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Soft Skills, Hard Benefits: Assessing
the Key Predictors of Hiring Success
#TMwebinar
	
   	
  
	
  	
  
Speaker: Jack Kramer
Executive Vice President
SkillSurvey
Moderator: Sarah Sipek
Associate Editor
Talent Management magazine
Soft Skills, Hard Benefits: Assessing
the Key Predictors of Hiring Success
#TMwebinar
	
   	
  
	
  	
  
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Frequently	
  Asked	
  Ques;ons	
  
#TMwebinar
	
   	
  
	
  	
  
Sarah	
  Sipek	
  
Associate	
  Editor	
  
Talent	
  Management	
  magazine	
  
Soft Skills, Hard Benefits: Assessing
the Key Predictors of Hiring Success
#TMwebinar
	
   	
  
	
  	
  
Jack	
  Kramer 	
   	
  	
  
Execu:ve	
  Vice	
  President	
  
SkillSurvey	
  
Soft Skills, Hard Benefits: Assessing
the Key Predictors of Hiring Success
Soft Skills,
Hard BenefitsThe key predictors of successful hires
Speaker
Jack Kramer
Executive Vice President, Field Operations
SkillSurvey, Inc.
Jack helps leaders in human resources leverage data-driven
analytics to make more informed hiring decisions and improve
retention for each candidate they hire. SkillSurvey helps
organizations of all sizes; outcomes of its scientific work have
been published in the peer-reviewed International Journal of
Selection and Assessment.
Agenda
-  Soft Skills – The Secret to Hiring
-  Why Soft Skills are Hard to Measure
-  How Should it Work?
-  Key Competencies and What it Means to
Be Job-specific?
-  Getting it Right - Bottom Line Results
Resign Yourself
to This Reality
46% of newly
hired employees
will fail within 18
months
Only 19% achieve
unequivocal success
* Source: “Hire for Attitude” Forbes, January 23, 2012 † Source: “Hiring for attitude: Research &
tools to skyrocket your success rate” Mark Murphy, Leadership IQ, 2012
Hiring Well is Hard
This has probably happened to you before…
Person appears perfect…
ü  dressed well
ü  great answers
ü  a sense of confidence
You hire him in your
organization ….
…and he poisons it
And you inevitably end up saying…
…the thing is,
he interviewed
really well.
Hiring Well is HARD
“Even Inspector 12 put more thought into certifying
the quality of Hanes briefs than most organizations
put into figuring out whether they’ve got a winner
or a smooth-talking nightmare on their hands.”
Rob Asghar, Forbes, April, 2014
What Went Wrong?
HR tends to do what they know…
- Resumes
- Interviews
- Self-Assessments
What Went Wrong?
- Soft skills seldom given their due
- Pre-hire assessments are not typically
job-specific - they’re generic
- Meaningful feedback from past managers
and coworkers is rarely collected.
- Self-assessments and personality tests
can be unreliable
Personality Tests are Great…
…if you’re hiring Miss America
#1 Issue
Authenticity/Faking
Review of 22 studies that
examined actual faking
revealed:
The average number of
fakers on personality
tests is 30%
Self-Assessments
Don’t Measure Up
Skills Assessments
-  Issue: Cheating
-  Answers on the internet
-  Estimates are that up to
1 in 10 candidates
engage in it
How valuable are they?
When new hires fail, 89%
of the time it is for soft
skills vs. job skills
Cognitive Assessments
-  Can show Adverse Impact
Data from a large number of
studies show large average
differences by race/ethnicity on
cognitive ability tests
“Soft Skills” are the Hard Part
How should the process work?
- Identify set of soft skills for each job
- Assess them, and make sure the
assessment criteria is as specific as the
job
- Use objective data and predictive talent
analytics
- Use detailed references from former
managers and coworkers for every hire
The key to
predicting future
job performance?
Past job
performance
Professionalism
Interpersonal
Skills
Problem Solving
And Adaptability
Personal Value
Commitment
Managing
Others
Leadership
True Predictors of Success
Proficiency in a short list of competency areas, which focus on soft
skills, are the true predictors of success in almost every job.
Professionalism
It’s the “price of entry” and consists of a wide variety
of behaviors and skills. Some apply to jobs across the
board:
- Dependability
- Following instructions
- Work ethic
Professionalism
Chemical Engineer
-  Develop and implement
comprehensive safety
procedures for workers who
handle chemicals and operate
equipment
-  Ensure compliance with all
relevant safety and
environmental regulations
(e.g., follow all rules for
disposal of hazardous
materials
Sales Professional
-  Accurately prepare customer
orders, proposals,
presentations and out-ward
facing communications to
customers
-  Consistently meet or exceed
sales goals
-  Comprehend the sales cycle
and follow best practices
throughout the entire process
Interpersonal Skills
Can personality tests provide insights regarding a
candidate’s interpersonal skills? Yes.
Can they reveal how well the candidate worked in
team situations in prior jobs? Not very well.
Having interpersonal skills like the
following will make him or her far more
likely to succeed:
-  Listening
-  Relationship-building
-  Collaboration
Interpersonal Skills
Housekeeper
-  Provide a high level of service
to all guests
-  Remain calm and helpful
when handling complains
from guests
Registered Nurse
-  Provide others with personal
assistance, medical attention,
and emotional support in a
caring and compassionate
manner
-  Listen carefully to patients
and co-workers, taking time to
understand and ask
appropriate questions without
interrupting
Every job essentially requires the ability to assess
and analyze issues as well as adaptability to changing
conditions:
-  Analyzing and summarizing information
-  Making decisions
-  Adapting to change
The more you’re able to assess
problem solving and adaptability
based upon the challenges of a
specific job, the better you’ll be
able to predict a candidate’s success.
Problem Solving
and Adaptability
Problem Solving
and Adaptability
Call Center Customer
Service Rep
-  Effectively resolve customer
requests, issues, and
complaints using knowledge
of company products,
policies, and services
-  Know when to escalate
issues to manager or
supervisor in order to ensure
prompt resolution to a
customer problem
Software Developer
-  Effectively translate design
specifications into software
code
-  Monitor and test functioning
of software to ensure quality
of product
Personal Value Commitment
A candidate’s commitment to values and ethics is a key
driver of your own risk exposure. It’s important to know to
what degree and applicant possesses:
-  Integrity
-  Respect for others
-  Adherence to standards
and policies
There are positions that provide
employees with access to sensitive,
personal, financial or security data.
Personal Value Commitment
Adjunct Faculty
-  Demonstrate trustworthiness,
honest and high personal
standards in dealings with
students and others
-  Treat students, co-workers,
staff and other of different
background, beliefs, and
gender with fairness, respect,
and sensitivity
Controller
-  Act with ethics and integrity,
ensuring that the
organization’s financial
activities and records meet or
exceed accounting standards
-  Maintain confidentiality and
privacy of company and client
information
Hiring Someone to Be
in a Position of Power?
If so, you’re probably going to
need to assess two additional
competencies and apply them
to predict job success.
Managing Others
While many jobs clearly demand management skills,
many others will call on them at times.
Skills needed include:
-  Selecting and retaining talent
-  Leading a team
-  Holding others accountable
Personal Value Commitment
Operations Manager
-  Build a strong and diverse team by continually recruiting and
selecting competent and talent people
Sales Manager
-  Conduct regular coaching sessions with sales team, focusing on
successes and area where there is room for improvement
-  Effectively measure performance and hold team members
accountable for meeting sales targets
Project Manager
-  Give assignments to team member according to their capabilities
(e.g., appropriately delegate tasks according to skill level or area of
expertise)
Leadership
The truly high profile positions call for an even larger
set of competencies.
Skills needed include:
-  Setting direction
-  Managing change
-  Motivating others
Leadership
Chief Financial Officer
-  Work with the executive team to develop short and long-term financial
plans, objectives, policies and actions
-  Serve as a trusted advisor to the CEO and others on challenging
solutions
HR Director
-  Act as a catalyst, communicating the need for change and inspiring
action
-  Motivate others by encouraging them and by building mutual trust,
respect and cooperation
The future of your
organization depends
upon understanding
the past performance
of your job candidates.
* Source: “Assessments 2014: Consistency is Key” Aberdeen Group, April 2014
Best-in-Class Organizations
Get the Idea
The Aberdeen
Group’s 2014
Assessment Report
reveals that Best-in-
Class organizations
are consistently
using assessments
to filter top-of-the-
funnel applicants
and make hiring
decisions
And the Results Speak for
Themselves
Best-in-Class
organizations that
rely on pre-hire
assessments are
experiencing:
-  Greater
performance
-  Higher first-year
retention
-  Higher employee
engagement * Source: “Assessments 2014: Consistency is Key” Aberdeen Group, April 2014
The root of problem lies in:
- Leaving the assessment of soft skills to
‘gut feel’ during the interview.
- Overestimating the significance of
education and experience.
- Relying on general tools instead of job-
specific assessments.
- Over-reliance on personality tests and
other measures that use self reports.
But Turnover Remains
Far Too High
A scientific assessment of
past work performance by
former colleagues
is the single best predictor
of future job success.
The Deliverable:
Pre-Hire 360® Feedback Report
The Deliverable:
Pre-Hire 360® Feedback Report
Job-Specific,
Behavioral-Based Feedback
Studies and Published Reports
are Proof
SkillSurvey
is the only
online
pre-hire
reference
checking
solution with
I/O peer-
reviewed,
published
studies of
its results.
SkillSurvey Pre-Hire 360® Assessments
are proven to be:
Reliable
Valid
EEOC Compliant
Psychometric Results
þ
þ
þ
Bottom-Line Results
35% decline
in first year turnover
Improved recruiting efficiency –
95% reduction in time spent
tracking down references
Greater hiring manager
satisfaction
“…this tale about baseball
[Moneyball] may turn out to
be the opening chapter of a
much larger story about
jobs. Predictive statistical
analysis, harnessed to big
data, appears poised to
alter the way millions of
people are hired and
assessed.”
The Atlantic
The World is Taking Note
-  Providing Reference Solutions since 2002
-  Inventor of web-based reference checking
-  Patented Solutions: Four patents received for Pre-Hire 360®, other
patents pending
-  57,204 Candidates in February 2015
-  February 2014 – 40,629 – 40.8% + Growth
-  10 million individuals entered into Pre-Hire 360®
-  More than 1.4M were candidates
-  1,400+ customers
-  350+ surveys in current inventory – 25 different job families
-  Cynthia Hedricks, PhD, Chief Analytics Officer
-  109 Surveys for Healthcare roles, 27 Surveys for IT roles, 16
for Sales roles, 10 for Customer Service roles, 26 for Finance
roles, 21 for Retail roles, 21 for Education
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Skill survey final

  • 1. #TMwebinar The presentation will begin at the top of the hour. A dial in number will not be provided. Listen to today’s webinar using your computer’s speakers or headphones. Soft Skills, Hard Benefits: Assessing the Key Predictors of Hiring Success
  • 2. #TMwebinar         Speaker: Jack Kramer Executive Vice President SkillSurvey Moderator: Sarah Sipek Associate Editor Talent Management magazine Soft Skills, Hard Benefits: Assessing the Key Predictors of Hiring Success
  • 3. #TMwebinar         Tools You Can Use Audio Control –  A dial in number will not be provided. –  Adjust the volume by sliding the indicator in the Media Player box to the left. –  Also check your computer’s volume for external speakers or headsets.
  • 4. #CLOwebinar Tools  You  Can  Use   Speaker Bios Resources Media Player Q&A Slides Twitter Help Post Event EvaluationShare This Group Chat HRCI TM Webinars #  #TMwebinar  
  • 5. #CLOwebinar         Tools You Can Use Q&A and Live Group Chat –  Enter your first name and initial and join the live discussion with other webinar attendees –  Enter technical or content- related questions into the Q&A box –  Type your question in the space at the bottom. –  Click “Submit.” Q&A Group Chat #TMwebinar  
  • 6. #TMwebinar         Tools You Can Use Twitter -  Click “Post” in the Twitter widget. #TMwebinar @TalentMgtMag
  • 7. #TMwebinar         1. May I receive a copy of the slides? YES! Click on the resource list located on the top left portion of your screen. 2. May I review the webinar recording at a later date? YES! You may log in again using today’s link to review the presentation on-demand. 3. Is this webinar HRCI certified? YES! The HRCI certification code will appear in the box to the right of the slides after the required watch-time has elapsed. Frequently  Asked  Ques;ons  
  • 8. #TMwebinar         Sarah  Sipek   Associate  Editor   Talent  Management  magazine   Soft Skills, Hard Benefits: Assessing the Key Predictors of Hiring Success
  • 9. #TMwebinar         Jack  Kramer       Execu:ve  Vice  President   SkillSurvey   Soft Skills, Hard Benefits: Assessing the Key Predictors of Hiring Success
  • 10. Soft Skills, Hard BenefitsThe key predictors of successful hires
  • 11. Speaker Jack Kramer Executive Vice President, Field Operations SkillSurvey, Inc. Jack helps leaders in human resources leverage data-driven analytics to make more informed hiring decisions and improve retention for each candidate they hire. SkillSurvey helps organizations of all sizes; outcomes of its scientific work have been published in the peer-reviewed International Journal of Selection and Assessment.
  • 12. Agenda -  Soft Skills – The Secret to Hiring -  Why Soft Skills are Hard to Measure -  How Should it Work? -  Key Competencies and What it Means to Be Job-specific? -  Getting it Right - Bottom Line Results
  • 13. Resign Yourself to This Reality 46% of newly hired employees will fail within 18 months Only 19% achieve unequivocal success * Source: “Hire for Attitude” Forbes, January 23, 2012 † Source: “Hiring for attitude: Research & tools to skyrocket your success rate” Mark Murphy, Leadership IQ, 2012
  • 14. Hiring Well is Hard This has probably happened to you before… Person appears perfect… ü  dressed well ü  great answers ü  a sense of confidence You hire him in your organization …. …and he poisons it
  • 15. And you inevitably end up saying… …the thing is, he interviewed really well. Hiring Well is HARD
  • 16. “Even Inspector 12 put more thought into certifying the quality of Hanes briefs than most organizations put into figuring out whether they’ve got a winner or a smooth-talking nightmare on their hands.” Rob Asghar, Forbes, April, 2014 What Went Wrong? HR tends to do what they know… - Resumes - Interviews - Self-Assessments
  • 17. What Went Wrong? - Soft skills seldom given their due - Pre-hire assessments are not typically job-specific - they’re generic - Meaningful feedback from past managers and coworkers is rarely collected. - Self-assessments and personality tests can be unreliable
  • 18. Personality Tests are Great… …if you’re hiring Miss America #1 Issue Authenticity/Faking Review of 22 studies that examined actual faking revealed: The average number of fakers on personality tests is 30%
  • 19. Self-Assessments Don’t Measure Up Skills Assessments -  Issue: Cheating -  Answers on the internet -  Estimates are that up to 1 in 10 candidates engage in it How valuable are they? When new hires fail, 89% of the time it is for soft skills vs. job skills Cognitive Assessments -  Can show Adverse Impact Data from a large number of studies show large average differences by race/ethnicity on cognitive ability tests
  • 20. “Soft Skills” are the Hard Part How should the process work? - Identify set of soft skills for each job - Assess them, and make sure the assessment criteria is as specific as the job - Use objective data and predictive talent analytics - Use detailed references from former managers and coworkers for every hire
  • 21. The key to predicting future job performance? Past job performance
  • 22. Professionalism Interpersonal Skills Problem Solving And Adaptability Personal Value Commitment Managing Others Leadership True Predictors of Success Proficiency in a short list of competency areas, which focus on soft skills, are the true predictors of success in almost every job.
  • 23. Professionalism It’s the “price of entry” and consists of a wide variety of behaviors and skills. Some apply to jobs across the board: - Dependability - Following instructions - Work ethic
  • 24. Professionalism Chemical Engineer -  Develop and implement comprehensive safety procedures for workers who handle chemicals and operate equipment -  Ensure compliance with all relevant safety and environmental regulations (e.g., follow all rules for disposal of hazardous materials Sales Professional -  Accurately prepare customer orders, proposals, presentations and out-ward facing communications to customers -  Consistently meet or exceed sales goals -  Comprehend the sales cycle and follow best practices throughout the entire process
  • 25. Interpersonal Skills Can personality tests provide insights regarding a candidate’s interpersonal skills? Yes. Can they reveal how well the candidate worked in team situations in prior jobs? Not very well. Having interpersonal skills like the following will make him or her far more likely to succeed: -  Listening -  Relationship-building -  Collaboration
  • 26. Interpersonal Skills Housekeeper -  Provide a high level of service to all guests -  Remain calm and helpful when handling complains from guests Registered Nurse -  Provide others with personal assistance, medical attention, and emotional support in a caring and compassionate manner -  Listen carefully to patients and co-workers, taking time to understand and ask appropriate questions without interrupting
  • 27. Every job essentially requires the ability to assess and analyze issues as well as adaptability to changing conditions: -  Analyzing and summarizing information -  Making decisions -  Adapting to change The more you’re able to assess problem solving and adaptability based upon the challenges of a specific job, the better you’ll be able to predict a candidate’s success. Problem Solving and Adaptability
  • 28. Problem Solving and Adaptability Call Center Customer Service Rep -  Effectively resolve customer requests, issues, and complaints using knowledge of company products, policies, and services -  Know when to escalate issues to manager or supervisor in order to ensure prompt resolution to a customer problem Software Developer -  Effectively translate design specifications into software code -  Monitor and test functioning of software to ensure quality of product
  • 29. Personal Value Commitment A candidate’s commitment to values and ethics is a key driver of your own risk exposure. It’s important to know to what degree and applicant possesses: -  Integrity -  Respect for others -  Adherence to standards and policies There are positions that provide employees with access to sensitive, personal, financial or security data.
  • 30. Personal Value Commitment Adjunct Faculty -  Demonstrate trustworthiness, honest and high personal standards in dealings with students and others -  Treat students, co-workers, staff and other of different background, beliefs, and gender with fairness, respect, and sensitivity Controller -  Act with ethics and integrity, ensuring that the organization’s financial activities and records meet or exceed accounting standards -  Maintain confidentiality and privacy of company and client information
  • 31. Hiring Someone to Be in a Position of Power? If so, you’re probably going to need to assess two additional competencies and apply them to predict job success.
  • 32. Managing Others While many jobs clearly demand management skills, many others will call on them at times. Skills needed include: -  Selecting and retaining talent -  Leading a team -  Holding others accountable
  • 33. Personal Value Commitment Operations Manager -  Build a strong and diverse team by continually recruiting and selecting competent and talent people Sales Manager -  Conduct regular coaching sessions with sales team, focusing on successes and area where there is room for improvement -  Effectively measure performance and hold team members accountable for meeting sales targets Project Manager -  Give assignments to team member according to their capabilities (e.g., appropriately delegate tasks according to skill level or area of expertise)
  • 34. Leadership The truly high profile positions call for an even larger set of competencies. Skills needed include: -  Setting direction -  Managing change -  Motivating others
  • 35. Leadership Chief Financial Officer -  Work with the executive team to develop short and long-term financial plans, objectives, policies and actions -  Serve as a trusted advisor to the CEO and others on challenging solutions HR Director -  Act as a catalyst, communicating the need for change and inspiring action -  Motivate others by encouraging them and by building mutual trust, respect and cooperation
  • 36. The future of your organization depends upon understanding the past performance of your job candidates.
  • 37. * Source: “Assessments 2014: Consistency is Key” Aberdeen Group, April 2014 Best-in-Class Organizations Get the Idea The Aberdeen Group’s 2014 Assessment Report reveals that Best-in- Class organizations are consistently using assessments to filter top-of-the- funnel applicants and make hiring decisions
  • 38. And the Results Speak for Themselves Best-in-Class organizations that rely on pre-hire assessments are experiencing: -  Greater performance -  Higher first-year retention -  Higher employee engagement * Source: “Assessments 2014: Consistency is Key” Aberdeen Group, April 2014
  • 39. The root of problem lies in: - Leaving the assessment of soft skills to ‘gut feel’ during the interview. - Overestimating the significance of education and experience. - Relying on general tools instead of job- specific assessments. - Over-reliance on personality tests and other measures that use self reports. But Turnover Remains Far Too High
  • 40. A scientific assessment of past work performance by former colleagues is the single best predictor of future job success.
  • 44. Studies and Published Reports are Proof SkillSurvey is the only online pre-hire reference checking solution with I/O peer- reviewed, published studies of its results.
  • 45. SkillSurvey Pre-Hire 360® Assessments are proven to be: Reliable Valid EEOC Compliant Psychometric Results þ þ þ
  • 46. Bottom-Line Results 35% decline in first year turnover Improved recruiting efficiency – 95% reduction in time spent tracking down references Greater hiring manager satisfaction
  • 47. “…this tale about baseball [Moneyball] may turn out to be the opening chapter of a much larger story about jobs. Predictive statistical analysis, harnessed to big data, appears poised to alter the way millions of people are hired and assessed.” The Atlantic The World is Taking Note
  • 48. -  Providing Reference Solutions since 2002 -  Inventor of web-based reference checking -  Patented Solutions: Four patents received for Pre-Hire 360®, other patents pending -  57,204 Candidates in February 2015 -  February 2014 – 40,629 – 40.8% + Growth -  10 million individuals entered into Pre-Hire 360® -  More than 1.4M were candidates -  1,400+ customers -  350+ surveys in current inventory – 25 different job families -  Cynthia Hedricks, PhD, Chief Analytics Officer -  109 Surveys for Healthcare roles, 27 Surveys for IT roles, 16 for Sales roles, 10 for Customer Service roles, 26 for Finance roles, 21 for Retail roles, 21 for Education
  • 49. #TMwebinar         Please complete the webinar evaluation.
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