR VALUES ™
Punctuated equilibrium: Balance team focus, management visibility and adaptability FAST ITERATION CYCLES Any new application, features or standalone site can be  developed  and fully tested within two weeks ™
Unique ™
1. Segmentation 2. Delivering the most value to our users 3. User Experience 4. Social Capabilities 5. Global Presence A UNIQUE APPROACH TO ONLINE REAL ESTATE ™
Our platform allows a maximum of interaction   between our members. Investors can talk with property owners and other investors. Agents and realtors can advise their clients and engage conversation with leads. Bankers and mortgage brokers can explain the benefits of their products and answers questions publicly. Renters can review landlords ratings and comments let by previous tenants. Homeowners can contact their neighbors and host an open house… A  Facebook  or a  Twitter  account are enough to create an account or login on  Show.Me ™ . In addition, our users can invite   their own contacts and  share  their experience on the site We provide custom-blogs to the Real Estate professional community We do not connect people who do not want to be connected to each other in real life. We value privacy   and can help our visitors avoid these contacts REAL ESTATE GONE SOCIAL ™
Searching real estate should be  easy . Typing one word and clicking once is enough to find properties that meet our user’s search criteria. Coverage. 60% - 75% - 99% of the market? Does that really make a difference when users already have access to millions of properties? Listing acquisition is not the key anymore,  Meta Search  allow us to index 99% of the global real estate offer overnight. Search for realtors shouldn’t be a key feature. Providing help to pick the right one has much more  value Should we, shouldn’t we be part of the real estate transactions? Customers know what they want, they are online and they need solutions. WE ANSWER REAL NEEDS ™
Sellers Show.Me ™  helps sellers  reach  millions of potential buyers and real estate agents to facilitate   the sale of a property. Through  Show.Me ™ , they can: Expose existing listings to a large local, national and international audience. Get contact information of potential clients. Publish listings on more than 200 websites using our  Syndication  platform. Get direct  offers  online and manage most of the transaction directly from their computer… Brokers and Realtors Show.Me helps brokers and realtors increase the visibility   of their listings and get pre-qualified leads. Through  Show.Me ™ , they can: Expose existing listings to a large local, national and international audience. Collect intelligence on prospects. Convert   more leads into buyers. Manage contacts with a custom lead management dashboard. Acquire new skills and knowledge   through our e-learning platform. WE ANSWER REAL NEEDS ™
Buyers and Investors Show.Me ™  helps buyers and investors make the best decisions, and optimize their return over investment. Through  Show.Me ™ , they get:  Free customized   searches of our international database and of our hundred millions of indexed properties.  Access to multimedia   data showing interior and exterior photos, video and virtual tours, 3D floor plans and in-depth textual detail for each listing (if available). Detailed local maps, driving directions, demographics   and community infos.  Access to contact information of property managers, owners, landlords, agents… Homeowners Show.Me ™  helps homeowners manage their property, save   money and maintain their investment’s value. Through  Show.Me ™ , they can: Save and manage all property documents online. Add their property’s history to existing listings. Estimate the value   of their property. Get anonymous quotes from local vendors and manage their interventions… WE ANSWER REAL NEEDS ™
Mortgage Brokers / Banks Show.Me ™  helps mortgage brokers and bankers get pre-qualified leads and connect   with customers. Through  Show.Me ™ , they can: Get free leads.  Interact with an active community of prospects.  Easily update loan rates… Real Estate Pros Show.Me ™  helps real estate professionals increase their visibility and  acquire  new customers. Through  Show.Me ™ , they can: Join   the first real estate professional’s directory.  Get request for quote from local prospects. Get recommended   by previous customers… WE ANSWER REAL NEEDS ™
Design and Marketing are often neglected by online real estate players. We pay a lot of attention to these two fields in order to deliver the best user experience   as possible. Top Design Team Usability Tests Functionality Tests Web Analytics SEO Optimization Mobile Interface and more! THE RIGHT PACKAGING ™
Consumers expect information They want compelling content that is to the point Well organized, logical, uncomplicated Graphics, videos and photos are very important Testimonials Video Tutorials Blogs written by industry experts Q&A, forums where the real estate population can interact easily FAQs and Live Assistance Webinars and Online Classes Resources Center: Hundreds of guides, articles and tips covering most of the  aspects of the real estate universe CONTENT RICH ™
Advanced Real Estate Search Meta Search (browse most of the online real estate market) Search by persona (filter by profile type) Search by Neighborhood or custom area Side by side comparison (up to 12 properties simultaneously) Photos, videos, slideshow, virtual tours integration ESRI, Microsoft Bing, OpenStreetMap and Google Earth Integration Custom  alerts:  Save   properties or search criteria and get notified by email or RSS feed Valuation   tool: Enter a property address or select one from our listing and get an immediate estimation User Generated Content (resources center+blogs) Questions and Answers, Forums Feeds Aggregator   (all the real estate info in one place) Facebook Application Mobile Interface, iPhone  Application  (GPS enable mobile real estate search) Member’s transactions can be managed online Professional Lead Generation dashboard… MAIN FEATURES ™
Main orientation: Do not rely on Ad Revenue. Favor regular and recurring   transactions. Monthly cash flow is key for a startup Traffic Monetization: Behavioral   Advertising Sponsoring: Custom   advertising for Fortune 500 companies and top brands Multichannel: On-Site, RSS Feeds, Widgets, Apps… Services: Tenants screenings, data analysis, coaching… For Professionals: Based on Performance   (leads and conversions) Subscriptions: Powerful marketing   tools for professionals Education: Webinars, online classes, certifications Transactions: Certified agents, premium leads and retro-commissions BUSINESS MODEL ™
Focus on the right metrics and optimize Apply engineering to marketing Early execution is critical Acquire and Convert Traffic Positioning is based on perceived value (user feedbacks) Viable Economics – Solid business model GROWTH STRATEGY ™
Viral / Referral Email Blogs SEO Widgets Business Development / Strategic Partners Domains API PR SEM Contests Affiliate and Lead Generation Radio TV  User Generated Content MULTICHANNEL MARKETING ™
Co-branded blogs with Real Estate Experts Blogger Engagement The platform is Social Media / Networks  compatible . Our content is not supposed to be solely available through the site Facebook and Twitter users can leverage   their experience on  Show.Me ™  interacting with their own community Community Engagement: Forums/Blogs/Twitter Buzz engagement: Real time   conversations based on keywords across multiple mediums Show.Me ™  is also a social network. Leveraging our members will help us increase our capacity to reach We hold contests based on User Generated   Content Show.Me™  support 4 national  causes  related to housing We generated controversy: First public valuation tool algorithm (crowdsourcing) MARKETING = SOCIAL INTERACTIONS ™
Going Global ™
Investors Business Angels Venture Capitalists Entrepreneurs Web Entrepreneurs Real Estate Experts Real Estate Firms Brokerage companies National networks Technology Companies Startups Internet Brands Online newspapers WHO ARE OUR PARTNERS OVERSEAS? ™
Juan Carlos Arzola President & CEO Show.Me [email_address] www.show.me Tel: +1 954 494 4318 Fax: +1 954 315 4617 Code me Corporation | 1580 Sawgrass Corporate Parkway Suite 130 Sunrise, Florida 33323-2860  USA  CONFIDENTIALITY NOTICE    The information contained in this document is  confidential  and may be legally privileged.  CONTACT ™

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Show.me

  • 2. WHO ARE WE? Show.Me ™ (www.show.me) , a global real estate platform powered by Code.Me ™ Code.Me ™ is an interactive agency specialized in vertical markets (real estate, automotive…) Show.Me ™ is designed not only to address, but to solve the specific complexities of the real estate market. ™
  • 3. OUR CONCEPT IS: 1. Compelling 2. Realistic 3. Profitable 4. Solve issues 5. Meaningful 6. World changing ™
  • 4. FOR WHOM? Show.Me ™ is designed for the ENTIRE real estate market Residential & Commercial Real Estate Homeowners Renters and Landlords Buyers and Investors Sellers Brokers and Realtors Banks, Mortgage Brokers, Financial Services Service Providers (Landscaping, Design, Plumbing, Roofing…. companies) ™
  • 5. TREMENDOUS CUSTOMER VALUE We give them more of what they want We track their references and show them what they are looking for Profiling is a key element to keep recommending new content, features and tools Web customers want everything for free without intrusive advertising. We give them more for free than anyone else Today, customers want everything immediately, 24hrs a day and 7 days a week. Show.Me ™ ’s infrastructure is scaled to handle millions unique visitors simultaneously ™
  • 6. A growing and changing market ™
  • 7. MARKET SIZE AND GROWTH POTENTIAL A $3 billon online industry The online real estate market grew by 38% in 2008 and is forecast to grow by another 23% in 2009 The $11.6 billion real estate ad market is experiencing a shift from print to the Internet and newspapers are shifting their focus to the Internet to retain their classified ads. 95% of people saying that specialist real estate websites were “ useful or very useful” as compared to just 49% for newspapers 70% of buyers begin their search for a house on the Internet on sites like Realtor.com, Rent.com, Yahoo! Real Estate, etc. Online ad spending on realty sites is forecasted to reach 32.1% of overall Real Estate ads in 2010 Potential home buyers between the ages of 25 and 34 were 29 percent more likely to visit the top real estate sites and those with no children were 32 percent more likely to check out these sites in July. ™
  • 8. USEFULNESS OF MEDIA FOR REAL ESTATE RESEARCH Source: Nielsen Media Ratings ™
  • 9. MEDIA CONSULTED FOR REAL ESTATE RESEARCH RECENTLY Source: Nielsen Media Ratings ™
  • 10. MAJOR COMPETITORS AND PARTICIPANTS Source: Exoerian Hitwise ™
  • 11. Start - UP
  • 12. Foundation: September 2008 Headquarters: Sunrise, Florida USA Global Company: Workforce located in USA, Eastern Europe, South America and South East Asia The first segmented real estate platform addressing more than 500 needs clearly identified. Can potentially index 70% of the world’s real estate listings with its actual technology Show.Me ™ is powered by Code.Me ™ , a vertical interactive agency The first real estate Valuation tool shared with an online community FACTS AND FIGURES ™
  • 13. Integrity Passion Experience Knowledge Skills Leadership Commitment Vision Realism Coachability OUR TEAM ™
  • 14. Leadership Integrity is non-negotiable Pushing innovation beyond the limits Everything is possible Taking individual talents to the next level Efficiency Do more with less Do not reinvent the wheel, focus on new experiments Identify resources where there are and compose with them Deliver, deliver, deliver Flexibility A fast business in a changing economy Adapting one’s style to each individual customer and strategic partner Maximum transparency and interaction with our customers and partners OUR VALUES ™
  • 15. Punctuated equilibrium: Balance team focus, management visibility and adaptability FAST ITERATION CYCLES Any new application, features or standalone site can be developed and fully tested within two weeks ™
  • 17. 1. Segmentation 2. Delivering the most value to our users 3. User Experience 4. Social Capabilities 5. Global Presence A UNIQUE APPROACH TO ONLINE REAL ESTATE ™
  • 18. Our platform allows a maximum of interaction between our members. Investors can talk with property owners and other investors. Agents and realtors can advise their clients and engage conversation with leads. Bankers and mortgage brokers can explain the benefits of their products and answers questions publicly. Renters can review landlords ratings and comments let by previous tenants. Homeowners can contact their neighbors and host an open house… A Facebook or a Twitter account are enough to create an account or login on Show.Me ™ . In addition, our users can invite their own contacts and share their experience on the site We provide custom-blogs to the Real Estate professional community We do not connect people who do not want to be connected to each other in real life. We value privacy and can help our visitors avoid these contacts REAL ESTATE GONE SOCIAL ™
  • 19. Searching real estate should be easy . Typing one word and clicking once is enough to find properties that meet our user’s search criteria. Coverage. 60% - 75% - 99% of the market? Does that really make a difference when users already have access to millions of properties? Listing acquisition is not the key anymore, Meta Search allow us to index 99% of the global real estate offer overnight. Search for realtors shouldn’t be a key feature. Providing help to pick the right one has much more value Should we, shouldn’t we be part of the real estate transactions? Customers know what they want, they are online and they need solutions. WE ANSWER REAL NEEDS ™
  • 20. Sellers Show.Me ™ helps sellers reach millions of potential buyers and real estate agents to facilitate the sale of a property. Through Show.Me ™ , they can: Expose existing listings to a large local, national and international audience. Get contact information of potential clients. Publish listings on more than 200 websites using our Syndication platform. Get direct offers online and manage most of the transaction directly from their computer… Brokers and Realtors Show.Me helps brokers and realtors increase the visibility of their listings and get pre-qualified leads. Through Show.Me ™ , they can: Expose existing listings to a large local, national and international audience. Collect intelligence on prospects. Convert more leads into buyers. Manage contacts with a custom lead management dashboard. Acquire new skills and knowledge through our e-learning platform. WE ANSWER REAL NEEDS ™
  • 21. Buyers and Investors Show.Me ™ helps buyers and investors make the best decisions, and optimize their return over investment. Through Show.Me ™ , they get: Free customized searches of our international database and of our hundred millions of indexed properties. Access to multimedia data showing interior and exterior photos, video and virtual tours, 3D floor plans and in-depth textual detail for each listing (if available). Detailed local maps, driving directions, demographics and community infos. Access to contact information of property managers, owners, landlords, agents… Homeowners Show.Me ™ helps homeowners manage their property, save money and maintain their investment’s value. Through Show.Me ™ , they can: Save and manage all property documents online. Add their property’s history to existing listings. Estimate the value of their property. Get anonymous quotes from local vendors and manage their interventions… WE ANSWER REAL NEEDS ™
  • 22. Mortgage Brokers / Banks Show.Me ™ helps mortgage brokers and bankers get pre-qualified leads and connect with customers. Through Show.Me ™ , they can: Get free leads. Interact with an active community of prospects. Easily update loan rates… Real Estate Pros Show.Me ™ helps real estate professionals increase their visibility and acquire new customers. Through Show.Me ™ , they can: Join the first real estate professional’s directory. Get request for quote from local prospects. Get recommended by previous customers… WE ANSWER REAL NEEDS ™
  • 23. Design and Marketing are often neglected by online real estate players. We pay a lot of attention to these two fields in order to deliver the best user experience as possible. Top Design Team Usability Tests Functionality Tests Web Analytics SEO Optimization Mobile Interface and more! THE RIGHT PACKAGING ™
  • 24. Consumers expect information They want compelling content that is to the point Well organized, logical, uncomplicated Graphics, videos and photos are very important Testimonials Video Tutorials Blogs written by industry experts Q&A, forums where the real estate population can interact easily FAQs and Live Assistance Webinars and Online Classes Resources Center: Hundreds of guides, articles and tips covering most of the aspects of the real estate universe CONTENT RICH ™
  • 25. Advanced Real Estate Search Meta Search (browse most of the online real estate market) Search by persona (filter by profile type) Search by Neighborhood or custom area Side by side comparison (up to 12 properties simultaneously) Photos, videos, slideshow, virtual tours integration ESRI, Microsoft Bing, OpenStreetMap and Google Earth Integration Custom alerts: Save properties or search criteria and get notified by email or RSS feed Valuation tool: Enter a property address or select one from our listing and get an immediate estimation User Generated Content (resources center+blogs) Questions and Answers, Forums Feeds Aggregator (all the real estate info in one place) Facebook Application Mobile Interface, iPhone Application (GPS enable mobile real estate search) Member’s transactions can be managed online Professional Lead Generation dashboard… MAIN FEATURES ™
  • 26. Main orientation: Do not rely on Ad Revenue. Favor regular and recurring transactions. Monthly cash flow is key for a startup Traffic Monetization: Behavioral Advertising Sponsoring: Custom advertising for Fortune 500 companies and top brands Multichannel: On-Site, RSS Feeds, Widgets, Apps… Services: Tenants screenings, data analysis, coaching… For Professionals: Based on Performance (leads and conversions) Subscriptions: Powerful marketing tools for professionals Education: Webinars, online classes, certifications Transactions: Certified agents, premium leads and retro-commissions BUSINESS MODEL ™
  • 27. Focus on the right metrics and optimize Apply engineering to marketing Early execution is critical Acquire and Convert Traffic Positioning is based on perceived value (user feedbacks) Viable Economics – Solid business model GROWTH STRATEGY ™
  • 28. Viral / Referral Email Blogs SEO Widgets Business Development / Strategic Partners Domains API PR SEM Contests Affiliate and Lead Generation Radio TV User Generated Content MULTICHANNEL MARKETING ™
  • 29. Co-branded blogs with Real Estate Experts Blogger Engagement The platform is Social Media / Networks compatible . Our content is not supposed to be solely available through the site Facebook and Twitter users can leverage their experience on Show.Me ™ interacting with their own community Community Engagement: Forums/Blogs/Twitter Buzz engagement: Real time conversations based on keywords across multiple mediums Show.Me ™ is also a social network. Leveraging our members will help us increase our capacity to reach We hold contests based on User Generated Content Show.Me™ support 4 national causes related to housing We generated controversy: First public valuation tool algorithm (crowdsourcing) MARKETING = SOCIAL INTERACTIONS ™
  • 31. Investors Business Angels Venture Capitalists Entrepreneurs Web Entrepreneurs Real Estate Experts Real Estate Firms Brokerage companies National networks Technology Companies Startups Internet Brands Online newspapers WHO ARE OUR PARTNERS OVERSEAS? ™
  • 32. Juan Carlos Arzola President & CEO Show.Me [email_address] www.show.me Tel: +1 954 494 4318 Fax: +1 954 315 4617 Code me Corporation | 1580 Sawgrass Corporate Parkway Suite 130 Sunrise, Florida 33323-2860  USA CONFIDENTIALITY NOTICE   The information contained in this document is  confidential  and may be legally privileged. CONTACT ™