SIP Presentation Satyam
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The document discusses e-marketing strategies for Outlook Magazine. It provides an overview of the print media industry and Outlook group. As an intern, the author's key responsibilities were increasing magazine subscriptions through email marketing and phone calls. Research was conducted through surveys to understand reader preferences and the impact of promotions. Findings showed readers were comfortable with digital formats and social media. Suggestions included improving the mobile app, strengthening customer relationships, and introducing new magazine types.
SIP Presentation Satyam
- 1. E-Marketing of print media services refrence to Outlook Magazine Presented By:- Satyam Sharma PGDM 2014-16
- 2. Introduction Topic : “E-Marketing of print media services reference to Outlook Magazine” Purpose: • To identify the effect of Sales promotion schemes on Outlook • To analyze competitors schemes and offers.
- 3. Overview of Industry • Establishment of print media- 1780 • Types of print media A.Newspapers B.Magazines C.Books • Growth of Print media
- 4. Print Media • Current size: INR 310 BN • CAGR :10 %
- 5. Overview of Group & Co. Founded by Lt. Vinod Mehta Mr. Rajan Raheja is the owner of OUTLOOK group Date of Establishment: October 1995 Headquarter : New Delhi Branches: Mumbai, Kolkata, Chennai, Bangalore and Hyderabad
- 6. Headed by (Editor-in-chief): Vinod Mehta (1995-2012) Mr. Krishna Prasad (2012-Present) 1.5 Million Readers One of India’s top selling Magazine Sells More than 11.2 Million copies over a year. Product: Different type of magazine and traveler guides Vision: To be a premium global conglomerate with a clear focus on the business. Mission: Achieve customer delight by offering quality products and services.
- 7. Job Description Designation: Marketing Intern Reporting Manager: Ajay Kumar Location: Safdarjung Enclave, New Delhi,IN Timing: 10 A.M to 6 P.M Key Responsibilities: Job assigned to me was to get more and more Outlook magazines subscription from potential customers and also existing subscribers through e-mail marketing and telephonic conversation. To promote online special offers as well as sale of magazine to the existing customer by tele-calling and email marketing
- 9. Job Process
- 10. Research Objective • To identify the most preferable magazine • To identify the sales promotion tool which help in increase of sale • To analyse the purchase frequency based on demographic factors. • To analyse the effect of reading duration of consumers on purchase frequency • To know about the brand awareness of Outlook on Digital Platform
- 11. Research Design Sources: Primary Data ( Questionnaire, Personal Interview) Secondary Data (Measuring the metrics, especially bounce rate) Location: Pan India Sample Size: 100 I have taken help from the subscribers to know about their views on the magazine, its service and most importantly, if the Digital Platform helpful to them or not?
- 12. Respondent’s List Age No. Gender No. Education No. Occupation No. Monthly Income No. 18-30 10 Male 63 Graduate 2 Student 22 Less than 50,000 6 31-40 22 Female 47 Post- Graduate 50 Private Sector Employee 31 50,000 – 1 Lakh 30 41-50 25 Pursuing PG 20 Public Sector Employee 24 1 L – 2L 32 51-60 23 PhD 20 Self Employed 13 2L – 3L 20 61- Above 20 Pursuing PhD 8 Others 10 More than 3 Lakh 12
- 13. Findings Most of the customers are very much comfortable with the digitalized format of Outlook. Subscribers or even nonsubscribers are following the magazine in these different social sites and even installed the Outlook app. Subscribers are very much comfortable with the online mode of payment. Various reasons why people are navigating away from the site. Came to know about some major issues while interviewing some of the existing subscribers.
- 14. Suggestions Most of the subscribers of Outlook are comfortable with the digitalized forum which Outlook, so Outlook should make it more and more transparent and interesting for their customers. Outlook should work more on its mobile app and make it user friendly as now-a-days people prefer to read on their smart phones. Outlook should to satisfy their customers while they delivering their promises to clients so ensure about reality. Company should be emphasis on more effective advertisement.
- 15. Company should appoint some executives to make strong relationship with customer. Sales executives should to concerns about Brand Image. Outlook should to reintroduce new magazines on Fashion, Sport, Education etc. These strategies can be definitely helpful in improving subscription sales as well as market share which can make Outlook magazine more competitive and will make a considerable contribution in Outlook’s journey to become a future leader in the Indian News magazine Industry.
- 16. Conclusions • Consumer preference and shifts. • Promotional activities as a unique way. • Sales promotion techniques and consumer satisfaction • Outlook Weekly and Outlook Business are most preferred magazine. • Increase of subscription and revenue.