Slideshare Presentation[1133].pptx
- 1. Social Media for Healthcare Providers Rafael Soto Jr.
- 2. Use of social media in the United States 5% 11% 26% 42% 46% 50% 54% 63% 62% 65% 69% 69% 72% 72% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2005 2007 2009 2011 2013 2015 2017 2019 2021
- 3. Social media use by age group 84% 81% 73% 45% 79% 61% 38% 14% 6% 33% 92% 221% 0% 50% 100% 150% 200% 250% 300% 18-29 30-49 50-64 65+ Age group Social Media Usage by age group 2021 2011 % change
- 4. Social media marketing vs. traditional marketing • Social media marketing can reach a wider audience. • Social media marketing is capable of reaching more people through various channels. • Traditional marketing is limited to geographical area. • Social media marketing is more cost-effective. • It is a great option for businesses with limited budgets. • Social media marketing targets specific customers. • SM allows you to show ads to the people who are related to and take interest in your business. • Traditional marketing targets a broad audience, so there will be many people who are not related to your business. • Social media marketing is a better measuring tool. • You can measure the number of clicks, impressions, conversions, and other metrics that help track improvements. • Traditional marketing lacks this level of real-time tracking and feedback.
- 5. Social media strategies for health care providers
- 6. Social Media Awareness Campaigns • Health care providers are responsible for providing timely and factual information for their patients. • Healthcare and social media go hand-in-hand when it comes to raising awareness about public health topics. • Health care providers can utilize social media channel to provide: • Recommendations for those experiencing symptoms or side effects. • Self-help and external resources to navigate a diagnosis. • Links to new studies and treatment options.
- 7. Social Media Talent recruitment Campaigns • Since the beginning of the COVID-19 epidemic, many doctors, nurses and supporting staff have left the profession. • As providers continue to grapple with staffing shortages, attracting talent has become one of most important applications of social media for healthcare organizations. • Social networks provide a platform to shape and strengthen your employer brand. • Sharing updates on awards and behind-the-scenes content can get candidates excited about working with your organization, expanding your talent pool and expediting the hiring process.
- 8. Public Education Campaigns • Healthcare misinformation on social media is very common and can lead to poor health outcomes. • During the COVID-19 pandemic, misinformation contributed to the use of unproven treatments, nonadherence to mitigation measures, and high levels of vaccine hesitancy. • Older Americans are more at risk of being victims of healthcare misinformation. • Whether it's blog posts, videos or general health tips, health care providers can provide the public with key information that leads to improved decision making. • Public education through social media includes: • Educate the public about common sense health practices • Keep the public informed about current health issue. • Answer common health care questions.
- 9. Examples of Social media marketing from health care providers
- 10. #YES MAMM • Breast cancer is the most common cancer in women in the United States. • About 1 in 3 women is diagnosed with breast cancer each year, and about 43,700 women die from breast cancer each year. • Carilion Clinic implemented a breast cancer awareness campaign called “YES MAMM.” • Screening for breast cancer was very low in Western Virginia. • October in October 2014 by Carilion Clinic. • The campaign was aimed at raising awareness about breast cancer and the need for early detection. • YES MANN campaign components • User-generated content • Short videos, testimonials, etc. • Facebook, Twitter and Instagram. • The aim of the campaign was to direct traffic to organization’s website where women can: • Learn more about breast cancer. • Schedule appointments at a nearby clinic.
- 11. #HereForYou • It is estimated that approximately 1 in 5 adults in the U.S. experience mental illness each year. • One of the most effective ways to address mental health is through mental health awareness. • #HEREFORYOU Campaign • Launched by Instagram in 2017. • The campaign encourages users to share their stories about their struggles with mental health. • Testimonials videos of people talking about their experiences with mental health.. • Provides easy access to resources of support for people who are suffering from mental health. • Influencers • Ex. To help others dealing with similar issues, Instagram teamed up with “Pretty Little Liars" star Troian Bellisario, who has spoken out in the past about her own struggles with eating disorders.
- 12. Conclusion • Healthcare is often slow in adopting new technology. • However, many healthcare organizations have embraced social media. • Social media marketing helps health care providers improve business performance by lowering marketing costs. • Social media is an effective tool that can help health care providers: • Improve business performance by lowering marketing costs. • Improve employee acquisition and retention by delivering engaging content through various social media platforms. • Improve health outcomes by combating misinformation.