Slideshare for Journalists by @ross
1 like18,592 views
The document discusses how journalists can use SlideShare to create "news objects" like presentations, documents, videos, and infographics to drive attention and engagement for their stories, and provides tips for using popular and featured content on SlideShare to monitor sources and get traffic. It also introduces the SlideShare Publisher Program which offers publishers a branded channel, unlimited uploads, analytics, and the ability to have their content featured by SlideShare and LinkedIn editors to drive traffic.
Slideshare for Journalists by @ross
- 2. Contents How “news objects” drive attention Tips for Journalists Introducing the SlideShare Publisher Program
- 4. Presentations Documents News Objects Videos Infographics
- 5. News Objects Make the news more informative and engaging
- 6. For years, bloggers and journalists have used SlideShare for free to embed news objects into stories
- 7. News Objects “Our stories that contain embedded content gain above average referral traffic.” -- Pierce Stanley, New Media Fellow The New Republic
- 8. Tips for Journalists 1. Monitor Featured Content on the Homepage http://slideshare.net/
- 9. Tips for Journalists 2. Browse Popular Content by Category http://slideshare.net/popular
- 10. Tips for Journalists 3. Follow Sources http://slideshare.net/pro_accounts
- 11. SlideShare Publisher Program 1. Branded Channel 2. Embedding & APIs 3. Traffic drivers
- 12. SlideShare Publisher Program Builds upon LinkedIn Today and developer.linkedin.com/publishers
- 13. SlideShare Publisher Program – Free custom branded Channel – Unlimited presentation, document, infographic and video uploads – Analytics to track traffic & engagement
- 14. Embedding – Embed content from your Channel into your stories – More engaging than downloading a pdf – Increase social sharing
- 15. Traffic Drivers Your Channel is monitored by: – SlideShare editors who choose what to feature on the homepage, driving traffic to your news objects – LinkedIn Today editors who choose what to feature, driving traffic to your stories
- 16. How are publishers using it? Editorial: Embedding news objects
- 17. How are publishers using it? Reports & whitepapers: distribution for document format content
- 18. How are publishers using it? Events: Share presentations with attendees and let content market the event brand
- 19. SlideShare Publisher Program Publishers and bloggers with >5M unique visitors per month can qualify by contacting publishers@slideshare.com If you do not qualify, you can still use SlideShare for free to leverage embeddable news objects