Skoho
- 1. skoho231 Market St.Old CityPhiladelphia, PA 19106
- 2. Company ProfileContemporary shoe store located in the Old City neighborhood of PhiladelphiaBoth private label and other brands of shoesOnly women’s shoes with plans of expanding into men’s down the lineApproximately 70% outside brands and 30% private labelWill have a standard level of shoes as well as a luxury section for upscale clientsStandard level will typically cost between $50 and $300, luxury shoes cap at approximately $500 to $600Skoho brand shoes will be slightly cheaper than competitors to promote selfSmall amount of accessories carried including leggings and shoe paddingsLocal jewelry designers to be featured in small amounts
- 4. Students and young professionals 18-35 years old
- 6. Urbanites
- 8. Not afraid to try a new style
- 10. Most likely working/studying in a creative-based industry
- 11. Typical income is $35,000 to $85,000Lifestyle
- 12. Skoho Customers
- 13. Skoho Customers
- 14. Store Location231 Market StOld CityPhiladelphia, PA 19106
- 18. Surrounding Location This location is in the Old City district of Philadelphia. Old City has unique people, charming stores, significant history, and amazing nightlife. This district is the most historic of Philadelphia and includes sights such as Independence Hall, the Liberty Bell, and Betsy Ross’s home. Because of it being such a historic area, many of the streets are still old cobblestone that provides the area with much charm. The majority of stores in the area are privately owned boutiques. This differs from many other neighborhoods of Philadelphia, where the shopping mainly features corporations. Old City also has many art galleries. For the first Friday of every month, Old City holds First Friday, which opens the approximately 40 art galleries to the public and includes music and food throughout the neighborhood.
- 19. Store Layout
- 20. Store Interiors
- 21. Store InteriorsOverall feel of store is of a loft in a major city
- 22. All fixtures will be purchased from antique stores except for the built-in shelving system and couch/table combination.
- 23. Lighting will be recessed and slightly dimmed. Vintage chandeliers will also be hung in various locations throughout the store.
- 24. Each pair of shoes will have an individual cubicle in which they will be displayed in the built-in wall units.
- 25. -The wall unit’s shelving will be glass and will be placed on an exposed brick wall for backing. There will also be individual lighting in each cubicle.
- 26. -Floors will be distressed hardwood with rugs in some areas of the store.
- 27. -Wall will be separated into three sections: dress, casual, and boots.
- 28. -Exposed beams will line the ceilings.PromotionsCross promotions with local businesses in Old City including Matthew Izzo, Lakshmi, Sugarcube, Topstitch, Third Street Habit, and Charlie’s
- 29. Participation in First Friday, have cocktails and live music to bring in new customers and promote the business
- 30. Opening day/party on a First Friday
- 31. Send postcards to residence of Old City announcing our openingWhere Our Customers ShopVintage stores
- 32. Sugarcube
- 33. Matthew Izzo
- 34. Urban Outfitters
- 35. Anthropology
- 36. Top Stitch
- 37. SouixZanneMessix
- 38. Smak Parlor
- 40. Three Sirens
- 41. Vagabond
- 42. BCBG Brands We CarrySkoho
- 43. Steve Madden
- 44. Frye
- 45. Jessica Simpson
- 46. BCBGeneration
- 47. DV by Dolce Vida
- 48. Jeffrey Campbell
- 49. Calvin Klein
- 50. Linea PaoloLuxury Brands We CarryJimmy Choo
- 51. Nanette Lapore
- 52. Valentino
- 53. Kate Spade
- 54. Tori Burch
- 55. Christian LouboutinSkoho Shoebox Design
- 56. Samples of Shoes
- 57. Samples of Shoes
- 58. Sample of Shoes
- 59. Sample of Shoes
- 60. skoho