Skyfall search list
- 1. Stuff to look for SKYFALL • Remember all the categories for exam…. – Ownership – Digital Technology – Proliferation of hardware – Synergy & Cross media convergence – Local and global audiences – Technological convergence – Also remember all processes: funding, production, marketing, distribution, exhibition (consumption) and exchange • What number for James Bond film? How does it similar/different to previous ones • How does it compare (similarities/differences) with previous ones? (actors/story etc) • Who is director (what is their reputation? Previous films etc) • Who are actors? (what are their reputations/roles……..is their role important? (consider part of marketing) • Production company? – Are they horizontally or vertically integrated? – Is it a parent or subsidiary company? (if subsidiary – who is wider owner?) (also, what other companies do they own?) • Budget? (cost to make) • Film making locations? (real sets and studios? • Film making details – technologies? • How was it edited/special effects etc. • How is it a ‘british film’? • How is it an ‘American film’? • Who is the audience? (also consider local and global) – Consider synergies and marketing strategies….. • Distribution company/companies? – For different countries? – For cinema? – For DVD? • How was it advertised/marketed? (get everything!) – Above the line marketing? – Below the line marketing? – Technologies/convergence with marketing? • Marketing strategies? (other than traditional like website/social networking etc) – Look on marketing slide for full list! • Synergies and cross media convergence? (what companies did it hook up with and why? – Coke zero, heineken, nail varnish, phones, ADELE – (music) to name some!) – Production synergy? – Distribution synergy? – Marketing synergy? – Exhibition synergy? – Where was it shown/exhibited? – Cinema vs home entertainment • What was box office income? • What was profit (in relation to budget/cost) • What was DVD sales/income? • Where else can you watch it at home? (itunes? Netflix? Lovefilm? Etc) • HOW can you watch it? (what platforms? PSP, consoles etc) – how does this relate to audiences?