Sitecore. Digital Marketing System. Use Cases. Namics.
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This document discusses various use cases for Sitecore's digital marketing system. It describes how the system can be used to personalize content for holiday house rentals based on a user's geographical IP address. It also provides examples of administering post-booking questionnaires, running seasonal marketing campaigns, and adapting content based on search queries. Additional use cases shown include behavioral targeting on mobile devices and personalizing insurance content based on location. The document promotes Sitecore's ability to fulfill diverse customer needs through digital marketing.
Sitecore. Digital Marketing System. Use Cases. Namics.
- 1. Sitecore. Digital Marketing System. Use Cases. Namics. Eva Zuggal. Consultant. Oliver Raduner. Project Manager. 11. Dezember 2012
- 2. Agenda. Holiday Houses Mobile Insurance 17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
- 3. Holiday Houses. 17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
- 4. Use Cases. Holiday Houses. Resolve Geographical IP of User Example Switzerland Russia 17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
- 5. Use Cases. Holiday Houses. Resolve Geographical IP of User Configuration Requirements Build a Contact Teaser for each Region (CH/RU) Configure a Condition on the Teaser Placeholder 17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
- 6. Use Cases. Holiday Houses. Questionnaire/support notice if applicable Example How did you enjoy your stay? Problems finding offers? User who returns to the Site User who returns to the Site after a successful booking without having a completed (triggered Goal). booking on his previous visits. 17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
- 7. Use Cases. Holiday Houses. Questionnaire/support notice if applicable Configuration Requirements Configure Site Goals & Rules Goals can be triggered by user, eg. when visiting a particular page (booking confirmation) Rules can be used to identify a returning visitor and to check his/her activities, which are saved inside the visitor profile 17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
- 8. Use Cases. Holiday Houses. Automatic seasonal Campaigns Example March – May June – August September – November December – February 17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
- 9. Use Cases. Holiday Houses. Automatic seasonal Campaigns Configuration Requirements There are many different solutions to realize seasonal offers. The DMS offers Marketing Campaigns, which can be triggered based on a date: 17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
- 10. Use Cases. Holiday Houses. Adapt to Google Search Queries Example Search terms “Mountainbike in France” “Beach Holidays with Dog” 17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
- 11. Use Cases. Holiday Houses. Adapt to Google Search Queries Configuration Requirements Define a Conditional Rule in the Marketing Center Configure Outputs triggered by these rules 17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
- 12. Use Cases. Holiday Houses. Further possible Use Cases that would add value Show destination related information, eg. Weather or Events Notice visitor about booking availability of a previously viewed or favoured object Send target audience specific Mailings Automatically optimize placing of Teasers and interesting destinations/offers according to the visitor’s behaviour Show popular destinations of people from the same country 17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
- 13. Mobile. 17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
- 14. Use Cases. Mobile. Adapt Teaser to Google Search Queries Customer searching for a NOKIA C2-01 Prerequisite: Nokia C2-01 Delivered key words from Google Sitecore. Digital Marketing System. Use Cases. Namics.
- 15. Use Cases. Mobile. Behavioral Targeting Customer looking for a new smartphone 17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
- 16. Use Cases. Mobile. Behavioral Targeting Monitor behavior & collect information 17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
- 17. Use Cases. Mobile. Behavioral Targeting Use the information and personalize teaser accordingly (e.g. on home) Get 5% discount today white iPhone 5 (16 GB) iPhone 5 accessories 17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
- 18. Insurance. 17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
- 19. Use Cases. Insurance. «Teaser» Personalization Resolve GeopIP of user and personalize contact teaser accordingly 17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
- 20. Use Cases. Insurance. «Teaser» Personalization In case no agency can be found / offices closed – offer search by postcode 17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
- 21. DMS – fulfill customer wishes. eva.zuggal@namics.com oliver.raduner@namics.com © Namics 17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.
Editor's Notes
- #11: Voraussetzung, dass key words übergebenwerden.