SIP-ppt
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The document analyzes the market and proposes a financial model for a proposed 24/7 real estate TV channel in India. It discusses the company and project background, objectives, value proposition and target market. It also covers the channel's current and proposed programming, competitors in both direct and indirect real estate media, marketing strategy and strategic alliances. The document then outlines potential revenue sources and expenses, provides recommendations, and acknowledges limitations. In conclusion, it finds potential for the channel's growth given trends in India's media and entertainment industry.
SIP-ppt
- 1. MARKET ANALYSIS, FINANCIAL MODEL OF 24*7 REAL ESTATE TV CHANNEL AT Sweat Equity Partners Presented By Pinaki Ranjan Bhakat Roll – 14202238 MBA-I Under the guidance of Ms. Shristi Patel & Prof. Biranchi Narayan Panigrahi
- 2. CONTENTS Background Company Background Project Background Objective, scope & Methodology Value Proposition & Target Market Program Portfolio Current Program My suggestions Competitors Direct Competitors Indirect Competitors Marketing Strategy & Strategic Alliances Revenue Sources & Expenses Recommendation & Limitation Conclusion
- 3. BACKGROUND Company Background The term ‘Sweat Equity’ means the time and effort people contribute to a project. It’s a financial advisory firm. Founder is Mr. Manish Chhajed. It’s a start up mentor capital firm help the client to prepare its business model and projections. Project Background Project is based on a 24*7 Real Estate TV channel by OMIPL. CEO of OMIPL is Mr. Manish Rachh. Launched 2013, started telecasting from 2014. Launched as FTA channel. My project is to analyse its market consisting of competitor, their revenue model, govt. rules, possible revenue generation sources and expenses etc and at last build up its financial model.
- 4. OBJECTIVE, SCOPE & METHODOLOGY Objective To know about the TV channel core proposition and business model. To know its competitor and their performance. To know how effective the govt. rules to expand its business globally. To know its possible expansion plan. Methodology Secondary data collection plan adopted. Understanding the business model, about its competitors by thorough reading various articles and news on internet. Analysis done as per my understanding. Exploratory type research design has been followed here. Scope Fully secondary data has been collected and as per my understanding I try to make it simple to understand the investors and common people.
- 5. CORE VALUE PROPOSITION & TARGET MARKET Value Proposition Provide a platform for knowledge gain and rules to individual before investing. Provide opportunity to the developers for advertising their products. Provide important services like raising issues relevant to developers, suggest policy changes information via panel discussions etc. Act as a single point of information. Target Market 25-50 years Young generation Developing Target Market Youth population become more tech-savy and their disposable income rising. Due to migration for various reason people are coming to cities.
- 6. PROGRAM PORTFOLIO Current Programs Dishayein – Focusing on Vaastu. EMI – Focusing on legal, architectural and other common issues. Celebrity Homes – Focusing on showing a celebrity’s home and their design. Udaan – Focusing on outstanding achievers of real estate industry. Dream Home – Focusing on builders project. Intelligent Interiors – Talks about designed interiors, prices and how to showcase those in your home. Other shows like May I help you, Fun Time, Legal Angles etc are also common. My Suggestions Program showcasing on upcoming projects. Interactive program between developers and buyers. Program showcasing on architectural and structural wonders of our country. Program for providing solution to the common people issues. Programs showcasing on the real estate intermediaries functions.
- 7. COMPETITORS Direct Competitors Alliance group real estate TV: Main value proposition is to provide all real aspect of real estate industry. Total investment was about 100 crore focused on India & Gulf country. Propex TV: Launched by J.C Group in 2012. Came up with revolutionary concept of web tv to catch young mass. Partners are Ultima builders, Orion resorts, Anzera properties etc. RE TV: UK based real estate TV channel. Focused on transmission of quality, property related programs around the world. Popular program is ‘Next Big Thing’ focuses on global emerging property market and financial potential of viewers. Real Estate Channel: Canadian real estate channel launched in 2006. Focuses on commercial and residential real estate information of various markets across India. Move Tube: It’s a US based channel that started journey from 2015. Its an interactive property search channel primarily telecasted through Roku player and Roku TV for testing but soon they will start telecasting via DTH and cable.
- 8. COMPETITORS CONTD… Magicbricks.com: C2C based portal launched by Times group in 2006. Revenue model based on Ads sale, income from middlemen & home seeker and seller and providing additional services. 99acres.com: Launched by Info Edge Pvt. Ltd in 2005. Generates revenue from ads sale, property listing, subscription from brokers etc. Commonfloor.com: Started journey from 2007 as apartment management solution provider. Its unique innovation is ‘Commonfloor- Retina’. Realtor.com: Founded in 1995 in US. Besides global property listing website updated in every 15 mins. Trulia.Inc.: Founded in 2004 in US. Residential property searching website provide information about price trending. Its uniqueness is ‘Trulia Map’ showing area comparisons, crime that happened etc. Indirect Competitors Some TV channel are not telecasting 24*7 but present the information by program basis. These channels are NDTV, Zee Business, CNBC Awaaz, Zee News etc. NDTV telecast property show called ‘Young Guns of Real Estate’. Also CNBC Awaaz telecast property show called ‘ India Real Estate Guide’.
- 9. MARKETING STRATEGY AND STRATEGIC ALLIANCES Marketing Strategy Organizing PR Events Distribution of pamphlets & business cards Events sponsoring Telemarketing Social Media Marketing Advertising in broadcasting media Calendar marketing Strategic Alliances Alliances with various marketing and financial firms like IKON marketing consultants, Tata Mutual fund, L&T Finance Ltd. Alliances with real estate builders and developers like Unitech, Ambuja Group, Prestige Group. Alliances with various regional and national TV channel like ABP Ananda, Aaj Tak, Jaya Plus, Times Now etc.
- 10. REVENUE SOURCES & EXPENSES Revenue Sources Advertising Subscription Syndication Mobile Streaming Event sales From Website Expenses Sources Carriage Fees Placement Fees Cost of organizing a business Marketing cost Administrative cost Maintenance cost
- 11. RECOMMENDATIONS & LIMITATIONS Recommendations Programs should be well diverged so that it can attract maximum number of customer. As the current era is based on internet so the TV channel should move into mobile app version. TV channel should focus on global real estate market in future to collect more information and customer base. Technology should be well adopted. Uniqueness, well management, proper channel to reach customer base is the key to go ahead in the E&M industry. Limitations Research done in a limited time. Fully secondary information are used to analyse. The information are historical as well as current mix of data. Limited data available.
- 12. CONCLUSION First of all it’s not a new concept it’s a “Old wine in a new bottle”. According to the report of FICCI-KPMG media & entertainment industry has the potential to grow at a cagr of 15.2% in the coming years. Also the E&M industry is the key sector of PM Modi’s Make in India campaign, so it will be greatly helpful from government also. So analysing these points we can say that as the TV channel is focusing on the real estate market so it has also a good potential to grow in future.