Sip digital certification couse ppt
0 likes122 views
This document discusses digital marketing fundamentals. It begins with an introduction to Google and defines digital marketing. The main types of digital marketing are then described as pull marketing, where users seek out content, and push marketing, where marketers distribute messages. Several key digital marketing channels are also outlined, including SEO, social media, SEM, email marketing and mobile marketing. The advantages of digital marketing are noted as reach, measurement, interactivity and lower costs. Real-life examples of successful digital marketing by companies like Uber and Airbnb are provided.
Sip digital certification couse ppt
- 1. Presented By - ARHAM BOTHRA MBA 3rd SEMESTER 1 Enrolment No. RNBGU201600066 Roll No. 1911421002 SUMMER INTERNSHIP PROJECT
- 2. ‘ A STUDY OF FUNDAMENTALS OF DIGITAL MARKETING ’
- 3. INTRODUCTION TO THE COMPANY Google was founded in September 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California. They incorporated Google as a California privately held company on September 4, 1998 Google, LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the Big Four technology companies in the U.S. information technology industry, alongside Amazon, Apple, and Microsoft.
- 4. DIGITAL MARKETING Digital Marketing (also Online Marketing, Internet Marketing or Web Marketing) is a collective name for marketing activity carried out online, as opposed to traditional marketing through print media, live promotions, tv and radio advertisement. Digital marketing can be defined as the process of promoting of brands using digital distribution channels comprising internet, mobile and other interactive channels. The basic advantage in this form of advertising lies in its low-cost model. The rapid growth of Digital Marketing Industry is a direct consequence of the global phenomenon that is the Internet, and effectiveness of Digital Marketing channels in generating revenue and awareness.
- 5. TYPES OF DIGITAL MARKETING Digital marketing can be defined as the process of promoting of brands using digital distribution channels comprising internet, mobile and other interactive channels. The basic advantage in this form of advertising lies in its low-cost model. Digital Marketing can be classified into Pull and Push marketing. Pull digital marketing technologies involve the user having to seek out and directly grab (or pull) the content via web searches. Web site/blogs and streaming media (audio and video) are good examples of this. In each of these examples, users have a specific link (URL) to view the content. Push digital marketing technologies involve both the marketer (creator of the message) as well as the recipients (the user). Email, SMS,RSS are examples of push digital marketing. In each of these examples, the marketer has to send (push) the messages to the users (subscribers) in order for the message to be received. Pull Push
- 6. DIGITAL MARKETING CHANNELS SEO (Search Engine Optimization) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. SEO OR ORGANIC
- 7. DIGITAL MARKETING CHANNELS Social bookmarking A social bookmark is a link that people post to social websites for others to see because they find it interesting, valuable or cool. In a way, social bookmarks are just like the bookmarks you already have on your private computer. The idea behind social bookmarking is simple: post links on popular social bookmarking websites to increase your own traffic and gain an ongoing stream of new readers and customers.
- 8. DIGITAL MARKETING CHANNELS SEM (Search Engine Marketing) Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. There are categories of methods and metrics used to optimize websites through search engine marketing. Keyword research and analysis Website saturation and popularity Pay per click (ppc) SEM/ PAID ADS
- 9. DIGITAL MARKETING CHANNELS Facebook Marketing Facebook is the world's most popular social network for both businesses and individuals. With over one billion users, your friends and fans are likely already using the platform and you should be too. In fact, people are 51% more likely to make a purchase after "liking" a brand on Facebook. Face book marketing requires a good intellects and unique thinking to make the campaign effective. Twitter marketing (A game of 140 characters) Twitter’s flexible, real-time platform allows you to get creative and drive results at the same time. Whether you’re looking to drive sales, increase brand awareness or launch a product. Twitter marketing is not much popular than face book but still it has an impact on audience
- 10. DIGITAL MARKETING CHANNELS Pinterest It is a visual discovery social network. It is a way of sharing images of anything, from fashion to pets to pot plants. You can create your own online pin boards to suits any theme and share it with likeminded people. Instagram Instagram, the new revolutionary photo-sharing program, making it easier than ever to share your best pictures with the world. Instagram goal is to help companies to reach their respective audiences through captivating imagery in a rich, visual environment. Moreover, Instagram provides a platform where user and company can communicate publicly and directly, making itself an ideal platform for companies to connect with their current and potential customers.
- 11. DIGITAL MARKETING CHANNELS MMT (Mobile Marketing) Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can plague customers with time and location sensitive, personalized information that promotes goods, services and ideas. EMT (Email Marketing) Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
- 12. ADVANTAGES OF DIGITAL MARKETING Digital Advertising is increasingly an inherent budgetary component of many organizations today. Organizations of all sizes use the medium to promote their products and services. So well, why do so many organizations use the medium? Simply put, it is due to the numerous advantages that online advertising offers. Reach Measurem ent Interactive and Engageme nt Time Cost Cost –Per- Action (CPA)
- 13. NEED FOR DIGITAL MARKETING Digital marketing helps businesses stay a step ahead of their competition. Digital marketing delivers analytics. Digital marketing builds brand recognition. Digital marketing allows businesses to monitor their brand. Digital marketing can help brands develop trust with their audience. Digital marketing provides businesses with additional sales channels. Digital marketing can educate customers.
- 14. SCOPE OF DIGITAL MARKETING • Digital marketing has exploded over the past few years, with 88 percent of companies using social media as a primary advertising tactic. They are taking the leap into this brave new world through either business-to-business (B2B) or business-to-consumer (B2C) digital marketing: B2B Digital Marketing in 2020 and Beyond B2C Social Media Influencers
- 15. DIGITAL MARKETING IMPACT ON REVENUE GENERATION Digital marketing is a new trend in marketing, unlike traditional marketing most of companies not use their own marketing channels for digital marketing mostly it can be outsourced to third parties like digital marketing agencies. As they generating revenue using digital marketing it has great impact on revenue model of these companies. Spending’s of various companies on digital marketing is a revenue for digital marketing agencies.
- 16. REAL LIFE EXAMPLES UBER started in 2009. Until then, taxis are costly. UBER came up with a concept of booking a car in few clicks from app (android & IOS mostly) and charge is pretty less. They offered incentives for drivers and coupon codes for customers for free rides. More drivers registered under UBER in no time and many people signed up. A simple concept of earning free rides by referring friends and family has impacted the market. UBER mania spread to all countries and nowadays UBER is a must have app in the smartphones Airbnb Necessity is the mother of invention. This proverb is justified with the story of Airbnb. The creators of Airbnb got this great idea when they were unable to pay huge rents. They thought of creating a platform where travelers and hosts meet online. QUORA THE WIRECUTTER JET BLUE
- 17. OBSERVATION FROM THESE EXAMPLES Success not only comes with digital marketing but with idea of projecting the business into public. A business idea should be based on reducing or eliminating a specific problem. Promoting your business becomes so easy when people accept your idea and buys the product. In general, people show interest more in products shared by their friends and relatives. With social media apps like Facebook and Whatsapp, instant sharing is done. Hit or flop of a business completely depends on the purpose and way of marketing done.
- 18. CONCLUSION Digital marketing is not only concerned with placing ads in portals, it consists of integrated services and integrated channels. In this digital era marketer is not the custodian for a brand, people who are connected across the digital platforms are the custodians. Brands want to build their presence over digital platform, because customers have high affinity towards digital media than other media’s Digital media is the best platform to convert a product to a brand. Because it is more cost effective. Digital platforms help to increase the impact of brand recall in target groups. Using digital marketing, you can reach an enormous audience in a way that is both cost effective and measurable. You can save money and reach more customers for less money than traditional marketing methods. Get to know your audience and allow them to know you personally which can help to create brand loyalty.
- 19. REFERENCES https://learndigital.withgoogle.com/digitalunlocked/course/digitalmarketing https://grow.google/intl/ALL_sg/result/digital-marketing/ https://neilpatel.com/what-is-digital-marketing/ https://www.lyfemarketing.com/blog/digital-marketing-basics/ https://www.bluecorona.com/blog/digital-marketing-101/ https://www.contentgarden.org/digital-marketing-fundamentals/ https://www.academia.edu/41336046/Fundamentals_Of_Digital_Marketing_