Sip report on dabur

9
A Summer Training Report
On
{RETAIL AUDIT}
GAP ANALYSIS OF DABUR IN BHUBANESWAR
MARKET (KALINGA NAGAR TO NANDANKANAN ROAD)
Submitted by
Suvransu sekhar pala
Registration No. : BIM0712BM012
Under the guidance of.
BHARATIYA VIDYA BHAVAN (BCCM)BHUBANESWAR
KENDRA
Mr. Pravat Kumar Das
(Area sales Manager)
Dabur india LTD, Bhubaneswar

10
Project Report Of The
Summer Internship Project
At
Topic:-“ GAP ANALYSIS OF DABUR IN BHUBANESWAR
MARKET (KALINGA NAGAR TO NANDANKANAN ROAD)”
This project report is prepared as a partial fulfillment of the PGDM
Program (2012-2014)
Prepared by: Suvransu Sekhar Pala
Regd. No.: BIM0712BM012
Batch 2012-14
Under the guidance of
Mr. Pravat Kumar Das
(Area sales Manager)
Dabur india LTD, Bhubaneswar

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DECLARATION
I, SUVRANSU SEKHAR PALA hereby declare that the summer project entitled ―
submitted by me in partial fulfillment of Degree IN Post Graduate Diploma in Management,
BHARATIYA VIDYA BHAVAN , under AICTE Approved , AUTONOMOUS COLLEGE is
my own. This work has not been Submitted to any other university nor has been published ever
before. I would like to declare that the information provided in the project report is authentic to
best of my knowledge, as it has been obtained through market survey done entirely by me and
verified by the concerned authority.
DATE: . . SUVRANSU SEKHAR PALA
PLACE: BHUBANESWAR REGD. NO:BIMO712BM012
PGDM (2012 - 2014) BCCM

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ACKNOWLEDGEMENT
It is more a liability for me to owe my deep sense of acknowledgement and gratitude to the
faculty of my department, who has lent me esteemed support in his/her endeavor. i would liketo
pay my gratitude to prof. chumki chatterjee for helping through throughout the course curriculum
for the success of the event.
I am deeply indebted as, every stands on its own nerves, which
lies beneath the skin. And his work is no exception; the person who is
constantly seen into my success, is my guide MR.PRAVAT KUMAR DAS [A.S.M. DABUR
INDIA LTD.] He is not only my
Guide but also a constant motivator.
Lastly, I have the pleasure of presenting this seminar report to my
Department of PGDM (BCCM) and thankful to them for their kind
Consideration and timely responses.
SUVRANSU SEKHAR PALA
Regn. NoBIMO712BM012
PGDM (2012-2014) BCCM

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Guide Certificate
This is to certify that the work entitled ―GAP ANALYSIS OF DABUR IN BHUBANESWAR
MARKET (KALINGA NAGAR TO NANDANKANAN ROAD).‖ is a piece of term project
done by
Suvransu Sekhar Pala under my Guidance and supervision for partial fulfillment of PGDM
curriculum Of BHARATIYA VIDYA BHAVAN BHUBANESWAR KENDRA .
To the best of my knowledge and belief the term project
Report:-
1) Embodies the work of the candidates them self.
2) Has been duly completed.
3) Is up to the standard both in respect to contents and language for
being referred to the examiner.
DT:-
PLACE: BHUBANEAWAR
MR.PRAVAT KUMAR DAS
(AREA SALES MANAGER
DABUR INDIA LTD.)

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TABLE OF CONTENTS
SERIAL NO. CONTENT PAGE
NO.
EXECUTIVE SUMMARY
INTRODUCTION
 RETAIL AUDIT
 GAP ANALYSIS
CHAPTER 1
CHAPTER 2  OBJECTIVE
 IMPORTANCE OF THE STUDY
 SCOPE & LIMITATIONS
CHAPTER 3  COMPANY PROFILE
CHAPTER 4
 RESEARCH METHODOLOGY
 TYPE OF RESEARCH
 SAMPLING TECHNIQUE
 DESCRIPTION
 NO OF SAMPLE
 DATA COLLECTION
SOURCE OF DATA

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CHAPTER 5  DATA PRESENTATION &
INTERPRETATION
CHAPTER 6
 DATA ANALYSIS
FINDINGS
SUGGESTIONS
CONCLUSION
 BIBILIOGRAPHY
 ANNEXTURE

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Executive summary
Executive Summary
Dabur India is one of the leading FMCG Companies in India. The project I undertook is ‗GAP
ANALYSIS OF DABUR IN BHUBANESWAR MARKET (KALINGA NAGAR TO
NANDANKANAN ROAD).‖.The study objectives were:
Identify gaps in distribution, assortment, MBQ levels of Dabur products in these stores within
the following categories a) Real juice segment b) Home care &Food products c.personal care
d.health care was undertaken for duration of two months as a part of the learning process
during the summer training at Dabur India Ltd.
 The main objective of this project is to identify the loopholes that exist in the current
distribution in kalinga nagar to nandankanan area of Bhubaneswar.
To study the first part, various general trade outlets and their central distribution centre were
visited. Interviews were conducted with them to know gap of Dabur company in kalinga nagar
to Nandankanan area of Bhubaneswar .what kind of problem facing retailer.
To solve these problems various suggestions have been made. Special Motivation should be
given through various benefits to the distributors, retailers and salesman to keep up all dabur
product.
In the second part, a survey was conducted in different general trade outlets. In total 300 reteiler
responded to the survey in kalinge nagar to Nandankanan area of Bhubaneswar.
It was an excellent experience while working with Dabur India limited. I learnt about the
environment and culture of the organization, its distribution structure; which I feel will help me
in my future endeavors in life.

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INTRODUCTION OF THE STUDY.
THE RETAIL AUDIT PROVIDES
• A continuous, independent measurement of facts
– Retail sales to consumers
– Distribution in covered channels
– Stock levels and out-of-stock
– Pricing
– A bird eye look at channel development, trade concentration
• Insights to both sales, marketing and top management about the direction of the market:
• Strategically (long-term analysis):
– category growth, sales importance of channels, segment analysis,
annual review, product launch / segment entrance decisions…
• Tactically (short-term analysis):
– pricing, distribution gains, opportunity gaps, success of new
launch, cannibalization, key account plan…

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THE RETAIL AUDIT DOES NOT PROVIDE:
• Consumer insights (i.e. can not answer WHY consumer has chosen that product, WHAT
type of consumer buys that product and where, what are motives and preferences in
consumption pattern)
• A 100% correspondence to manufacturer ex-factories (shipments data) because does not
cover the whole market but only some and always retail channels.
• Retail audits should not be used as the "holy book", without which a decision can not be
taken
• Retail audits should be used as a tool for making "better & less risky decisions"

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Market Research is a key aspect of the success of any product that hits the market. It is not only
useful before launching the product but also crucial after the launch. The pre launch research can
determine how the consumer behavior is likely to be in that particular market, while the post
launch results tell us how well the predictions have been. This summer internship project is
primarily based on the market researchof {RETAILAUDIT}GAPANALYSIS.
McGraw-Hill/Irwin ©2003. The McGraw-Hill Companies. All Rights Reserved
Goal:
Delivery
greater than
or equal to
promises
Offer
Service
Guarantees
Create
Effective
Services
Communications
MANAGING SERVICE PROMISES
Make
Realistic
Promises
Coordinate
External
Communicatio
n
Approaches for
Managing Service Promises

25
GAP ANALYSIS
McGraw-Hill/Irwin ©2003. The McGraw-Hill Companies. All Rights Reserved
Perceived
Service
Expected
Service
CUSTOMER
COMPANY
Customer
Gap
GAP 1
GAP 2
GAP 3
External
Communications
to CustomersGAP 4
Service Delivery
Customer-Driven Service
Designs and Standards
Company Perceptions of
Consumer Expectations
Part 1 Opener
Gaps Model of Service Quality

26
McGraw-Hill/Irwin ©2003. The McGraw-Hill Companies. AllRights Reserved
Expected
Service
Perceived
Service
GAP
TheCustomer Gap
Part1Opener

27
McGraw-Hill/Irwin ©2003. The McGraw-Hill Companies. AllRights Reserved
GapsModelofServiceQuality
• CustomerGap:
– differencebetweenexpectationsandperceptions
• ProviderGap1:
– notknowingwhatcustomersexpect
• ProviderGap2:
– nothavingtheright servicedesignsandstandards
• ProviderGap3:
– notdeliveringtoservicestandards
• ProviderGap4:
– notmatchingperformance topromisesPart1Opener

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PROJECT OBJECTIVE:
1.Market analys :- To study the gap between the service, distribution channel good or bad.
2. Market Research:- Since there is no organised source for market data, the study will be
largely basedon primary research
. This includes various surveys and feedback from Retailers and distributors.
3.Gap Analysis:-
Product portfolio To find out the gaps in Dabur company sales & distribution
(SKUs)compared to that with the competitors.
4.Distribution Structure – To study how Dabur distribution system is differentfrom that of its
competitors and give recommendations.
5.Market Working Pattern – To study the market working pattern of Dabur
field personnel with respect to competitors like P&G and HUL
Packaging – To study the packaging of Dabur products compared to that of competitors.
The objective of the project is to study Market Potential of DABUR company and to know the
retailer‘s perception about Dabur company.

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IMPORTANCE OF THE STUDY
The Importance of the study is to examines its special characteristics of retail audit. I note the
value of distribution gap planning and include a detailed review of retail audit for their retail
outlets.I present the retailing gap analysis, along with the total retail experience, customer
service, and the unique sales and distribution which are adopted in different retail outlets in
Bhubaneswar City {KALINGANAGAR TO NANDANKANAN ROAD}. Looks at the
complexities of retailers relationships-with the distribution channel. In today‘s market the retail
outlets have the maximum competitive edge in the market. The Mission and vision of this study
is to getting the information about the planning, procedures, and different types of innovative
offers, seasonal demand product and other kind of services like delivery of product from
distributed to retailer. which retail store are very good for selling dabur product and how much
there stock keeping unit .

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SCOPE OF THE STUDY
The survey is based on the retail audit. The scope of the survey is that, it gives correct
information about their retail store & helps me to understand their behaviour, perception,
markting strategy, advertisement campaign for their retail store etc. Through this survey To
study how Dabur distribution system is differentfrom that of its competitors and give
recommendations.
understand their current position on sales and distribution of dabur company in Bhubaneswar
market etc.
LIMITATION OF THE STUDY
The Entire project is based on the primary data source and hence to collecting the data from the
various retail stores from (kalinganagar to nandankanan road) in Bhubaneswar market. it is quite
difficult for me. Basically the managers those who were provide the information about their
retail store code for retail audit but those codes was not correct and also not serially. That‘s why
I face few problem at survey time.

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ORGANISATION PROFILE
INTRODUCTION
DABUR INDIA LIMITED
―ONE OF INDIA‘S MOST ADMIRED COMPANY‖Business portfolio of Dabur
PERSONAL CARE:-Dabur has a wide range
of personal care products and some products
as Dabur amla hair oil, vatica sampoo,
dabur gulabari, u veda etc.
HEALTH CARE :-Dabur chyawanprash, Dabur
Shwaasamrit, Dabur Pilochek, Dabur heal-ek,
Hajmola Candy, PudinHara, Dabur Blood Purifier
etc.

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Home care &Food products:-
 Tomato ketchup
 Lemoneeze
 Capsico
 Cornflour
 Pineapple slice
 Fruit cocktail
 Tomato puree
Real juice segment
 Real
 Active
 burrst

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Introduction to Dabur
FOUNDER AND LEADERS
Founding Thoughts: "What is that life worth which cannot bring comfort to others"
The story of Dabur began with a small, but visionary endeavour by
Dr. S. K. Burman, a physician tucked away in Bengal. His mission
was to provide effective and affordable cure for ordinary people in
far-flung villages. With missionary zeal and fervour, Dr. Burman
undertook the task of preparing natural cures for the killer diseases
of those days, like cholera, malaria and plague.
Soon the news of his medicines traveled, and came to be known. as the trusted 'Daktar' or Doctor
who came up with effective cures. And that is how his venture Dabur got its name - derived from
the Devanagri rendition of Daktar Burman.Dr. Burman set up Dabur in 1884 to produce and
dispense Ayurvedic medicines. Reaching out to a wide mass of people who had no access to
proper treatment. Dr. S. K. Burman's commitment and ceaseless efforts resulted in the company
growing from a fledgling medicine manufacturer in a small Calcutta house, to a household name
that at once evokes trust and reliability.
Dabur india ltd. Is the fourth largest FMCG company in india with the revenues of us$ 750
million (3390 crore) and market capitalization of us$ 3.5 billion (over RS 16000 crore)building
on a legacy of quality and experience of over 125 years. dabur operates in key consumer
products categories like hair care, oral care, health care, skin care, home care & foods.

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DABUR AT-A-GLANCE
Dabur India Limited has marked its presence with significant achievements and today commands
a market leadership status. Our story of success is based on dedication to nature, corporate and
process hygiene, dynamic leadership and commitment to our partners and stakeholders. The
results of our policies and initiatives speak for themselves.
 Leading consumer goods company in India with a turnover of Rs. 2834.11 Crore (FY09)
 3 major strategic business units (SBU) - Consumer Care Division (CCD), Consumer
Health Division (CHD) and International Business Division (IBD)
 3 Subsidiary Group companies - Dabur International, Fem Care Pharma and newu.
 17 ultra-modern manufacturing units spread around the globe
 Products marketed in over 60 countries
 Wide and deep market penetration with 50 C&F agents, more than 5000 distributors and
over 2.8 million retail outlets all over India
SHORT DESCRIPTION OF 3 MAJOR STRATEGIC BUSINESS UNITS (SBU)
Consumer Care Division (CCD):-
Adresses consumer needs across the entire FMCG spectrum through four distinct business
portfolios of Personal Care, Health Care, Home Care & Foods.
Master Brands:
 Dabur - Ayurvedic healthcare products
 Vatika - Premium hair care
 Hajmola - Tasty digestives
 Réal - Fruit juices & beverages
 Fem - Fairness bleaches & skin care products

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9 Billion-Rupee brands: Dabur Amla, Dabur Chyawanprash, Vatika, Réal, Dabur Red
Toothpaste, Dabur Lal Dant Manjan, Babool, Hajmola and Dabur Honey
 Strategic positioning of Honey as food product, leading to market
leadership (over 75%) in branded honey market
 Dabur Chyawanprash the largest selling Ayurvedic medicine with over
65% market share.
 Vatika Shampoo has been the fastest selling shampoo brand in India for
three years in a row
 Hajmola tablets in command with 60% market share of digestive tablets
category. About 2.5 crore Hajmola tablets are consumed in India every day
 Leader in herbal digestives with 90% market share
Consumer Health Division (CHD)
Offers a range of classical Ayurvedic medicines and Ayurvedic OTC products that
deliver the age-old benefits of Ayurveda in modern ready-to-use formats
 Has more than 300 products sold through prescriptions as well as over the counter

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Area of Survey-
our are area of survey are VSS Nagar,Nayapalli,Richika,Dumduma,IRC village,Kalinga
Bihar,Barmunda,Pattia.
No of Retail outlets available -300
 Distributors –
(AK,BK. Purushottam, Mohabir Agency ,Lotus Agency,Padmalaya)
 Purushottam:
(Area –Richika ,Dumduma,IRC village, BDA colony,Sailashree Bihar)
 Mohabir Agency :
(Area-Baramunda,Jagannath bihar,Kaliga Bihar Square)

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KALINGANAGAR TO NANDANKANAN ROAD MAP

40
Sales manager & suvransu sekhar pal survey time

42
RESEARCH METHODOLOGY
The project is largely Market Research based and involves primary research along with some
secondary research. The primary research involves the surveying of Medical Stores, Retail
store, distributers . The secondary research involves
Searching the internet for articles related to in general, competitors‘ news, industry news etc.
Primary Data:-
Primary Data shall consist of the answers obtained after questioning the retailer. The data shall
be used to know gap of dabur company
.Secondary data:-Secondary data shall consist mainly of the data obtained through internet,
news articles, journals and reports etc. The data shall be used to gather general industry news and
pattern, competitor news and latest happenings in the sector.Secondary research is a small part of
the project as not much data is available through external source.The whole Research
Methodology can be summarized as follows:
- Types of Research
Research Design: Exploratory type of Research Design. This research is exploratory because
there was no specified objective or problem or issues given. The management was unsure of the
Primary data Secondary
data
Analysis
&Interpretati
on
•Medical Stores
•retaii Stores
.News Articles
•Industry News
-Market Analysis
-Gap Analysis
-Distribution

43
prevailing market conditions and effectiveness of the current distribution service of Dabur
products. The retail audit was done in order to explore the current market scenario and to find
whether any type of problems is existing in the current distribution service. After the audit only
the problems were found and identified.
Sampling Design: Non Probability Convenience Sampling Design. The type of sampling was
non probability convenience sampling because the area of survey and retail beats was already
given to us by the marketing department and all the retail outlets in our area was covered.
Sample Size: 300 Retail Outlets
Sample Description: All the respondents were retailers.
DATA COLLECTION METHOD:
Primary Data: The primary data was collected through survey method using structured
direct questionnaire provided by the company.
Secondary Data: The secondary data was collected through Internet, Magazines, etc.
Type of Questionnaire: Structured Direct questionnaire (name of diff. products) consisting of
Dichotomous (Yes or No) questions were provided to us by the marketing department.
DESCRIPTIVE RESEARCH
Descriptive research includes surveys and fact-finding enquiries of different kinds. The major
purpose is description of the state of affaris as it exists at present. In social science and business
research we quite often use the term ex post facto research for descriptive research studies. The
main characterstics of this method is that the researchers has no control over the variables, he can
only report what has happened or what is happening.

44
STRATIFIED SAMPLING:
SAMPLING METHOD:
Where population embraces a number of distinct categories, the frame can be organized into
separate "strata." Each stratum is then sampled as an independent sub-population, out of which
individual elements can be randomly selected.
 Every unit in a stratum has same chance of being selected.
 Using same sampling fraction for all strata ensures proportionate representation in the
sample.
 Adequate representation of minority subgroups of interest can be ensured by stratification
& varying sampling fraction between strata as required.

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PRESENTATION AND ANALYSIS OF DATA
220
230
240
250
260
270
280
290
SHOP
SHOP

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230
240
250
260
270
280
290
BABUL RED
TOOTH
PASTE
COLGATE
DENTAL
CREAM
COLGATE
SALT
SHOPS
SHOPS

48
0
50
100
150
200
250
300
SHOPS
SHOPS

49
0
50
100
150
200
250
300
SHOPS
SHOPS

50
0
50
100
150
200
250
300
AMLA VATIKA HAIR
OIL
DABUR
ALMOND
50ML
75ML
100ML
150ML
200ML
300ML
500ML

51
0
50
100
150
200
250
300
SHOP
SHOP

52
0
100
200
300
400
SHOPS
SHOPS

53
0
50
100
150
200
250
300
SHOPS
SHOPS

54
0
50
100
150
200
250
300
SHOPS
SHOPS

55
0
50
100
150
200
250
300
Series 1
Series 1

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DATA ANALYSIS
FINDINGS (DISTRIBUTION CHANNEL)
1. service is not available in Kalinga Bihar area.
2.Damage replacement problem like honey crystallization in 2/3 outlets , expired or damaged
products etc.
3. Expiry products are not taken back from many outlets, thus retailers are very disappointed.
3. Many retail shop are buy Dabur products from (WS) Hata.
4. serviceses is required in Kalinga Bihar area.
5service gap are required to remove from.Dumduma, VIP Colony, Nayapalli Housing Board .
6.Some retail outlet have cash payment problem.
7. Residential areas are neglected by wholesaler, they only visit the market areas.
FINDDINGS(BRANDS)
 OTC PRODUCTS
1.In our area we are found that some OTC product are not available in any retail outlet. Like
SHILAJIT, ASHOKARISTA. SHANKHAPUSPI, VITA-EX GOLD, ASHOKARISTA etc .
 FOOD PRODUCTS
1.In food segment MANGO DRINKS and HOMEMADE GINGER GARLIC PASTE are not
available in any retail shop.
2.We also found that in drinks item TROPICANA(PEPSICO) and FROOTI(PARLE AGRO) is
main ravel of DABUR drinks item.
Homecare item like SANIFRESH ,ODOPICBAR are not available in retail shop.

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 SHAMPOO PRODUCTS
1.Dabur VATIKA GREEN SHAMPOO is also not available almost every retail outlet in our
area.
2.CLINIC PLUS(HUL) shampoo cover maximum market share .
 HAIR CARE,ORAL CARE & HEALTH CARE ITEMS
1.We are also found that in our area Dabur Oral care,Hair care, Health care items availability is
very good.
SUGGESTIONS FOR THE FURTHER STUDY:
There is high demand, so stocks will be sold.
Better communication of the distributors with the retailers is needed.
Need of inspection from company in order to maintain good distribution.
ULFILL Retailer need on basis of product.
There is need of better distribution service of Dabur Products.
Good distributor channel.
Weekly basis van visit.(Supervision)
Distribution channel expansion .
Right time all product delivered to retail shop.

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FIVE STEPS OF RETAIL AUDIT(suggestion)
1.fULFILL Retailer need on basis of product.
2. Good distributer
3.Daily basis van visit
4.Distribution channel expansion
5.Right time all product
deliverd to retail shop“This product is a
result of a process”
AFTER SURVEY THESE FIVE THINGS VERY IMPORTANT FOR
BHUBANESWAR MARKET (KALINGA VIHAR-NANDANKANAN ROAD

60
Problems of retailer
Products are not
reaching proper
way to
nayapalli, vss
nagar, kalinga
Bihar, khandagiri,k
alinga
studio, dumduma,
patrapada
suffer

61
CONCLUSION
 There is no complained in terms of quality, pack type and pack size.
 People/institutions are not aware about Dabur (homemade) products.
 According to my opinion Dabur products is little bit expensive rather than Dabur
competitor.
 If Dabur Company will want to go further and to increase their market share, they have
to do marketing and advertisement also.
 According to my opinion Comany should recruit individual DISTRIBUTERS.
Question rise-“but why “because our distributer is also having
distributer ship of “p&g, hul etc.”
 If it is not possible than marketing for Dabur product should be separately.

62
EFFECTIVE SALES PROCESS (model):-
To make sales effective the following process should be follow:-
 NEED RECOGNIZATION:-first we required to recognizing the need of
consumers, what actually they want to buy.
 FORMULATE SOLUTION:-Than find out the alternate solutions and choose the
best one.
 CLOSE THE SALES:-
 DELIVER AND EVALUATE:-Deliver and evaluate that, it is sufficient to satisfy
the need and wants of consumers &retailers.
 ESTABLISH RELATIONSHIP:-Make relationship and maintain to that.

63
ABOUT INSTITUTIONAL SALES
Intuitional Sales is similar as corporate sales, here we sell
products/Services/Solutions to other organizations. its also called B2B Sells.

64
For an eg. we sell one AC to a customer for his personel uses its B2C Selling,
where as in instituional sales we sell in bulk quantities for eg. Selling 300-1000 AC
to one new opening hotel.
Institutional Sales does not involve the channel of dealers/distributors, its the direct
sales for company to company
Dabur Foods Ltd, the foods and beverage arm of FMCG major Dabur india Ltd, in
an ffort to increase its focus on the food services market has launched various new
products catering specifically to institutional channels.
"We have recently launched four new products — pineapple slices, fruit cocktail,
tomato puree & corn flour. these products have been launched under Dabur's
Nature Best brand that exclusively caters to the food services sector.
The company is looking at developing its product portfolio by foraying into
products such as tomato-based dressings for snacks, other sauces and dips. The
company already caters to Jet Airways, Kingfisher Airlines, the India Hotels
Company and the Oberoi group of hotels and resorts, amongst others.
"The market for institutional sales of beverages is about Rs 110 crore, where we
already have about 50 per cent market share through the sales of our juice brand
Real.
Dabur Foods, a 100% subsidiary of Dabur India Ltd, is now focusing on
institutional sales in a big way. Though retail sales still rules the roost (75% of the
sales comes from this segment), the institutional pie is clocking faster growth rates.
The latter is growing at 45% per annum whereas the former is growing at 35%.
Says Amit Burman, ED, Dabur India Ltd, "The institutional segment will be a

65
growth driver for us in the near future." Keeping this in mind, the company
recently partnered with Cafe Coffee Day and launched Real Fruit fusion, a range of
smoothies with the Real fruit juice being a core ingredient. The food major has
invested Rs 15 lakh in this project.
BIBLIOGRAPHY
http://www.Dabur.com
http://www.google.co.in/
http://www.just-food.com
INSTITUTIONAL SALES CHANNELS OF DABUR INDIA LTD.
INDIA LTD.
INSTITUTION
AL SALES
RETAILERS MORDEN TRADE
RESTAURANT
HOTELS
RESORTS
CORPORATE
OFFICES
AIR LINES
BIG MALLS

66
http://www.thehindubusinessline.com
http://www.imcri.org
http://www.scribd.com

68
Outlet Name - Outlet Code
Town - Market -
State -
Category Company Brand
Present/N
ot
present
Mention
SKU
Present
Mention
SKU
Present
Mention
SKU
Present
Mention
SKU
Present
wholesale Stockist Remarks
Babool
Red Tooth Paste
Lal Dant Manjan
Meswak
Colgate dental cream
Tooth powder
cibaca
Colgate Salt
Max fresh gel
Pepsodent
Pepsodent Salt
Close-Up Gel
Amla Hair Oil
Vatika Hair Oil
Anmol
Almond
Perfume Coconut Oils
Nihar Jasmine
Parachute
Uttam
Bajaj Almond Drops
Dabur Vatika green shampoo
Clinic Plus
Dove
Sunsilk
Head & Shoulders
Pantene
Garnier Garnier
ITC Vivel
Sanifresh
Odopic Bar
RBI Harpic
HUL Vim Bar
Jyoti Lab Pril
Hajmola Tablets
Hajmola Candy
Honey
Lal Tail
Glucose-D
HUL Kissan Jam
Kelloggs Corn Flakes
Heinz Glucon-D
J & J Baby Oil
Real
Real Active
Mango Drinks
Hommade Ginger Garlic
Tropicana
100% Tropicana
Parle Agro Frooti
Hershey Jumpin
Mother's Ginger Garlic Paste
Smith & Jones Ginger Garlic Paste
Pudin Hara
Honitus Syrup
Honitus Lozenges
Shilajit
Ashokarista
Shankhapuspi
GSK ENO
P&G Vicks
Vita-Ex Gold
Ashokarista
Only Brand
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Only Brand
Only Brand
Channel -
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Only Brand
Foods
Dabur
OTC
Dabur
Pepsico
Baidyanath
Delivered by
Shampoo
HUL
P&G
Health Care
Dabur
Oral Care
Dabur
Colgate
Hair care
Dabur
Nihar
HUL
Home Care
Dabur
Only Brand
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Sip report on dabur

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