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SIGMA Marketing Group, LLC       Capabilities Overview For more information an any of our services                      Please contact                         Cindy Modzel         Business Development Manager                      585-242-7138           cmodze@sigmamarketing.com 8/31/2009
SIGMA’sMission...is to help our clients transform their customer data into innovative marketing solutions designed to increase profits.InsightsEngagementStrategyUsing marketing research and statistical methods to pinpoint the right audiences and uncover key selling insightsStrategic programs built off customer insights delivered in a 1:1 fashionto customers and prospectsOptimizing and automating the delivery of marketing messages for progressively higher resultsFriday, September 11, 20092
SIGMA Overview and Client Experience3SIGMA’s Corporate headquarters is located in Rochester, NYFounded in 1985, SIGMA is a privately held, limited liability corporation Employs 70+ full-time employees.Our revenue is 70% from B2B ClientsSIGMA’s key vertical focusFinancial ServicesHealthcareTechnologyAutomotiveConsumer Package GoodsTravelFriday, September 11, 2009
Integrated, SMART-to-Market SolutionsAcquisitionRetentionCustomer GrowthMarketingTechnologyCampaign ManagementSales EnablementFriday, September 11, 20094
Dedicated and Expert Team Support 5InsightsEngagementStrategyConsumer Knowledge CenterAnalytics & ResearchMarketingTechnologyMessaging and CreativeStrategyMessagingand CampaignManagementMetrics andMeasurementStrategy & ProjectManagementStrategic Planning
Project Management
Campaign Management
Vendor Management
Lead Management
Telemarketing
Online Campaign Services
EM & DM Production and Management
Text and Mobile Messaging
Program Analysis
Financial Pro Forma
Response Analysis
Positioning
Strategic Communications
Dynamic Personalization
Audience Profiling

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Sigma Capabilities B2 B

  • 1. SIGMA Marketing Group, LLC Capabilities Overview For more information an any of our services Please contact Cindy Modzel Business Development Manager 585-242-7138 cmodze@sigmamarketing.com 8/31/2009
  • 2. SIGMA’sMission...is to help our clients transform their customer data into innovative marketing solutions designed to increase profits.InsightsEngagementStrategyUsing marketing research and statistical methods to pinpoint the right audiences and uncover key selling insightsStrategic programs built off customer insights delivered in a 1:1 fashionto customers and prospectsOptimizing and automating the delivery of marketing messages for progressively higher resultsFriday, September 11, 20092
  • 3. SIGMA Overview and Client Experience3SIGMA’s Corporate headquarters is located in Rochester, NYFounded in 1985, SIGMA is a privately held, limited liability corporation Employs 70+ full-time employees.Our revenue is 70% from B2B ClientsSIGMA’s key vertical focusFinancial ServicesHealthcareTechnologyAutomotiveConsumer Package GoodsTravelFriday, September 11, 2009
  • 4. Integrated, SMART-to-Market SolutionsAcquisitionRetentionCustomer GrowthMarketingTechnologyCampaign ManagementSales EnablementFriday, September 11, 20094
  • 5. Dedicated and Expert Team Support 5InsightsEngagementStrategyConsumer Knowledge CenterAnalytics & ResearchMarketingTechnologyMessaging and CreativeStrategyMessagingand CampaignManagementMetrics andMeasurementStrategy & ProjectManagementStrategic Planning
  • 12. EM & DM Production and Management
  • 13. Text and Mobile Messaging
  • 28. SMART Marketing+ Technology Solutions Delivering ROI – Examples across industries6Integrated automated marketing programs to support new customer acquisition for 400+ affiliatesAcquisition savings of $1.5M.Response rates up 49-70%Multi-segment, multi-channel message testing with predictive modeling for acquisition mailing programsSingle Program Savings of $300,000, Beat Controls by 20%Database, data, analytics and direct marketing programs to support over 1000 company owned stores and licensees across North AmericaDelivered $100 Million Retention OpportunityPortals, Data, Analytics and Marketing Programs to support over 5000 sales people and hundreds of agent businessesAttrition reduced by as much as 40%, revenue gains of $55 MillionROI on new acquisition programs of 190%Data hygiene database, analytics and marketing programs to support Canadian Business OutsourcingTesting and Analytics to drive acquisition and renewals15% lift in response, 17% lift in ROI
  • 29. Turn-key and Collaborative Project ManagementStrategy & ProjectManagementStrategic Planning
  • 35. Analytics, Profiling & Segmentation
  • 36. Campaign and Program Management
  • 37. Messaging Strategy & Contact planning
  • 39. Campaign and program design and implementation
  • 42. Manage external (or work with internal) resources such as print vendors, fulfillment and telemarketing resources7
  • 43. SIGMA’s Closed Loop Campaign ProcessProgram ObjectivesMarket UnderstandingChannelUnderstandingCustomerUnderstandingAnalytics & Targeting ProjectPlanningPromotion DevelopmentResults ManagementResults Report& ROIConceptDevelopmentData/Lead DistributionListDevelopmentResponseManagementChannelEngagementEM/DM/OBTData & ResponseCaptureDemand CreationFriday, September 11, 2009Page 8
  • 44. Customer Database Management is the Foundation of Our Client RelationshipsDatabaseMarketingTechnologyMarketingTechnologiesSuccess in database marketing requires a marriage of technology, analytical and marketing expertise.We have made an ongoing commitment to a superior technological infrastructure by investing in technologies as soon as they are practical for our clients marketing needsExperience working with thousands of data sources of varying formats and structures has taught us the value of key quality control procedures and tools that are built, maintained and enhanced. 9
  • 45. SIGMA’s Technology BlueprintEnabling Technologies for Integrated Marketing Solutions10Market Miner Analytical EnvironmentPredictive Models
  • 47. Activity ReportsCustomerDataCustomerDatabaseSales or TransactionDataLead Management PortalLeads & Responses
  • 49. Customer/Prospect QueriesMarketingData Mart, Business Rules Database ServerData QualityEnvironment Pre-Processing
  • 59. Ad Hoc Report Creation & Sharing
  • 60. DashboardsBusiness Intelligence Reporting PortalsCustomer SatDataThird PartyDataProspect DatabaseB2B and B2CMessaging Delivery
  • 63. SIGMA’s Technology BlueprintData Hygiene EnvironmentSIGMA deploys best in breed ETL, hygiene and data consolidation tools and methodologies to deliver quality data to our client’s databases. Customer DatabaseA database repository that will integrate customer data with external data, campaign data and performance dataEnables automated monthly update processes in a relational environment to support analytical and marketing campaign deliverablesMarketMiner Analytics EnvironmentEnvironment tuned for high-level analytical tools like MarketMiner and SPSS enables sophisticated analytics applied by highly trained users Web Reporting PortalInternet access to real-time data and reporting for management and designated partnersChannelSMART Messaging PortalBusiness Rules driven multi-channel messagingEmail, Mobile and Print on DemandContent Management and Content databases Campaign ManagementAutomates and streamlines the development of one-time, ongoing or triggered marketing programsBuilds and maintains customer touch points analysisWorkflow contact stream management for campaigns in email, telemarketing and direct mail11MarketingTechnology
  • 64. Building Customer Knowledge to Drive StrategiesWe work with clients to identify target customer knowledge that can be turned into concrete strategies that will drive our clients’ businesses. Our analyses become the platform for marketing programs and strategies.
  • 65. Ultimately, SIGMA’s strategic approach places emphasis on attaining the most complete picture of prospects and customers to understand their current and potential value to the company in order to provide the greatest opportunity for Marketing ROI.Analytics & ResearchHowWhyWhenWhatWhoEffective strategies for customers and non-customers.What type of communication is most effective?Attitudinal dimensions of customers and non-customers.Why are segmentsbuying?Purchase triggers for customers and non-customers.When will purchases occur?Demographic dimensions of customers and non-customers.Who is in the market?Usage dimensions of customers and non-customers.What is being purchased?12
  • 66. Advanced Analytics Services Applying Insights to Grow Accenture’s Business13Analytics & Research
  • 67. The SIGMA Creative DifferenceLeft Brain and Right Brain Creative Working CollaborativelyThe real value comes when we put our heads together.Because our analytical people know so much about the target audiences and segments, our creative team has all the ammunition they need to craft a design and copy approach that fits the target with unmatched precision --14Messaging and CreativeStrategy
  • 68. SIGMA Creative AdvantageIncorporate customer knowledge: attitudes and perceptions as well as transactions and behavior. Relevance is key.Balance both:Brand value: RTBs (reasons to believe)Conversion techniques: target, offer, format, channel, timing15
  • 69. Cross Channel MessagingMessagingand CampaignManagementManaging 1:1 Messaging Touch pointsMobile Messaging : End to end management of promotional campaigns delivered through text.Direct Mail: SIGMA developed, printed and mailed over 150 million pieces of direct mail in the last 18 months.Email: SIGMA designs and manages complex email campaigns.Web: SIGMA designs, hosts and manages web micro-sites and portals designed to deliver measurable interactions with our clients customersLead & Response Management: SIGMA manages the responses generated by campaigns – whether through the development of micro sites, telemarketing, or automated fulfillment operationsFriday, September 11, 2009Page 16
  • 70. ChannelSMART A Multi-Channel Messaging PlatformA powerful, Web-based messaging portal for campaign creation, execution and measurementIncreased marketing productivity with multichannel messaging through a single toolManaged control and use of your creative assets from one location, for all your marketing teamConsistent and consolidated tracking of your campaigns across all direct channelsSIGMA’s team of campaign-management experts to support your team from end to end179/11/2009
  • 71. Messagingand CampaignManagementTelemarketing MethodologyWe competitively source and manage telemarketing vendors from program concept through completion.Friday, September 11, 2009Page 18
  • 72. Closing the Loop with Reporting and Campaign AnalysisSIGMA approaches every solution with the objective of maximizing results for our clients. Three types of reporting help us measure success.Results Reporting shows progress on an initiative, usually quantitative.  Campaign Analyses Measurements for overall campaign Return on Investment include program and marketing strategy recommendationsMetrics Dashboard reportingSummarize success metrics on a single page for clarityGives our clients easy visibility to results that can be shared in their organization19ReportingMetrics andMeasurementCampaign AnalysesDashboards9/11/2009
  • 73. Thank you 20