SKS Microfinance is the largest microfinance company in India, with a market share of approximately 10%. It offers microloans primarily to low-income women in rural India using the Grameen Bank model of joint liability groups. This model and SKS's focus on operational efficiency has allowed it to achieve industry-leading asset quality and low interest rates of around 25%. The IPO note recommends subscribing to the IPO given SKS's market leadership position and the large unmet demand for microfinance in India.