Simon khalaf flurry state of appnation slides
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This document analyzes mobile app usage data from Flurry Analytics to summarize trends in mobile app disruption across different industries. Some key findings include: - Mobile app usage has grown tremendously since 2009, with over 1 trillion in-app events per month. Gaming, music, social networking and other apps see heavy usage. - People now spend more time on mobile apps than browsing the web on mobile devices or watching TV. Mobile apps are also generating revenue faster than earlier digital platforms. - Mobile apps are disrupting industries like retail, travel, gaming and more, with commerce-related apps seeing large usage and session growth from 2011-2012. - Shopping and commerce apps are most popular with younger users aged
Simon khalaf flurry state of appnation slides
- 1. Title case / Helvetica 24. One line only. May 2013 Disruption: There’s an App for That Simon Khalaf, President & CEO @FlurryMobile @FlurryMobile @SimonKhalaf
- 2. Title case / Helvetica 24. One line only. Disruption: There’s an App for That Worldwide in-application events measured by Flurry (Trillions) Source: Flurry Analytics, January 2009 – January 2013 - 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0 1.1 1.2 1.3 Jan 2009 Mar 2009 May 2009 Jul 2009 Sep 2009 Nov 2009 Jan 2010 Mar 2010 May 2010 Jul 2010 Sep 2010 Nov 2010 Jan 2011 Mar 2011 May 2011 Jul 2011 Sep 2011 Nov 2011 Jan 2012 Mar 2012 May 2012 Jul 2012 Sep 2012 Nov 2012 Jan 2013 Trillions Music Gaming M&E Social Networking Logistics & Travel Retail
- 3. Title case / Helvetica 24. One line only. - 20 40 60 80 100 120 140 160 180 Dec 2010 Dec 2011 Dec 2012 Sources: comScore, Alexa, U.S. Bureau of Labor Statistics, Flurry Analytics 70 162 66 72 168 94 70 168 127 Mobile ApplicationsWeb Browsing Television How Mobile Stacks Up Against TV and The Web U.S. Web vs. Mobile App vs. TV Consumption, Minutes per Day
- 4. Title case / Helvetica 24. One line only.` BROWSER (20%) APP (80%) Games, 32% Facebook, 18% Safari, 12% Productivity, 2% Social Networking, 6% Utility, 8% News, 2% Entertainment, 8% Android Native, 4% Opera Mini, 2% Other, 6% Source: Flurry Analytics, comScore, NetMarketShare It’s An App World. The Web Just Lives in It. Time Spent on iOS & Android Connected Devices
- 5. Title case / Helvetica 24. One line only. 0 2 4 6 8 10 12 14 16 18 20 2008 2009 2010 2011 2012 App Revenue Is Scaling Mobile Revenue per Year Billions($) Source: eMarketer, Mary Meeker (KPCB) Virtual Goods Advertising
- 6. Title case / Helvetica 24. One line only. U.S. display advertising and digital goods revenue Faster Revenue Ramp than The Web 0 2 4 6 8 10 12 14 16 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Billions($) Source: eMarketer, Flurry, Comscore MOBILE APPSWEB (BROWERS)
- 7. Title case / Helvetica 24. One line only. Retail Revenue Growth Growth in Sales within Commerce App, 2011 to 2012 Retailers with Apps Online Marketplaces 257% Source: Flurry Analytics- Sample Size 48 Apps, 22 million MAUs, sale of physical and digital goods (no IAP) ($4.2 Billion in 2012) 147% ($22 Billion in 2012)
- 8. Title case / Helvetica 24. One line only. Disruption Across Multiple Industries 387% 268% 247% 237% 206% 198% 107% Social Media & Entertainment Shopping Productivity Utilities Travel Gaming 132% Source: Flurry Analytics Dec 2011- Dec 2012 WW Session in iOS and Android Apps (Dec 2011 – Dec 2012)
- 9. Title case / Helvetica 24. One line only. Distribution of time spent in media apps A Closer Look at Media & Entertainment Apps Networks 22% Studios 20% 2nd Screen Apps 11% Emerging Media 37% Others 10% Source: Flurry Analytics
- 10. Title case / Helvetica 24. One line only. Sources: Michael Zimbalist; Nielsen National People Meter; comScore Media Metrix Flurry 0% 10% 20% 30% 40% 50% 60% 70% 5:00 AM 6:00 AM 7:00 AM 8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM 10:00 PM 11:00 PM 12:00 AM 1:00 AM 2:00 AM 3:00 AM 4:00 AM %ofAudienceShare TELEVISIONMEDIAAPPS Media & Entertainment Apps Behave Like TV Daypart comparison, people 15+ using medium, U.S.
- 11. Title case / Helvetica 24. One line only. Distribution of time spent in commerce apps The Rise of the App & Mortar Economy Source: comScore, Flurry Analytics Dec 2012 Retailers 27% Online Marketplaces 20%Purchase Assistance 17% Price Comparison 14% Daily Deals 13% Others 9%
- 12. Title case / Helvetica 24. One line only. Shopping Apps: Usage by Gender Distribution of Users by Age & Gender 5% 13% 19% 16% 2% 7% 10% 13% 14% 1% 13-17 18-24 25-34 35-54 55+ Age Group Source: Flurry Analytics FEMALES MALES
- 13. Title case / Helvetica 24. One line only. Shopping App Usage: Gender and Daypart Hourly Usage by Gender 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 5:00 AM 6:00 AM 7:00 AM 8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM 10:00 PM 11:00 PM 12:00 AM 1:00 AM 2:00 AM 3:00 AM 4:00 AM Source: Flurry Analytics FEMALES MALES
- 14. Title case / Helvetica 24. One line only. up to 5 min 5 min to 20 min over 20 min 24% 62% 14% Shopping App Usage: Time Before Purchase Time spent in apps prior to making purchase Source: Flurry Analytics
- 15. Title case / Helvetica 24. One line only. May 2013 Thank you! @FlurryMobile @FlurryMobile @SimonKhalaf