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They should not make up things to somehow make their names popular to the markets or clients.  Being dishonest and fraudulent to the markets or clients would only make the names of the company gain a bad image rather than a good one.  Companies should only announce and proclaim things if they are sure about it and is very capable and competent to do such things.  The reputation of a company is very important and fragile. One false move and the whole company might go down with the false things they are proclaiming.

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Slide 24

  • 1. They should not make up things to somehow make their names popular to the markets or clients. Being dishonest and fraudulent to the markets or clients would only make the names of the company gain a bad image rather than a good one. Companies should only announce and proclaim things if they are sure about it and is very capable and competent to do such things. The reputation of a company is very important and fragile. One false move and the whole company might go down with the false things they are proclaiming.