The document discusses Scheduly, an online appointment scheduling tool created by Oren Tivony and Clirity Co. in February 2007. Scheduly allows users to easily schedule appointments, track appointments from their own calendar, and increase revenue by reaching new clients. It is a free service that integrates with a user's website through a widget to make their availability always up to date. The tool helps manage busy schedules and obligations in today's fast-paced society.