SIP Report

BIJU
MANAGEMENT
MBA
Summer Internship 2017
Student Name
Sanjay Kumar Behera
Faculty Guide
Mr. Rajesh K. Sathpathy
1
IJU PATNAIK INSTITUTE OF
ANAGEMENT STUDIES
MBA 2016-18
Summer Internship 2017
Undertaken at
Student Name: BPUT Regd. No.
Sanjay Kumar Behera 1606258015
Faculty Guide: Corporate Guide
Mr. Rajesh K. Sathpathy Mr. Pradyumna Ray
NSTITUTE OF IT &
BPUT Regd. No.:
1606258015
Corporate Guide:
dyumna Ray

2
A Project Report Submitted to
BIJU PATNAIK UNIVERSITY OF TECHNOLOGY,
ODISHA
For The Partial Fulfilment of the Requirement Of The Degree Of MBA
2016-2018
“EVALUATION OF NUMERIC DISTRIBUTION OF NEROLAC PAINTS FOR A
GEOGRAPHICAL LOCATION OF JAGATSINGHPUR DISTRICT OF ODISHA.”
SUBMITTED BY:
Sanjay Kumar Behera
BPUT Regd No.: 1606258015
UNDER THE GUIDANCE OF
Mr. Rajesh K. Satpathy
Associate professor (Marketing)
Biju Patnaik Institute of Information Technology& Management Studies,
Bhubaneswar

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CERTIFICATE
Biju Patnaik Institute of IT & Management Studies (BIITM)
Plot No-F/4, Chandaka Industrial Estate, Opp. Infocity, Patia, Bhubaneswar- 751024, Odisha
This is to certify that Mr. SANJAY KUMAR BEHERA is a student of MBA Final year (3rd
Semester) of
Biju Patnaik Institute of IT & Management Studies, Bhubaneswar of Batch 2016-2018. He has
satisfactory completed the training on the topic “Evaluation of Numeric Distribution of Nerolac Paints
for a Geographical Location of Jagatsinghpur District of Odisha” as per the rules and guidelines of
Biju Patnaik University of Technology (BPUT), Rourkela (Odisha) in the academic session 2016-
2018.
(Signature) (Signature)
Faculty Guide Head of Department

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CERTIFICATE
Kansai Nerolac Paints Company Ltd.
C/o- M/s.Umang Associates (P) Ltd., Plot No. 204, Phase-II, New Industrial Estate, Jagatpur, Cuttack- 754021,
Odisha, India
This is certify that summer project report titled “Evaluation of Numeric Distribution of Nerolac Paints
for a Geographical Location of Jagatsinghpur District of Odisha” has been accomplished by
SANJAY KUMAR BEHERA under my guidance and supervision for award of the “Master of Business
Administration” from “Biju Patnaik Institute of IT & Management Studies.”
This work has not been submitted by him anywhere else for the award of any Degree or Diploma. All
source of information and help have been duly mentioned and acknowledge.
Mr. PRADYUMNA RAY
(Area Sales Manager)

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ACKNOWLEDGEMENT
Preparing a project of this nature is an arduous task and I was fortunate enough to get support from a large
number of people to whom I shall always remain grateful.
I would like to record my gratitude to Kansai Nerolac Paints Company Ltd. for allowing me to
undertake this project.
I take this opportunity to thank Mr. PRADYUMNA RAY (Area Sales Manager of Odisha East) for
providing an opportunity to work for Kansai Nerolac Paints Company Ltd.
I am also desirous of placing on record profound indebtedness to Mr. RAJESH KUMAR SATHPATHY
(Asst. Professor) of Biju Patnaik Institute of IT & Management Studies for his valuable advice, guidance,
precious time and the support the he offered.
I would be failing in my duty if I do not acknowledge the gratitude to the Principal of Biju Patnaik
Institute of IT & Management Studies, who motivated us a lot in carrying out this project.
Last but not the least, I would also like to thank all the respondent for giving us their precious time and
relevant information and experience, as and when required without which this project would not have
been possible.
SANJAY KUMAR BEHERA
DATE:

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DECLARATION
I do here by declare that the project report with the title on “Evaluation of Numeric Distribution of
Nerolac Paints for a Geographical Location of Jagatsinghpur District of Odisha” being submitted to
Biju Patnaik Institute of IT & Management Studies (BIITM) in the partial fulfillment of the
requirements for the award of MBA is an original piece of research work carried out by me. I have
designed the research, collected the data, analyzed the results, interpreted the findings and observations
and prepared the report. I further declared that this report has not been published/awarded elsewhere, nor
has it been submitted in full or part for any other degree or MBA.
SANJAY KUMAR BEHERA
BPUT Regd. No.: 1606258015

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CONTENT
SL.NO CONTENT PAGE
1 Chapter 1- Overview 1-14
2 Chapter 2- About The Company &
About The Topic
16-18
3 Chapter 3- Research Methodology 20-21
4 Chapter 4- Data Analysis & Findings 23-35
5 Chapter 5- Recommendation 37
6 Chapter 6- Conclusion 39
7 Chapter 7- Limitation & Scope of
The Study
41
8 Chapter 8 – Bibliography &
Annexure
43-46

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EXECUTIVE SUMMARY
The purpose of this project titled “Evaluation on Numeric Distribution of Nerolac Paints for a
Geographical Location of Jagatsinghpur District of Odisha”. The part of this study includes
interviewing existing Dealer & taking some of their personal details like Address, Phone No., and Visiting
Card and also necessary information like Sales figures of the holding Dealership.
These Data which has been collected through Questionnaire & Interview has helped in deriving many
conclusions regarding the Market Share of each Paint companies and also it helped to find out the Major
Brand of Paint Company, its performance and dealers test and preferences.
It also helped to find out that which company product has in best quality and which companies provides
best quality of services as per the Dealers point of view.
A survey of this topic may shows and helps to know about the different brand of the paint industries, its
product, and dealers think about the all products like interior, exterior enamels and wood coating.
My survey reports are helpful for Nerolac Paint Company in Jagatsinghpur Region for removing the
weakness for becoming the major brand as whole.
Nerolac Paints can remove weakness with the improving service quality, improving the supply system,
and with different promotional practices.
Nerolac has a average distribution network. Promotion and sales of Nerolac Paints mostly increase during
festive seasons. On the basis of survey the major section of the revenue of Nerolac Paints comes from
Exterior Paints. Nerolac is engaging them in dealer satisfaction program by offering many lucrative
schemes to them. These schemes will definitely serve the company to achieve its goal.
I faced a lot of problem during my research work mostly at the time when I collect the data for completion
of my research work.
There was some respondent who don’t want to response but still some respondent response was quite
positive.
So that’s why I mentioned those data which is properly responded by the respondent. So it was very
difficult for me to remove those data.

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OBJECTIVES
 To know the dealers view about the major paint companies.
 To know the major paint company in Jagatsinghpur District.
 To know about the service quality provide by the paint companies for dealers.
 To know the dealers satisfactions about the paint companies.
 To know the product quality provided by the companies.
 To know about the factor affected the sale of the companies.
 To know the total number of stock kept by each dealer.
 To know the total number of sales by each dealer on different brands.

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1.1 Brief Description
The Indian paint industry is over 100 years old. Its beginning can be traced back to the setting up of a
factory by Shalimar Paints in Calcutta (now Kolkata) in 1902. Until World War II, the industry consisted
of small producers and two foreign companies. After the war, the imports stopped, which led to the setting
up of manufacturing facilities by local entrepreneurs. Still, the foreign companies continued to dominate
the market. Initially British paint companies such as Goodlass Walls (now Goodlass Nerolac), ICI, British
Paints (now Berger Paints), Jenson & Nicholson and Blundell & Eomite dominated the market.
There are now twelve players in the organized sector of India's paint and coatings market and over 2,000
in the unorganized sector. In 2003-04, the organized sector held 70% share of the approximately $1.5
billion (Rs 6,800 crore) industry, while the balance was made up of the unorganized units.
The major players are Asian Paints, Goodlass Nerolac, Berger, ICI and Shalimar. Recently, world leaders
like Akzo Nobel, PPG, DuPont and BASF have set up base in India with product ranges such as auto
refinishes, powder coatings and industrial coatings. Kansai Paints of Japan, which entered into
collaboration with Goodlass Nerolac in 1984, is now the holding company for Goodlass Nerolac with
64.52%equity holding. PPG has a joint venture with Asian Paints to manufacture industrial coatings.
Jenson & Nicholson and Snowcem India are no longer active players because of dwindling sales in recent
years.
In the 1990s, helped by a growing economy, the Indian paint industry recorded a healthy growth of 12-
13% annually. This was mainly due to a drastic reduction in excise from a staggering 40% to 16%.
However, the growth was restricted in 2002-03 to single digits. There was a revival in 2003-04 with a
robust growth of 13%.
The Indian paint industry has two main market segments-industrial and decorative paints. While industrial
paints are used for protection against corrosion and rust on steel structures, vehicles, white goods and
appliances, decorative paints are used in protecting valuable assets like buildings.
The Indian decorative business has a share of approximately 77% in total sales. In foreign countries 50-
70% of the business is from the industrial segment.
The trends are likely to shift in India too, but at a slower pace, in favor of industrial paints. The per capita
consumption of paint in India is 700 grams versus 19 kg in the U.S. and 2.7 kg and 5.8 kg in other
developing countries like China and Brazil. Because consumption relates to affordability, the low Indian
figure is not a surprise.
Within the decorative segment, the share of exterior paints is 21%, interior emulsions 11%, distempers
30%, solvent-based enamel paint 36% and wood finishes two percent.
The exterior category, particularly exterior emulsions, is the fastest growing segment at 20% for the last
three years.

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The industrial coatings segment includes high performance coatings with 30% market share, powder
coatings with ten percent, coil coatings with five percent, marine coatings five percent and automotive
coatings 50%.
While Asian Paints was a clear market leader with a turnover of approximately $420 million (Rs 1,943
crore) in 2003-04, Goodlass Nerolac was second with approximately $220 million (Rs 1,010 crore) during
the same period.
Goodlass Nerolac has moved one step further by launching its intranet-employee portal to capture
knowledge sitting in the minds/desktops of individuals to a common platform, which can be accessed by
all employees. It has also invested in advanced business plan performance measurement tools like
balanced score cards to track, review and align performance.
Most companies in the Indian paint industry are functioning on multi-division models with individual
functions controlled by business heads. Some manage their business through sub-committees. As in the
case of Goodlass Nerolac there are two levels of teams managing/guiding business.
While all the policy and major decisions are looked at by the management committee (MC), which
reviews operations on a monthly basis, there is a parallel team-business analyst team (BAT)-which
analyzes the businesses and discusses new initiatives, working as the think-tank for the company.
Recently CAT (Creative Analysis Team) has been created to work on new long-term initiatives.
Most companies have an identical range of products for the decorative paint market. In the industrial
segment, the range of products is more customized and guided by the technology support provided by the
collaborators. In the case of decorative products the technology has been mostly indigenously perfected
over the years and the products can be divided on the basis of interior and exterior application or in
categories like water-based and solvent-based. Moreover, most companies have been advertising their
products in the exterior emulsions category, which has expanded the market and triggered a shift from
cement paint.
While solvent-based enamels are still popular in India, outside India there is a clear shift visible from
solvent- to water-based glossy enamels. India will take some time before this change is accepted on
account of three hurdles currently faced including cost (water-based is expensive), low level of gloss in
water-based enamels and the psychological barrier that water-based coatings cannot be superior to
solvent-based coatings for protecting wood or metal surfaces.
Companies not working on operational efficiency business models have been losing. Asian Paints and
Goodlass Nerolac have been aggressively working on cutting costs/operating expenses. Berger has been
managing well with economical yet acceptable formulations and low operating costs.
The industry is not capital intensive and depreciation charges are not significant. Working capital
requirements are moderate. However, most companies in the lower rungs are unaware about the
realization of debtors. Added to this has been the problem related to collection of installments on color
dispensing machines, which are mostly purchased on lease.
The Indian paint and coatings industry is riding high on the growth in the Indian automobile industry, new
construction in the housing segment and improving infrastructure throughout the country. Thirty percent
of the paint business is comprised of new construction projects. GDP growth projections of six to 6.5% in

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the current year mean a growth of nine to ten percent in Indian paint business. The growth will be 12-13%
in the industrial segment and eight to nine percent for decorative paint. The Indian automobile industry
has been performing remarkably well and will benefit the market leader in the segment, Goodlass Nerolac.
As for the future, the industry has predicted a CAGR of eight to nine percent for the next five years
compared to last year's growth levels of 27.4% for cars and 8.9% for two wheelers. The Indian housing
industry is likely to do well in the current year as well, recording a growth rate of 35% last year. As a
result of the overall health of India's economy, it is safe to predict a nine to ten percent growth rate for the
Indian paint industry in the next five years.
Consumers can look forward to new product launches, some for application in special areas. Companies
will be increasing the value added services available to customers by offering a variety of finishes through
specialized and trained applicators. There will be more options like ranges of colors/finishes for wood
applications through the tinting machines. Additionally, the trend towards water-based coatings is likely to
set in both for industrial and decorative applications. While India has not yet embraced the DIY concept as
cheap labor is still available, exclusive retail chain stores sponsored and run by Indian paint companies
will become a reality.
The Indian paint industry has progressed well and moving ahead is likely to be influenced by several
factors including new technologies, new innovative products, new associations, consolidation of industry
and poor performers getting out of the market. Ultimately, in the years ahead there will be only four or
five key players operating in the Indian paint market.

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1.3 Drivers to the Growth of the Paint Industries
Major growth driver of Indian Paint Industry are elucidated as under:
1. Increasing level of income and education – There has been considerable rise in the proportion of young
population. Also a increasing trend in the disposable income has been witnessed which is leading to a change
in consumer habits. The Indian economy is shifting from a savings economy to a spending economy. With
more income at disposal people are opting for better products and paint is no exception.
Education too has helped in the making people brand conscious. People look to seek value for their
consumption. As far as paint is concerned, the companies offering additional features like non-toxicity,
weather protection, texture, eco-friendly production, etc. attracts more demand these days. These products also
help the manufacturers earn a better premium as compared to the regular paints thus a scope of earning high
margin is created.
2. Increasing Urbanization – Urbanization has resulted in a shift from temporary house to permanent houses.
People opting for permanent house in urban areas are looking for well-designed interior and exterior aspect. As
a result this calls for more house being painted using medium and premium paints. Interiors are becoming a
matter of style statement for the the people residing in urban areas and thus an increase in the per capita
consumption of paint is witnessed. The overall demand of the paint is also driven by such behavioral attribute
of people.
3. Increasing share of organized sector – There has been considerable decrease in taxes on raw materials.
This has helped improve the status and position of the organized players. The organized sector is expanding
and its distribution network is growing. The adoption of installing tinting machines at retail outlets has helped
the sector grow at a much faster rate. These tinting machines offer a wide variety of color shade options to
choose from. The unorganized players on the other hand are unable to provide such facility as they face capital
crunch.
4. Growth of Realty, Automobile and Infrastructure sector – Paint industry is highly dependent on
development of realty and housing sector. For the total paint demand, over 70% is generated from the
decorative segment. Automobile segment generates over 66% of the demand of industrial paint. Infrastructure
segment creates direct and indirect demand for paints through supporting the growth of the realty, automobile,
FMCG and other industries where paint is used. The growth potential in the 3 sectors is immense and paint
industry being dependent on these is expected to show strong growth.
5. Availability of financing options – Easy financing is available for housing and automobile. This is
expected to favor more people to buy houses and travel in personal vehicles. This in turn drives the growth of
housing and automobile sector for which paint industry get its share.
6. Increasing Penetration in the Rural Markets – Distemper segment is the primary product used in rural
areas. Thus it is dominated by the unorganized players. Demand is dependent on agriculture which again is
dependent on the monsoons. Development of irrigation helped in reducing the dependence on monsoon. Thus
with the modernization of agriculture and accompanying development of rural India, consumer preferences are
expected to improve. Distribution network is increasing in rural areas to tap the relatively untapped market.
Thus to conclude we can say that these factors supported by the increasing penetration of the paint companies
will help drive the demand of paint and the sector will grow manifold in coming years.

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1.4 Main Concerns of the Paint Industry
 Cost of the Raw Material: The cost of the Raw material is an important factor as the industry in
raw material intensive. Fluctuations in the prices of Titanium Dioxide and Petroleum directly
affect the production cost. This is more of a concern for the industrial segments compared to the
Decorative Segments, as it is comparatively easier to pass on the costs in case of decorative paints.
Also, a large portion of raw material is imported, leaving the costs factor vulnerable to exchange
rate fluctuation.
 MNC’s entering into The Indian Paints Industry: The entry of established foreign players in the
Indian market may increase the competition among the player of the Industry. This may lead to
price competition which may impact the profit margin of the companies. As a result, the increase
in volume growth may not equally reflect in the profit growth for the companies.

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1.5 Top Paint Brands in India
Asian Paints
Asian paints are the market leader in the paint Indian industry because of their sharp leadership in the decorative
paint segment. Holding commercials like, “Har Ghar Kuch Kehta Hai” is very popular. It is ranked as one among
the top ten decorative coatings companies in the world today. This is due to the strong brand quality and widely
distributed networks among the country. The company growing very fast with increasing profits per year. Asian
paints offering vast variety of colors for your walls. This company founded in 1842 and operating it 15 countries
worldwide.
Asian Paints (India) Limited – manufacturing and exporting decorative paints, emulsion paints, protective coatings,
industrial paints and automotive paints. Ace, apex, ultima, premium, royale, royale play, tractor these are the top
brands from Asian paints. Their famous paints are royale aspira for interior wall, apex ultima for exterior; premium
satin enamel for metal painting and touch wood interior for wood painting.
Products from Asian paints
 Interior paints
 Exterior paints
 Metal finishes
 Wood finishes
 Water proofing
Special effects paint from Asian paints
 Royale play
 Royale play wall fashion
 Kids world
Kansai Nerolac paints
Kansai Nerolac Paints Company is in the second position of Indian paint industry. They are mainly leading with
their industrial paint segment. Kansai Nerolac Paints Company is the subsidiary of Kansai Paints Ltd., a largest
paint manufacturing company in Japan. It is also one among the top ten coating companies of the world.
They offer you quality colorful paints for your interiors, exteriors, metal and wood. Nerolac impression, lotus touch,
silver, excel, suraksha, etc are the famous paints from Nerolac group. All these are widely accepted by the Indian
customers. There are tools in their websites which will help you to choose your best color for home according to
your budget.
Range of products from Kansai Nerolac paints
 Decorative paints
 Auto motive coatings
 Performance coatings

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Berger paints
Berger paints is an ISO 9001 company and The Country’s third largest paint manufacturer, with its Headquarters in
Calcutta. Berger paints Lewis Berger paints originated in England in 1760 from the color chemist Lewis Berger.
The Indian history of Berger paints started in 1923 at Bengal. Berger holds a distribution network comprising of 66
stock points across the country.
The company offers quality colorful paints for their customers includes home owners, professionals and industrial
users. Because of its quality products the company attained instant recognition worldwide. They work towards to
meet quality requirements of the domestic market. Breath easy, silk luxury emulsion, easy clean, rangoll total care,
weather coat all guard, smooth, cool and seal etc are the popular paints from burger.
Range of products from Berger paints
 Interior wall coatings
 Exterior wall coatings
 Berger metal and wood paints
 Living green
 Protective coating
Shalimar paints
Shalimar Paints is one of the leading paints manufacturing companies of India. They have three manufacturing units
across the country with more than 45 branches and depots. Shalimar paints offer wide range of
decorative/architectural and industrial options for painting. Interior and exterior painting comes under the
architectural segment.
The company offers” color space” tinting system with more than 9000 shades to the customers. The company is
ready to help their customers by offering painting tools for better finishing through their interactive website includes
visualiser, virtual fan deck, paint calculator, dealer locator facilities.
Range of products from Shalimar paints
 Paint solution by area
Interior and exterior paints
 Paint solutions by product
Exterior and Interior emulsion, distemper and enamel.
Dulux paints
Dulux paints or Akzo Nobel India which was previously known as ICI India, a leading manufacturer of Indian paint
industry. Dulux paint company offering you excellent color paints for your interior and exterior. Interior paints can
use for painting walls and ceilings of interior. Dulux velvet touch trends, pearl glow, are the leading paints in this
category with lots of color selection.

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They are also offering you vast variety of undercoats too like ici water based cement primer, ici acrylic primer, wall
putty etc. Dulux paints also offering exterior paints, wood and metal paints, wood care products etc. either home or
office use a color that is suitable for your walls which will relax your mind too . They help you to choose your best
color for home according to your budget via their selection and calculation tools.
Range of products from Dulux paints:
 Interior paints- Dulux velvet touch and pearl glow.
 Exterior paints- Dulux weather shield max and sun reflect.
 Wood and metal care- Dulux super satin and super gloss 5 in 1.
 Wood care- Dulux advanced water based pu and melamine.
Other best selling and leading paint wall companies:
 Artilin Paints India Limited
 Agsar Paints Pvt. Ltd
 Brilliant Coatings (P) Ltd
 Classic Paints
 FCL Technologies & Products Ltd,
 Grand Polycoats Company Pvt. Ltd
 Indolac paints
 Jayant Color & Chemical Industries
 Jenson & Nicholson,
 Metcon Coatings & Chemicals (India) Pvt. Ltd.

1.7 Market Share of Top Paint Brands of Indian Paints Companies

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1.8 Management Team
Sl. No Name of the Member Position
1 Mrs. B. Somaya Director
2 Mr. G.T. Govindarajan Co. Secretary & Compl. Officer
3 Mr. H. Furukawa Director
4 Mr. H.M. Bharuka Vice Chairman & Managing Director
5 Mr. K. Kato Director
6 Mr. M. Tanaka Director
7 Mr. N.N Tata Director
8 Mr. P.D. Chaudhari Whole Time Director
9 Mr. P.D. Pai Chief Financial Officer
10 Mr. P.P. Shah Chairman

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1.9 Awards & Certificate
 Golden Peacock Environment Management Award, 2005.
 Short listed for the Best Managed Company Award from Business Today & A.T. Kearney, 2005.
 Best Vendor Award from customers like Toyota Kirloskar Motors Ltd. (TKML) for Cost and
from Maruti Udyog Ltd.(MUL) on overall commendation.
 Awards for Marketing Initiatives like Cannes 2007 Bronze for Press Ad.
 Reader's Digest Trusted Brands Gold Awards, 2008.
 Product of the Year Award 2010 for Nerolac Excel April 2010.
 Product of the Year Award 2011 for Nerolac Excel Total with Heat-Guard Technology April 2011.
 Sustainability Award for outstanding contribution by Mahindra & Mahindra – October 2011.
 Best Vendor Performance Award in Paint Supplier's Category by Honda Motors cycles & scooters at
their annual conference 2012.
 ASAPP Media Information Group – Construction World Magazine Ranked Kansai Nerolac Paints
First.
1.10 Organizational Structure

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1.11 Product Range
(A) Interior Wall Paints
Premium Range
 Impression Eco Clean
 Impression 24 Carat
 Impression Ideaz
 Pearl Emulsion
 Pearl Lustre Finish
Popular Range
 Lotus Touch
 Beauty Silver
 Beauty Gold
 Beauty Smooth Finish
 Pearls Lustre Finish
Economy Range
 Little Master
 Beauty Acrylic Distemper
(B) Exterior Wall Paints
Premium Range
 Excel Rain Guard
 Excel Total
 Excel Mica Marble
 Excel Anti-Peel
 Excel Tile Gurad
 Excel Everlast
Popular Range
 Suraksha Plus
Economy Range
 Suraksha Advanced
 Suraksha
(C) Wooden Coatings
 Italian Pigment PU White Glossy
 Wonder wood 2K PU Exterior

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 Wonder wood 2K PU Interior
 Wonder wood Mel’Mine Crystal Clear
 Wonder wood Mel’Mine
 Wonder wood Clean Lacquer
 Wonder wood 1K PU
(D) Metal Enamel Paints
 Impression Enamel
 Synthetic Enamel HI Glass
 Satin Enamel Smooth Finish
(E) Paints Ancillary
 Excel Rain Guard Primer
 Wall Putty Acrylic
 Cement Primer
 Goody Universal Primer WB
 Exterior Primer
 Goody Red Oxide Metal Primer
 Goody Universal Primer SB
 Excel Texture Finish
 Red Oxide Metal Primer
 Aluminum Paint
 Putty Filler Grey Knifing
 Nerolac Synthetic Varnish
 Nerolac Cement Putty
 Nerolac Wood Primer
 Redimix Primer + Putty
 Nerolac Excel Alkali Prime
 Italian Pigmented PU White Primer
 Wonder wood NC Sanding Sealer

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Introduction
2.1 Company Profile
Kansai Nerolac Paints Limited (BSE: 500165, NSE: KANSAINER) (formerly known as Goodlass
Nerolac Paints Ltd) is the largest industrial paint and third largest decorative paint company of India based
in Mumbai. It is a subsidiary of Kansai Paint of Japan. As of 2015, it has the third largest market share
with 15.4% in the Indian paint industry. It is engaged in the industrial, automotive and powder coating
business. It develops and supplies paint systems used on the finishing lines of electrical components,
cycle, and material handling equipment, bus bodies, containers and furniture industries.
2.2 History
Goodlass Nerolac Paints Ltd.(GNPL), the Indian subsidiary of Japan based Kansai Paint Co. Ltd, is
the second largest paint company in India with presence in decorative paints as well as industrial
paints & marine paints, enamels, varnishes, coatings, resins etc. It is the second largest coating
company in India. The company markets its products under the brand names Nerolac, Glossolite,
Goody, Allscapes, Excel, in decorative. The Company was established in 1920 as Gahagan Paints and
Varnish Co. Ltd. at Lower Parel in Bombay. In 1930, three British companies merged to formulate
Lead Industries Group Ltd. In 1933, Lead Industries Group Ltd. acquired entire share capital of
Gahagan Paints in 1933 and thus, Goodlass Wall (India) Ltd. was born. Subsequently, by 1946,
Goodlass Wall (India) Ltd. was known as Goodlass Wall Pvt. Ltd. In 1957, Goodlass Wall Pvt. Ltd.
grew popular as Goodlass Nerolac Paints (Pvt.) Ltd. Also, it went public in the same year and
established itself as Goodlass Nerolac Paints Ltd. It came into the fold of Tata Forbes Group in 1976,
as its foreign holdings were acquired by Forbes Gokak. It turned into Joint Venture Company in 1986
as the foreign colloborator Japan based Kansai Paints picking 36% of equity capital of the company.
With the acquisition of entire stake of Forbes Gokak and its associates by Kansai Paints it became the
subsidiary of the latter in 1999. The stake of Kansai Paints in the company now stood at 64.52% of the
total equity of the company. The company has five manufacturing facilities at Kanpur, Ratnagiri,
Ahmedabad, Perungudi, Rewari spread across India. The Company serves its customers through 66
Sales locations and five strategically located factories. Technical Assistance Agreements of the
company with renowned players in paint industry at international level puts the company in a strong
position to offer products which meets stringent international specifications. It started in 1993 when
the company tied-up with Kansai Paints of Japan (for manufacture of Sophisticated architectural
Coatings) and Nihon Tokushu Torya Co. Ltd also of Japan(for body seal and under seal coatings).
And the latest being the technical assistance agreement with DuPont Performance Coatings GmbH &
Co. KG, Germany for know-how of manufacture of Anodic Electro-deposition Coatings System
during the year 2000-01. The company's other Technical Assistance agreements include E.I. Dupont
De Nemours & Co. Inc. of USA for automotive coatings; Oshima Kogyo Company Ltd., of Japan for
heat resistant paints; Valspar Corporation of US for powder coatings; Drew Chemicals Corporation of

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US for water and fuel treatment chemicals and Ameron Inc. USA for high performance coatings. The
company has strong presence in automotive paints as it controls 45% of the organised Industrial paint
segment. Its major clients include OEMs like Maruti Udyog, Bajaj Auto, TELCO and Mahindra &
Mahindra. It was a pioneer in introducing electro-deposition (ED) technology for Maruti, capturing a
sizeable share of the automotive paint market.The company has two wholly owned subsidiaries
namely Saurashtra Paints and and GNP (Madras). The above subsidiary companies were amalgamated
with the company from April,2002 with consent approval from both the states High courts. It has the
software package, computerised colour dispensing machine from Fluid Management Holland,
Gyroshaker of 10-Litre capacity touch screen monitor, 136 column palette-share display unit and a
Kirloskar Champion UPS 1 KVA. The system has an ability to supply over 1305 shades accurately,
consistently and instantly in several products covering a variety of application viz doors, windows,
walls, exteriors, gates, grills etc.
During 2001-02, the company has entered into a technical agreement with EFTEC Shroff (India) Ltd.
for the manufacture and supply of Automotive Paint Shop Sealers and Underbody Compounds. The
Company is in the process of setting up a new manufacturing unit at Bawal,Haryana at an estimated
cost of Rs.100 crores with an annual capacity of 20000 MT p.a. The above project is being financed
through internal accruals. During 2004-05 the company has setup a new greenfield plant, with a
capacity of 20400 MT, at Bawal, district Rewari of Haryana and this was commissioned on 19th
March 2005. During 2003-04, the capacity at the Jainpur was increased by 24% for water based
paints, by setting a new facility. Consequent to the approval of the High Court of Madras and Bombay
the amalagmation of Chemguard Coatings Ltd with the company was completed on 1st September
2005 During 2005-2006, the company made an investment in a Malaysian Company, a joint venture
company between the company and Kansai Paint Co Ltd., Japan (Kansai), Where the company will
hold 55% stake and 45% Stake by Kansai. Further the Malaysian company has entered into an
agreement to acquire the paint business of Sime Coatings Sdn.Bhd., Malaysian and this is subject to
approval.
 1920: It started as Gahagan Paints & Varnish Co. Ltd. at Lower Parel in Mumbai.
 1957: Goodlass Wall Pvt. Ltd. grew popular as Goodlass Nerolac Paints (Pvt.) Ltd. Also, it went
public in the same year and established itself as Goodlass Nerolac Paints Ltd.
 1976: Goodlass Nerolac Paints Ltd. became a part of Tata Forbes Group on acquisition of a part of
the foreign shareholdings by Forbes Gokak. .
 1983: Goodlass Nerolac Paints Ltd. strengthened itself by entering in technical collaboration
agreement by Kansai Paint Co. Ltd., Japan and Nihon Tokushu Tokyo Co. Ltd., Japan.
 1999: Kansai Paint Co. Ltd. , Japan took over the entire stake of Tata Forbes group and thus Goodlass
Nerolac Paints became wholly owned subsidiary of Kansai Paint Company Ltd.
 2006: On 11 July, Goodlass Paint Ltd. name has been changed to Kansai Nerolac Paints Ltd.
2.3 Vision
To be the most admire Indian paint & coating Solution Company with globally recognize competencies.

27
2.4 Mission
To maximize shareholder value by developing and delivering innovative and best solution for our
customers, consistently outperforming our peers and providing a dynamic and challenging work
environment for our employees.
2.5 About Topic
“To know the Status of the Nerolac paint among the paint Dealers”
 Market Share: Firstly my research topic is concerned to know about the market share because it identified
the dealers view about the paint companies so it means it automatically given idea about the market share.
If dealers are happy and give positive attitude toward Berger paint that mean he/she is happy with the dealers and
purchase product more and time to time so it represent the market share of the Berger paint as well as all the major
brand of the Paint industries
 Service Quality: In my research topic it also include to find out the best service provide by the any
companies such as Berger, Asian, ICI Dulex or Nerolac
 Product Quality: In my research work and selected topic we can also find which companies provide best
quality of the product as per the dealers view
Dealers view because final customer they cannot define the little bit difference in different brands because there is a
very minor differences between the different brands
 Overall Performance and Satisfaction: this topic provide overall performance of different brands of paint
industries and satisfaction of the dealers with the paint companies

29
3.1 Research Methodology
The process used to collect information and data for the purpose of making business decisions. The
methodology may include publication, research, interview, survey and other research techniques, and
could include both present and historical information
Methodology is the systematic, theoretical analysis of the methods applied to a field of study. It comprises
the theoretical analysis of the body of methods and principles associated with a branch of knowledge.
Typically, it encompasses concepts such as philosophical or theoretical frameworks, theoretical model,
phases and quantitative or qualitative techniques.
A methodology does not set out to provide solutions - it is, therefore, not the same as a method. Instead, a
methodology offers the theoretical underpinning for understanding which method, set of methods, or best
practices can be applied to specific case, for example, to calculate a specific result
3.2 Research Objective
Primary objective of my research is to know about the dealers view and thinking about the major paint
company
The Secondary objective is to know the brand poisoning in the mind of dealers about the paint company
which is created by the paint companies through product quality, service, supply system and show on
 To know the dealers view about the major paint companies
 To know the major paint company in Jagatsinghpur District
 To know about the service quality provide by the paint companies for dealers
 To know the dealers satisfaction about the paint companies
 To know the product quality provide by the companies
 To know about the factor affect the sale of the companies
3.3 Research Design
Dealers view, test and preferences through Exploratory research design.
3.4 Primary Data
Primary data are those data which collected by researcher or investor first time and it is newly. It means it
is not collected by someone else or that data are not used which is collected by someone else.
Primary data are collected through some techniques:
 Interview Method
 Questionnaire Method

30
 Observation Method
In my research I have collected the primary data to using my own afford and skill through Questionnaire
Method and Personal face to face interview method.
3.5 Research Data
Secondary data are those data which is not collected first time by the researcher which is already have
been collected by someone else.
Those data are taken by the researcher for analysis purpose only.
Secondary data are collected through using these techniques:
 Internet
 Magazine
 News Paper
 Any other Research Report
 Government Published Report
In my research I was collect secondary information through Internet.
3.6 Data Presentation
Primary and Secondary data which is collected by me for the completion of my research work is presented
in Pie chart, Bar chart and Colum chart.
3.7 Sample Area
Sample areas in Jagatsinghpur District are like:
 Jagatsinghpur Town
 Tirtol
 Balikuda
 Biridi
 Naugaon
 Ersama
 Athanga

32
4.1 Data Analysis & Interpretation
KUJANG AREA
Interpretation:
In Kujang Area I found that shop no. 4 has keeping maximum SKU and
shop number 8 has lowest SKU and Shop no.1, 3, 5, 6, 9 & 10 having no
stock of Nerolac paints.
1 2 3 4 5 6 7 8 9 10
1 SKU = 5Ltr 0 9 0 20 0 0 14 7 0 0
0
9
0
20
0 0
14
7
0 0
0
5
10
15
20
25
Quantity
Kujang Area
Shop No. Quantity
1 0
2 9
3 0
4 20
5 0
6 0
7 14
8 7
9 0
10 0
Total. 50
Average 5

In Jagatsinghpur
SKU and shop number 3
0
2
4
6
8
10
12
14
16
18
20
1 2 3 4
1 SKU = 5 Ltr 0 8 7 14
0
8
7
14
Quantity
Shop No. Quantity
1 0
2 8
3 7
4 14
5 0
6 0
7 0
8 10
9 0
10 0
11 0
12 0
13 19
14 0
15 0
Total 58
Average 3.86
33
JAGATSINGHPUR AREA
Interpretation:
Jagatsinghpur Area I found that shop no. 13 has keepi
SKU and shop number 3 has lowest SKU and Shop no.
11, 12, 14 & 15 having no stock of Nerolac paints.
5 6 7 8 9 10 11 12 13 14 15
14 0 0 0 10 0 0 0 0 19 0 0
14
0 0 0
10
0 0 0 0
19
0 0
has keeping maximum
has lowest SKU and Shop no.1, 5, 6, 7, 9, 10,
having no stock of Nerolac paints.

In Tirtol
number 9
0
2
4
6
8
10
12
14
1
1 SKU= 5Ltr 0
Quantity
Shop No. Quantity
1 0
2 6
3 0
4 0
5 14
6 0
7 9
8 0
9 3
10 0
11 0
Total 32
Average 2.90
34
TIRTOL AREA
Interpretation:
Tirtol Area I found that shop no. 5 has keeping maximum SKU and shop
has lowest SKU and Shop no.1, 3, 4, 6, 8, 10 & 11
of Nerolac paints.
2 3 4 5 6 7 8 9 10 11
6 0 0 14 0 9 0 3 0 0
Tirtol Area
ng maximum SKU and shop
1, 3, 4, 6, 8, 10 & 11 having no stock

In Naugaon
shop number 6
0
2
4
6
8
10
12
14
16
18
1
1 SKU= 5Ltr 7
Quantity
Shop No. Quantity
1 7
2 0
3 0
4 10
5 0
6 4
7 7
8 0
9 0
10 17
11 0
12 0
Total 45
Average 3.75
35
NAUGAON AREA
Interpretation:
Naugaon Area I found that shop no. 10 has keeping maximum SKU and
shop number 6 has lowest SKU and Shop no.2, 3, 5, 8, 9, 11, & 12
no stock of Nerolac paints.
2 3 4 5 6 7 8 9 10 11 12
0 0 10 0 4 7 0 0 17 0 0
Naugaon Area
ng maximum SKU and
2, 3, 5, 8, 9, 11, & 12 having

In Ersama Area I found that s
number 4 has lowest SKU and Shop no.
1 SKU= 5LTR
Quantity
Shop No. Quantity
1 0
2 0
3 5
4 0
5 0
6 0
7 9
8 0
9 0
10 4
Total
Average
36
ERSAMA AREA
Interpretation:
Area I found that shop no. 9 has keeping maximum SKU and shop
has lowest SKU and Shop no.1, 2, 4, 5, 6, 8, & 9
Nerolac paints.
0
1
2
3
4
5
6
7
8
9
1 2 3 4 5 6 7 8
1 SKU= 5LTR 0 0 5 0 0 0 9 0
Ersama Area
ng maximum SKU and shop
1, 2, 4, 5, 6, 8, & 9 having no stock of
8 9 10
0 0 4

In Balikuda
shop number 8
1 SKU = 5 Ltr
Quantity
Shop NO. Quantity
1 5
2 0
3 0
4 20
5 0
6 0
7 8
8 3
9 0
10 0
11 0
12 0
Total 34
Average 2.83
37
BALIKUDA AREA
Interpretation:
Balikuda Area I found that shop no. 4 has keeping maximum SKU and
shop number 8 has lowest SKU and Shop no.2, 3, 5, 6, 9, 10 ,11 & 12
0
2
4
6
8
10
12
14
16
18
20
1 2 3 4 5 6 7 8 9
1 SKU = 5 Ltr 5 0 0 20 0 0 8 3 0
Balikuda Area
ng maximum SKU and
2, 3, 5, 6, 9, 10 ,11 & 12
10 11 12
0 0 0

In Raghunathpur
SKU and shop number 8
1 SKU= 5 Ltr
Quantity
Shop No. Quantity
1 0
2 0
3 0
4 15
5 0
6 0
7 0
8 4
9 6
10 0
Total 25
Average 2.5
38
RAGHNATHPUR AREA
Interpretation:
Raghunathpur Area I found that shop no. 4 has keepi
SKU and shop number 8 has lowest SKU and Shop no.1, 2, 3, 5, 6, 7, & 10
0
2
4
6
8
10
12
14
16
1 2 3 4 5 6 7 8
1 SKU= 5 Ltr 0 0 0 15 0 0 0 4
0 0 0
15
0 0 0
Raghunathpur Area
has keeping maximum
1, 2, 3, 5, 6, 7, & 10
8 9 10
4 6 0
4
6
0

and shop number 7
0
2
4
6
8
10
12
14
1
1 SKU= 5Ltr 0
0
QuantityShop No. Quantity
1 0
2 0
3 0
4 13
5 0
6 0
7 4
8 0
9 0
10 0
Total 17
Average 1.7
39
BIRIDI AREA
Interpretation:
In Biridi Area I found that shop no. 4 has keepi
and shop number 7 has lowest SKU and Shop no.1, 2, 3, 5, 6, 8, 9 & 10
2 3 4 5 6 7 8 9 10
0 0 13 0 0 4 0 0 0
0 0
13
0 0
4
0 0 0
Biridi Area
has keeping maximum SKU
1, 2, 3, 5, 6, 8, 9 & 10

40
ALIPINGALA AREA
Interpretation:
In Alipingala, Market I found that shop no. 3 has keeping maximum SKU and
shop number 7 has lowest SKU and Shop no.2, 4,5,6 & 8 having no stock of
Nerolac paints.
1 2 3 4 5 6 7 8
SKU= 5 Ltr 12 11 0 0 0 5 0 9
12
11
0 0 0
5
0
9
0
2
4
6
8
10
12
14
Quantity
Alipingala Area
Shop
Number
Quantity
1 12
2 0
3 15
4 0
5 0
6 0
7 8
8 0
Total 35
Average 4.37

41
TARIKUDA, HAJIPUR, ATHANGA AREA
Interpretation:
In Tarikuda, Hajipur, Athanga Area Market, I found that shop no. 5 has
keeping maximum SKU and shop number 9 has lowest SKU and Shop no.
1, 3, 4, 7, 10 & 11 having no stock of Nerolac paints.
1 2 3 4 5 6 7 8 9 10 11 12
1 SKU= 5Ltr 0 9 0 0 15 7 0 8 4 0 0 11
0
9
0 0
15
7
0
8
4
0 0
11
0
2
4
6
8
10
12
14
16
QUANTITY
Tarikuda, Athanga, Hajipur
Area
Shop No. Quantity
1 0
2 9
3 0
4 0
5 15
6 7
7 0
8 8
9 4
10 0
11 0
12 11
Total 54
Average 4.5

42
PARADIP AREA
Interpretation:
In Paradip Area , I found that shop no. 6 has keeping maximum SKU and
shop number 2 has lowest SKU and Shop no. 1, 3, 4, 5, & 7 having no stock
of Nerolac paints.
1 2 3 4 5 6 7
1 SKU= 5Ltr 0 10 0 0 0 15 0
0
10
0 0 0
15
0
0
2
4
6
8
10
12
14
16
Quantity
Paradip Area
Shop No. Quantity
1 0
2 10
3 0
4 0
5 0
6 15
7 0
Total 25
Average 3.57

43
4.2 Average SKU of Each Market
Sl. No Market Name Average SKU
1 Paradip Area 3.57
2 Tarikuda, Hajipur, Athanga 4.5
3 Biridi Area 1.7
4 Jagatsinghpur Area 3.86
5 Kujang Area 5
6 Raghunathpur Area 2.5
7 Ersama Area 1.8
8 Naugaon Area 3.75
9 Balikuda Area 2.83
10 Alipingala Area 4.37
11 Tirtol Area 2.9

44
4.3 Numeric Distribution of Each Market
To calculate numeric distribution, marketers divide the number of stores that stock at least one
SKU of a product or brand by the number of outlets in the relevant market:
Numeric Distribution (%) =
100 x Number of Outlets Carrying Brand (#) ÷ Total Number of Outlets (#)
Sl. No. Market Name Numeric
Distribution
(%)
1 Kujang Area 50
3 Tirtol Area 36.36
4 Naugaon Area 41.66
5 Ersama Area 30
7 Raghunathpur Area 30
8 Biridi Area 20
9 Alipingala Area 50
10 Paradip Area 28.57
11 Tarikuda, Hajipur,
Athanga Area
50

45
4.4 Findings
Best Performing Market:
Sl. No. Market Name Numeric Distribution (%)
1 Tarikuda , Hajipur , Athanga 50
2 Alipingala Area 50
3 Kujang Area 50
Best Performing Market are : Tarikuda, Hajipur, Athanga, Alipingala Area, Kujang Area
Average Performing Market:
Sl. No. Market Name Numeric Distribution (%)
2 Naugaon Area 41.66
3 Tirtol Area 36.36
Average Performing Market are: Jagatsinghpur, Tirtol , Balikuda, Naugaon Area.
Worst Performing Market:
Sl.No. Market Name Numeric Distribution (%)
1 Paradip Area 28.57
2 Biridi Area 20
3 Ersama Area 30
4 Raghunathpur Area 30
Worst Performing Market are: Paradip , Biridi, Ersama, Raghunathpur Area.

47
5.1 Recommendations
As per my research findings and observation I can recommend certain things which may be helpful for the
Berger paint company in Jagatsinghpur region.
Recommendation:
 Nerolac Paint Company should try to improve service quality for attracting the dealers because
Asian paint provides best quality of service to dealers that is why he is a major company in
Jagatsinghpur region.
 Nerolac Paint will have to improve product quality because 70% people are not says that Nerolac
have good quality product
 He should try to do more effective advertising through local news paper or local media channel
because it aware the customer and demand may will increase in future as comprising to Asian
paint.
 Nerolac paint should have to do Push Strategy of marketing to attract the dealers through giving
more benefits as compression to current benefits and as compression to other companies.
 He should do continues improvement like express painting so it will be gather a great opportunity
to become major brand in paint industry.

49
Conclusion
Out of 153 Shops 60 shops have dealership of the Nerolac Paint Company so Nerolac paint have to try to
attract all dealers for the dealership.
36.7% dealers says that they sale Nerolac Paint more as compression to other companies so Nerolac paint
company have to try to gate more dealers for the selling of their product.
50% dealers says that Asian Paint provide best service while 30% says About the Nerolac Paint so
Nerolac Paint will have to provide best quality of service for dealers satisfaction.
30% of dealers says that Nerolac Paint provide best quality of product while 70% says about the other
companies so Nerolac have to improve the product quality for the customers and dealers satisfaction.
Again 30% dealers says that Nerolac Paint provide more benefits while 70% says about other companies
so Nerolac Paint will have to provide more benefits also as compression to other companies.
About 43.3% dealers are satisfied to supply system of the Nerolac paint while rest of the dealers are
satisfied about the other companies so Nerolac Paint have to provide best supply system to that dealers
who are satisfied with other companies.
Nerolac Paint have easier payment mode system as compression to others companies.
57.7% dealers says that Asian Paint overall performance is best 30% dealers says that Nerolac Paint
overall performance is best so Nerolac Paint will have to improve overall performance to become major
brand in Jagatsinghpur Region.

51
6.1 Limitation and Scope of the Study
Limitation:
 Dealers they don’t have enough time to response properly.
 Some dealers they do not ready to fill the questionnaire that is why I was used questionnaire as
schedule and its take more time.
 Exploratory research survey take a long time and 45 days not enough for this study.
 Some dealers they think me as a company employee and they don’t response.
 It was coastally because the each sample area are wide distance to other sample area .
 It was tuff to handle a dealers and take response properly.
 Only 30 Dealers have been visited, which comprises a very small sample.
Scope:
 This study can be used by the company to convert more Dealers into dedicated Berger Paints
customers.
 Meeting dealers needs
 Make a quantitative research and analysis of the effectiveness of the advertisement of Nerolac
Paints.
 Helpful in making Marketing Strategy.
 This study will also helpful for improving service quality, supply system, payment process.
 This study report also helpful for developing new marketing strategy.

53
8.1 Bibliography
 http://www.gharexpert.com/tips/articles/group/37738/nerolac%20bedroom%20colours%20scheme
 https://nerolac.com/about-us.html
 https://nerolac.com/home-paint/home-owner.html
 https://nerolac.com/paint-colours.html
 https://nerolac.com/decorative-paint-products/interior-paints.html
 https://nerolac.com/decorative-paint-products/exterior-paints.html
 https://nerolac.com/decorative-paint-products/wood-paints.html
 https://nerolac.com/decorative-paint-products/metal-paints.html
 https://nerolac.com/decorative-paint-products/ancillary.html
 https://nerolac.com/home-paint/home-owner.html
 https://nerolac.com/home-painting-design/professional.html
 https://nerolac.com/industrial-users.html
 https://en.wikipedia.org/wiki/Kansai_Nerolac_Paints
 https://en.wikipedia.org/wiki/Kansai_Nerolac_Paints#History
 http://in.reuters.com/finance/stocks/companyProfile?symbol=KANE.BO
 https://www.goodreturns.in/company/kansai-nerolac-paints/history.html
 Book of Research Methodology ( C.R. Kothari)
 Book of Social Research Method (Bryman, Walliman )

54
8.2 Annexure
8.3 Questionnaires
Questionnaire
Dear sir/madam
I am student of MBA 2nd Semester in Biju Patnaik Institute of IT & Management Studies and currently
doing summer internship in Nerolac Paint Company and undertaken a Market survey about the dealer
preferences and feedback about the Paint and requesting you to provide the below given information for
completion of my research work.
Name of the Shop……………………………………………………………………………
Name of the Dealer…………………………………………………………………………..
Mobile Number………………………………………………………………………………
Sl.
No.
Date Town
Visited
Name of
Counter
Address Name of
the
Proprietor
Mobile
No
Products
Deal
With
Remarks
1
2
3
4
5
6
7
8
9
10

55
1. Which company dealership do you have?
 Berger Paint
 Asian Paint
 Nerolac
 ICI Dulux
2. Which category of paint do you sale?
 Interior
 Exterior
 Enamels
 All
3. Which companies product sale most?
 Asian Paint
 Berger Paint
 Nerolac
 ICI Dulux
4. Reason behind this?
 Good quality of product
 Cost beneficial
 Service of the company
 Brand
 Good supply system
 Customer Demand
5. Which Company of paint provides you best quality of service?
 Asian Paint
 Berger Paint
 Nerolac
 ICI Dulux
6. Which company product is in best quality as per your view?
 Asian Paint
 Berger Paint
 Nerolac
 ICI Dulux
7. Which company gives you more benefits?
 Asian Paint
 Berger Paint

56
 Nerolac
 ICI Dulux
8. Which company supply material in time and continued without any problem?
 Asian Paint
 Berger Paint
 Nerolac
 ICI Dulux
9. Which company payment mode is easy for you?
 Asian Paint
 Berger Paint
 Nerolac
 ICI Dulux
10. Which company overall performance is best?
 Asian Paint
 Berger Paint
 Nerolac
 ICI Dulux

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