Simplifying Facebook Commerce
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Oriflame achieved 20,000 application installations in six months by focusing on customer-centric planning for Facebook commerce. This approach leverages social interactions to drive e-commerce traffic and increase sales through enhanced user engagement and word-of-mouth recommendations. The document outlines the opportunities and strategies for integrating commerce within the social media platform, emphasizing the importance of understanding customer needs.
Simplifying Facebook Commerce
- 1. SIMPLIFYING FACEBOOK COMMERCE HOW ORIFLAME ACHIEVED 20,000 APPLICATION INSTALLATIONS IN ONLY 6 MONTHS
- 2. Putting the customer at the heart of planning and the tools and techniques that enable F-Commerce
- 3. AGENDA WHO AM I? ORIFLAME WHY FACEBOOK COMMERCE? CUSTOMER CENTRIC PLANNING MEASUREMENT THINGS I HAVEN’T COVERED
- 4. GLOBAL MUSCLE – LOCAL BRAINS Global $100 M 1500 EMPLOYEES 18 OFFICES 8 COUNTRIES
- 5. ORIFLAME
- 6. ORIFLAME €1,316M FOUNDED 1967 60 COUNTRIES UK SINCE 1970 3M CONSULTANTS
- 7. ORIFLAME BEAUTY STORE HTTP://APPS.FACEBOOK.COM/ORIFLAMESTORE CONCEPT TO DELIVERY REGISTERED CONSULTANT STORES DIRECT SALES TO NETWORK CUSTOMER NEED PILOT LAUNCH
- 9. Facebook Commerce is eCommerce with opportunities magnified by social leverage
- 10. FACEBOOK ACTIVE USER TIMELINE
- 11. WEB BRANDS BILLIONS OF USER MINUTES (U.S.)
- 12. 30 MILLION ACTIVE USERS IN THE UK SOURCE: WWW.SOCIALBAKERS.COM
- 13. $34 BILLION SOURCE: WWW.SOCIALCOMMERCETODAY.COM
- 14. 20 MILLION APP INSTALLATIONS PER DAY 350 MILLION MOBILE USERS 130 FRIENDS SOURCE: FACEBOOK
- 15. SOURCE: ME
- 16. 117% ADDITIONAL AMOUNT A FAN WILL SPEND “LIKE” 51% INCREASED CHANCE OF PURCHASE 30%-200% COMPANY REGISTRATION INCREASE SOURCE: ECONSULTANCY, SOCIALCOMMERCETODAY
- 19. LOCATION WHERE CUSTOMERS SPEND A LOT OF TIME
- 21. INCREASES PROBABILITY OF “WORD OF MOUTH” SALES
- 25. Implementing services which make sense in a social platform setting
- 26. STORE THE ONLY OPTION? R&D CUSTOMER SERVICE MARKETING
- 29. COMPONENTS STORES OPEN GRAPH DEALS LIKE CREDITS OPEN GRAPH API CHECK IN ADVERTISING LOGIN MARKETING
- 30. MEASUREMENT
- 34. THINGS I HAVEN’T COVERED
- 35. BUT YOU STILL NEED TO CONSIDER… PRODUCT SELECTION HOSTING PAYMENT F8 (HTTP://WWW.FACEBOOK.COM/F8)
- 36. QUESTIONS
- 37. VISIT FACEBOOK.COM/VALTECHUK JONATHAN.COOK@VALTECH.CO.UK EXHIBITING AT STAND 201