Diving into the Private Ad Exchange and the evolution of Programmatic Premium
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1. The document discusses the evolution of programmatic premium advertising and private ad exchanges. 2. It notes that automation will continue, reducing the cost of sales and focusing on knowledge, opportunities, and control. 3. Programmatic advertising is becoming mainstream in the US, with 30% of revenue and 45% of volume coming from programmatic sources by 2012.
Diving into the Private Ad Exchange and the evolution of Programmatic Premium
- 1. Brussels March 2013 Tim Geenen Diving into the Demand & Partnerships Private Ad Exchange and the evolution of Programmatic Premium 1
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- 3. The world I live in… 3
- 4. The clients we work with… 4
- 5. 3 things 1. Automation will happen 2. Reducing cost of Sales 3. Focus on knowledge, opportunity & control 5
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- 7. Programmatic is main-stream in US 7
- 9. Have a look at Sanoma Media’s showcase here… http://www.improvedigital.com/en/show case 9 9
- 10. SANOMA MEDIA STRATEGY 10 10
- 11. SANOMA MEDIA STRATEGY 11 11
- 12. REAL TIME BIDDING Sanoma Media NL - RTB Revenue Share 2012 12 12
- 13. 30 10 GROWTH OF REAL-TIME BIDS 9 26 billion 25 23 billion 8 21 billion 7 20 17 billion 6 15 5 Advertisers x1,000 Billions 2012 4 10 8 billion 3 7 billion 8 billion 7 billion 6 billion 5 billion 2 5 3 billion 2 billion 1 - 0 Total bids Advertisers 13 13
- 14. 0.00001 0.000009 GROWTH OF REAL-TIME BIDS 0.000008 0.000007 0.000006 Liquidity 0.000005 Billions 2012 0.000004 0.000003 matters! 0.000002 0.000001 0 Advertisers 14 14
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- 17. 2012 17 17
- 18. SSHHTT… 30% Revenue = Programmatic 45% Volume = Programmatic 13% Volume = RTB 18 18
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- 21. SSHHTT The reduction in cost of sales, can result in a higher net bottom line for publishers … 21
- 22. Deal_ID AKA Direct Deals Preferred Deals Private Seats Private Market Places (PMP’s) 22
- 23. <<<<Technical Provider>>> <<<<Buyer>>>> <<<<Buyer_id>>>> <<<<Advertiser, mixed or specific, if specific please name>>>> <<<< Publisher>>>> <<<<Sites>>> <<<<Geo Targeting>>>> <<<<Any other Targeting Requirements>>>>> <<<<Pricing Model, Fixed or Dynamic>>>> <<<<Minimal Price in USD>>>> <<<<Start Date>>>> <<<<End Date>>> <<<<deal_id – to be inserted when line item is generated in 360>>>> 23
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- 31. The Future outlook… Wide adoption of Programmatic Advertising by publishers Video RTB ramping up Mobile at scale skipping the manual era and move straight to programmatic Data Management and Big Data become key topic for publishers 31
- 32. Recap 1. Automation will happen 2. Reducing cost of Sales 3. Focus on knowledge, opportunity & control 32
- 33. ABOUT IMPROVE ABOUT DIGITAL ,, ,, If you need Tim Geenen VP, Demand & Partnerships further +31 (0) 649 235 483 t.geenen@improvedigital.com Improve Digital information Headquarter Van Diemenstraat 192 , let’s get in 1013CP Amsterdam touch www.improvedigital.com @TimGeenen today! 33 33