Simplicity
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The document discusses simplicity in design through a series of tweets. It explores different perspectives on simplicity, including that true simplicity is complex, that simplicity is not always the goal, and that simplicity can be an experience rather than just minimalism. Examples are provided of simple designs as well as discussions of how to achieve simplicity and how it relates to usability. Different types of users, like novices and experts, are also discussed in the context of their relationship to simplicity.
Simplicity
- 2. I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexity. Oliver Wendell Holmes Jr. 2 Friday, 17 January 14
- 3. Advanced simplicity @gilescolborne 3 Friday, 17 January 14
- 4. They’re not rules so much as… guidelines, Giles 4 Friday, 17 January 14
- 5. Your examples of Simple design. 5 Friday, 17 January 14
- 6. 6 Friday, 17 January 14
- 7. 7 Friday, 17 January 14
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- 14. 14 Friday, 17 January 14
- 16. Simplicity is not the answer Donald Norman 16 Friday, 17 January 14
- 17. Simplicity is the ultimate sophistication Leonardo Da Vinci 17 Friday, 17 January 14
- 18. Simplicity is an experience 18 Friday, 17 January 14
- 19. How it’s engineered 19 Friday, 17 January 14
- 20. 20 Friday, 17 January 14
- 21. 21 Friday, 17 January 14
- 22. How it feels to use How it looks How it’s engineered 22 Friday, 17 January 14
- 23. Experienced Novice Expert Mainstreamer Focus on details Focus on goals Perfection Completion Precise control Ease of control Principles Examples, stories Take it apart, explore Afraid of breaking it Detailed mental model Loose mental model Invest time in learning What does RFTM mean? 23 Friday, 17 January 14
- 24. Not everyone wants simplicity 24 Friday, 17 January 14
- 25. 25 Friday, 17 January 14
- 26. 26 Friday, 17 January 14
- 27. 27 Friday, 17 January 14
- 28. Tasks What users do Content & features 28 Friday, 17 January 14
- 29. Thinking like an expert 29 Friday, 17 January 14
- 30. 30 Friday, 17 January 14
- 31. 31 Friday, 17 January 14
- 32. 32 Friday, 17 January 14
- 33. Performance Simple task Difficult task Stress Yerkes-Dodson Law 33 Friday, 17 January 14
- 34. 34 Friday, 17 January 14
- 35. Feels simple to my (mainstream) users 35 Friday, 17 January 14
- 36. The trouble with simplicity is... it’s boring. (Right?) 36 Friday, 17 January 14
- 37. Simplicity does not mean the absence of any decoration. It means that the decor should belong intimately to the design proper, and that anything foreign to it should be taken away. Paul Jacques Grillo 37 Friday, 17 January 14
- 39. 39 Friday, 17 January 14
- 40. What is minimal? GO 40 Friday, 17 January 14
- 44. Simple Aug 2013 Jul 2013 Jun 2013 May 2013 Apr 2013 Mar 2013 44 Friday, 17 January 14
- 45. Simplicity = Extreme usability 45 Friday, 17 January 14
- 47. Usability How do you measure This? Efficiency Effectiveness Satisfaction ISO 9241-11 47 Friday, 17 January 14
- 50. Web site Efficiency Effectiveness Satisfaction 50 Friday, 17 January 14
- 52. 52 Friday, 17 January 14
- 53. 53 Friday, 17 January 14
- 54. 6 x further Houston airport 54 Friday, 17 January 14
- 55. Matrix bullet time 55 Friday, 17 January 14
- 56. 56 Friday, 17 January 14
- 57. 57 Friday, 17 January 14
- 58. Create a blog. It’s free. Beautiful, customisable templates and layouts. Up to the minute stats Make money with Adsense Explore Blogs of Note 58 Friday, 17 January 14
- 59. 59 Friday, 17 January 14
- 60. 60 Friday, 17 January 14
- 61. 0.1 second 1.0 second 10 seconds 61 Friday, 17 January 14
- 62. 62 Friday, 17 January 14
- 64. 64 Friday, 17 January 14
- 66. 66 Friday, 17 January 14
- 67. 67 Friday, 17 January 14
- 68. 68 Friday, 17 January 14
- 69. Which is more efficient? A B 69 Friday, 17 January 14
- 70. GOMS KLM Mentally preparing Keying (average typist) Homing Pointing Waiting for a response M = 1.35 sec K = 0.2 sec H = 0.4 sec P = 1.1 sec R=? Icons: The Noun Project and Camila Bertoco Friday, 17 January 14 70
- 71. GOMS KLM A B 1. Walk through the interface step by step. Think about what to do Put hand on mouse Point to radio button Click Point to text field Click Move hand to keyboard Enter temperature (31) Think about what to do Put hand on mouse Point to text field Click Move hand to keyboard Enter temperature (31) 71 Friday, 17 January 14
- 72. GOMS KLM A B 2. List the Mental Preparation (M), Keying (K), Pointing (P), Homing(H) and Response times (R). M H P K P K H KK Think about what to do Put hand on mouse Point to radio button Click Point to text field Click Move hand to keyboard Enter temperature (31) M H P K H KK Think about what to do Put hand on mouse Point to text field Click Move hand to keyboard Enter temperature (31) 72 Friday, 17 January 14
- 73. GOMS KLM A B 3. Place Ms in front of all Ks and Ps M H MP MK MP MK H M KMK Think about what to do Put hand on mouse Point to radio button Click Point to text field Click Move hand to keyboard Enter temperature (31) M H MP MK H MKMK Think about what to do Put hand on mouse Point to text field Click Move hand to keyboard Enter temperature (31) 73 Friday, 17 January 14
- 74. GOMS KLM A B 4. Delete Ms that appear between Ks M H MP MK MP MK H M KMK Think about what to do Put hand on mouse Point to radio button Click Point to text field Click Move hand to keyboard Enter temperature (31) M H MP MK H MKMK Think about what to do Put hand on mouse Point to text field Click Move hand to keyboard Enter temperature (31) 74 Friday, 17 January 14
- 75. GOMS KLM A B 4. Delete Ms that appear between Ks M H MP MK MP MK H M KK Think about what to do Put hand on mouse Point to radio button Click Point to text field Click Move hand to keyboard Enter temperature (31) M H MP MK H MKK Think about what to do Put hand on mouse Point to text field Click Move hand to keyboard Enter temperature (31) 75 Friday, 17 January 14
- 76. GOMS KLM A B 4. Delete Ms that appear between Ps and Ks (PMK becomes PK) M H MP K MP K H M KK Think about what to do Put hand on mouse Point to radio button Click Point to text field Click Move hand to keyboard Enter temperature (31) M H MP K H MKK Think about what to do Put hand on mouse Point to text field Click Move hand to keyboard Enter temperature (31) 76 Friday, 17 January 14
- 77. GOMS KLM A B M = 1.35 sec M H MP K MP K H M KK K = 0.2 sec Think about what to do Put hand on mouse Point to radio button Click Point to text field Click Move hand to keyboard Enter temperature (31) H = 0.4 sec M H MP K H MKK P = 1.1 sec R=? Think about what to do Put hand on mouse Point to text field Click Move hand to keyboard Enter temperature (31) 77 Friday, 17 January 14
- 78. GOMS KLM A B M = 1.35 sec 1.35 0.4 2.45 0.2 2.45 0.2 0.4 1.75 K = 0.2 sec Think about what to do Put hand on mouse Point to radio button Click Point to text field Click Move hand to keyboard Enter temperature (31) 10.20 H = 0.4 sec 1.35 0.4 2.45 0.2 0.4 0.2 P = 1.1 sec R=? Think about what to do Put hand on mouse Point to text field Click Move hand to keyboard Enter temperature (31) 4.00 78 Friday, 17 January 14
- 79. Which is more efficient? ADDRESS Enter your Post Code BS1 4ND OK ADDRESS Type your address 22 Queen Square Br| 22 Queen Square, Bristol, BS1 4ND 79 Friday, 17 January 14
- 80. ADDRESS Enter your Post Code BS1 4ND OK 22 Queen Sq Choose an address 20 Queen Sq Bristol, BS1 4ND Bristol 21 Queen Sq Bristol, BS1 4ND 22 Queen Sq Bristol, BS1 4ND BS1 4ND 23 Queen Sq Bristol, BS1 4ND 80 Friday, 17 January 14
- 81. ADDRESS 22 Queen Square Br| BS1 4ND Sq, Bristol, 22 Queen Sq, Bristol, BS1 4ND 81 Friday, 17 January 14
- 82. M = 1.35 sec K = 0.2 sec H = 0.4 sec P = 1.1 sec R=? Rules (simplified) Walk through the interface step by step. List the Mental Preparation (M), Keying (K), Pointing (P), Homing(H) and Response times (R). Place Ms in front of all Ks and Ps Delete Ms between Keying characters in a single unit (like a word or a sentence) But keep the first M (thinking what to type). Delete Ms that come between Pointing and Keying (so PMK becomes PK) 82 Friday, 17 January 14
- 83. ADDRESS Enter your Post Code BS1 4ND OK 22 Queen Sq Choose an address 20 Queen Sq Bristol, BS1 4ND Bristol 21 Queen Sq Bristol, BS1 4ND 22 Queen Sq Bristol, BS1 4ND BS1 4ND 23 Queen Sq Bristol, BS1 4ND M Figure out what to do H Put hand on mouse P Move the mouse into position K Click into the text field H Put hand on keyboard MKKKKKKK Remember and Enter Post Code M Figure out what to do H Put hand on mouse P Move the mouse into position and click OK R Wait for the system to refresh (1.0 seconds) M Figure out what to do P Move the mouse into position K Click the drop down list M Figure out what to do P Move the mouse into position K Click on the correct item R Wait for the system to refresh (0. 5 seconds) M Check the address is correct TOTAL = 17.0 seconds 6 points where you figure out what to do (M) 83 Friday, 17 January 14
- 84. ADDRESS 22 Queen Square Br| BS1 4ND Sq, Bristol, 22 Queen Sq, Bristol, BS1 4ND M Figure out what to do H Put hand on mouse P Move the mouse into position K Click into the text field H Put hands on keyboard MKKKKKKKKKKKKKKKKKK Enter address M Figure out what to do H Put hand on mouse P Move the pointer into position K Click on the address M Check the address is correct TOTAL = 12.8 seconds 4 points where you figure out what to do (M) 84 Friday, 17 January 14
- 85. GOMS KLM Mentally preparing Keying Homing Pointing Waiting for a response M = 1.35 sec K = 0.2 sec H = 0.4 sec P = 1.1 sec R=? Icons: The Noun Project and Camila Bertoco Friday, 17 January 14 85
- 86. default numbers & punctuation url number pad (for pins) 86 Friday, 17 January 14
- 87. 87 Friday, 17 January 14
- 88. Rules for ‘Efficiency’ Minimise thinking, effort (clicks, movement) No one likes home pages and start screens Remember users’ preferences and behavior Eliminate sources of error Minimise response time and device bulk the hidden UX differentiators Don’t make experienced users act like novices 88 Friday, 17 January 14
- 89. Your turn 89 Friday, 17 January 14
- 90. Simplify this! 90 Friday, 17 January 14
- 91. 92 Friday, 17 January 14
- 92. 93 Friday, 17 January 14
- 94. 95 Friday, 17 January 14
- 95. Perfection is achieved not when there is nothing more to add but when there is nothing more to take away Antoine de Saint Exupery 96 Friday, 17 January 14
- 96. Reduce, thoughtfully John Maeda 97 Friday, 17 January 14
- 97. 98 Friday, 17 January 14
- 98. 99 Friday, 17 January 14
- 99. 100 Friday, 17 January 14
- 100. Expert Mainstreamer Focus on details focus on goals Precise control Ease of control Perfection Good enough Principles Examples, stories Deferred gratification I want it now! invest time in learning What does RFTM mean? 101 Friday, 17 January 14
- 101. 102 Friday, 17 January 14
- 102. Rules for ‘Remove’ Features that add steps for unneeded fine control Multiple ways of doing the same thing Features that are responsible for a lot of errors Unnecessary options and preferences Visual clutter Details that distract 103 Friday, 17 January 14
- 104. 105 Friday, 17 January 14
- 105. Ready? 106 Friday, 17 January 14
- 106. 3 9 7 2 6 4 8 1 5 107 Friday, 17 January 14
- 107. ? 108 Friday, 17 January 14
- 108. Ready? 109 Friday, 17 January 14
- 109. 123456789 110 Friday, 17 January 14
- 110. ? 111 Friday, 17 January 14
- 111. 112 Friday, 17 January 14
- 112. 113 Friday, 17 January 14
- 113. 114 Friday, 17 January 14
- 114. Projects Photos Garden Tax Travel School Credit Music Video Boat Bike Car 115 Friday, 17 January 14
- 116. Rules for ‘Organise’ Follow patterns that the user knows Clearly frame your terms of reference Simple, consistent groupings Highlight the single most important thing Don’t force the user to learn codes 117 Friday, 17 January 14
- 117. #3 Hide 118 Friday, 17 January 14
- 118. 119 Friday, 17 January 14
- 119. 120 Friday, 17 January 14
- 120. 121 Friday, 17 January 14
- 121. 122 Friday, 17 January 14
- 122. 123 Friday, 17 January 14
- 123. Rules for ‘Hide’ Organise around patterns of use, not frequency Look for behaviours that signal patterns of use Let users go from general to specific Ensure mainstreamer tasks are visible and dominant Trust expert users to find expert features 124 Friday, 17 January 14
- 125. 126 Friday, 17 January 14
- 126. My Travel Plan STRATFORD-UPON-AVON OXFORD LONDON BATH 127 Friday, 17 January 14
- 127. My Travel Plan STRATFORD-UPON-AVON OXFORD LONDON BATH The Roman Baths Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Mon-Fri 0900-1830 (includes Bank Holidays) Sat-Sun 0900-1730 Christmas: Closed £10 Adults, £5 Children / Student / Over 65 Allow 1 hour minimum Add this 128 Friday, 17 January 14
- 128. My Travel Plan LOCATION ACTIVITY TIME Bath Excelsior Hotel N/A Bath The Roman Baths 0930-1030 Bath Train to Oxford 1042-1153 Oxford The King’s Head 1230-1400 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Oxford Punting 1415-1515 Mon-Fri 0900-1830 (includes Bank Holidays) Sat-Sun 0900-1730 Christmas: Closed Oxford Ashmolean Museum 1530-1700 Oxford Train to London 1722-1835 STRATFORD-UPON-AVON OXFORD LONDON BATH The Roman Baths £10 Adults, £5 Children / Student / Over 65 Allow 1 hour minimum Add this 129 Friday, 17 January 14
- 129. My Travel Plan LOCATION ACTIVITY TIME Bath Excelsior Hotel N/A Bath The Roman Baths 0930-1030 Bath Train to Oxford 1042-1153 Oxford The King’s Head 1230-1400 Oxford Punting 1415-1515 Oxford Ashmolean Museum 1530-1700 Oxford Train to London 1722-1835 STRATFORD-UPON-AVON OXFORD LONDON BATH 130 Friday, 17 January 14
- 130. No plan survives contact with the enemy Helmuth von Moltke 131 Friday, 17 January 14
- 132. Tuesday Kid’s things Travel discounts 133 Friday, 17 January 14
- 133. So, in order: 1. Displace 2. Remove 3. Organise 4. Hide 134 Friday, 17 January 14
- 134. Your turn! 135 Friday, 17 January 14
- 135. BONUS! 136 Friday, 17 January 14
- 136. 137 Friday, 17 January 14
- 141. Always design a thing by considering it in its next larger context – a chair in a room, a house in an environment, an environment in a city plan Eliel Saarinen cxpartners Friday, 17 January 14 142
- 142. 143 Friday, 17 January 14
- 143. Hi. Are you awake? I am now... 144 Friday, 17 January 14
- 144. I want my phone to contextually decide when to notify me. When I’m asleep (it’s dark, phone stationary, quiet) then it won’t buzz. But if it’s important then it should still alert me. A real person told me this 145 Friday, 17 January 14
- 145. Here is exactly what you need right now. OK 146 Friday, 17 January 14
- 146. out of context @gilescolborne cxpartners Friday, 17 January 14 147
- 148. 149 Friday, 17 January 14
- 149. 150 Friday, 17 January 14
- 150. 151 Friday, 17 January 14
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- 152. 153 Friday, 17 January 14
- 153. 154 Friday, 17 January 14
- 154. After Black & Yacoob, 1995 155 Friday, 17 January 14
- 155. 156 Friday, 17 January 14
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- 159. 160 Friday, 17 January 14
- 160. I want my phone to contextually decide when to notify me. When I’m asleep (it’s dark, phone stationary, quiet) then it won’t buzz. But if it’s important then it should still alert me. A real person told me this 161 Friday, 17 January 14
- 161. 162 Friday, 17 January 14
- 162. 163 Friday, 17 January 14
- 163. 164 Friday, 17 January 14
- 164. 165 Friday, 17 January 14
- 165. cxpartners Friday, 17 January 14 166
- 166. What’s this playing? 167 Friday, 17 January 14
- 167. 168 Friday, 17 January 14
- 168. 169 Friday, 17 January 14
- 169. What’s this playing? 170 Friday, 17 January 14
- 170. 171 Friday, 17 January 14
- 171. http://www.youtube.com/watch?v=d0Z1QGpTZSo cxpartners Friday, 17 January 14 172
- 172. Time flies like an arrow. Fruit flies like a banana. 173 Friday, 17 January 14
- 173. What’s this playing? What was that? A bit of you know what. 174 Friday, 17 January 14
- 174. What’s this playing? 175 Friday, 17 January 14
- 175. What’s this playing? This? 176 Friday, 17 January 14
- 176. What’s this playing? This? On the iPod. This 177 Friday, 17 January 14
- 177. What’s this playing? This? On the iPod. It’s Del the Funky Homosapian. This 178 Friday, 17 January 14
- 178. 179 Friday, 17 January 14
- 179. 180 Friday, 17 January 14
- 180. Time Pressure / Error / Shared Knowledge What’s this playing? This? On the iPod. It’s Del the Funky Homosapian. This 181 Friday, 17 January 14
- 181. What’s this playing? This? 182 Friday, 17 January 14
- 182. 183 Friday, 17 January 14
- 183. 184 Friday, 17 January 14
- 184. 185 Friday, 17 January 14
- 185. I want my phone to contextually decide when to notify me. When I’m asleep (it’s dark, phone stationary, quiet) then it won’t buzz. But if it’s important then it should still alert me. A real user told me this 186 Friday, 17 January 14
- 186. Call: Susan Hunter mobile 187 Friday, 17 January 14
- 187. Call: Susan Hunter mobile Her phone says: Do not disturb ends 14:00 Cancel Proceed 188 Friday, 17 January 14
- 188. Call: Susan Hunter mobile Her phone says: Do not disturb ends 14:00 Cancel Proceed 189 Friday, 17 January 14
- 189. Are you busy? No. In that case... 190 Friday, 17 January 14
- 190. 191 Friday, 17 January 14
- 191. Time Location Environment Social Device Activity Individual http://thenounproject.com/noun/iphone/#icon-No414 Friday, 17 January 14 http://thenounproject.com/noun/computer/#icon-No115 192
- 192. Time Location Environment Social Device Activity Individual http://www.flickr.com/photos/yourdon/4064143718/ 193 Friday, 17 January 14
- 193. 11:37 New York Subway Alone Blackberry Email Sarah http://www.flickr.com/photos/yourdon/4064143718/ 194 Friday, 17 January 14
- 194. Paul Dourish 195 Friday, 17 January 14
- 195. Context can be expressed as data Context is stable Context can be delineated Activities happen within a context 196 Friday, 17 January 14
- 196. Context is a relational property Context changes dynamically Context is particular Context arises from activity 197 Friday, 17 January 14
- 197. CONTEXT 198 Friday, 17 January 14
- 199. Wait, what was all that? If you must measure context – use multiple sources Repair and negotiate – never assume you’re right Use least collaborative effort – time, error, shared knowledge Keep track of what this is – remember across interactions Allow users to negotiate context between themselves, too Use pre-sequences to set up interactions Extra information should enrich context – don’t distract What really matters is relevance – focus on that 200 Friday, 17 January 14
- 200. Ever had a problem selling simplicity to your team? 201 Friday, 17 January 14
- 201. Ever have success selling simplicity to your team? 202 Friday, 17 January 14
- 202. BUY! 203 Friday, 17 January 14
- 203. A 7 B 24 204 Friday, 17 January 14
- 204. 205 Friday, 17 January 14
- 205. No matter how cool your user interface… ...it would be better if there were less of it Alan Cooper 206 Friday, 17 January 14
- 206. See it at Amazon US See it at Amazon UK 207 Friday, 17 January 14
- 207. Advanced simplicity workbook @gilescolborne 208 Friday, 17 January 14
- 208. GOMS KLM Mentally preparing Keying (average typist) Homing Pointing Waiting for a response M = 1.35 sec K = 0.2 sec H = 0.4 sec P = 1.1 sec R=? Icons: The Noun Project and Camila Bertoco Friday, 17 January 14 209
- 209. Rules (simplified) Walk through the interface step by step. List the Mental Preparation (M), Keying (K), Pointing (P), Homing(H) and Response times (R). Place Ms in front of all Ks and Ps Delete Ms between Keying characters in a single unit (like a word or a sentence) But keep the first M (thinking what to type). Delete Ms that come between Pointing and Keying (so PMK becomes PK) 210 Friday, 17 January 14
- 210. Example 1: Post Code lookup 1. Click on the field and enter a Post Code. 3. Choose the right address Friday, 17 January 14 2. Click on OK and get a drop down menu. R=1.0s 4. Check the result. R=0.5s 211
- 211. Example 2: Autocomplete 1. Click on the field and start typing. 3. Click on the address. Friday, 17 January 14 2. After about 18 characters (typically) only one suggestion remains. 4. Check the result. 212
- 212. On/Off Quick OSD (On-Screen Display menu) FL Select (change the display on DVD player) Open/Close (Eject DVD) Advanced Disc Review (Review playlist) AV Enhancer (Adjust audio and video) Repeat (Repeat play) Multi Re-Master (Improve audio quality) Numeric Keypad Depth Enhancer (Reduce picture ‘noise’) Manual Skip (Skip 30 seconds forward) Quick Replay (Skip back a few seconds) Cancel Skip Forward Skip Back Slow Forward Slow Back Stop Pause Play Direct Navigator/Top Menu (Main menu) Play List/Menu (Show a disk menu or play list) Functions (Change on screen menu) Return (Return to previous menu) Up Arrow Down Arrow Left Arrow Right Arrow Enter Subtitle Audio (Change soundtracks) Angle/Page (Change angle/advance still pictures) Setup (Quick setup menu) Play Mode (All/group/random play) Play Speed (Changes play speed) Zoom Group (Selects groups of items to play) 213 Friday, 17 January 14
- 213. Design challenge Feel my pain Every conference call I have starts with people turning up late, losing the connection or having software problems. Help me: fix Skype. Things to consider Think about what makes a meeting work offline. How would those things happen online? What are the key phases in a meeting - from planning to conclusion? How do you make meetings visual? Letting people share documents or see ideas? How do you keep all that simple? What causes the complexity? 214 Friday, 17 January 14
- 214. Design challenge Feel my pain I’ve got a Microwave oven that will also grill or bake. But I’ve no idea how to use it. Normally I just click the ‘on’ switch repeatedly to add 30 seconds to the total. And that switch has worn out! Things to consider Lots of food packets have microwave instructions - could you make this oven work with them? How do I know whether I’m microwaving, grilling or cooking? What’s the real objective here? What do I really want from this product? 215 Friday, 17 January 14
- 215. Design challenge Feel my pain I’m tired of going to the basement to manually turn the heating on and off. Make me a central heating controller I can understand. Things to consider This is a thermostat for a British house – so there’s no air conditioning. The hot water tank and central heating can be programmed independently. It can be cold during the summer and warm in the winter. What use can you make of the patterns that are already in my head? Buttons, displays, wireless connections, software… all cost money. This is a cheap device. 216 Friday, 17 January 14