This document discusses marketing strategies used by Sahjanand Laser Technology Limited (SLTL) in the manufacturing sector. It first provides background on SLTL and the manufacturing sector. It then discusses SLTL's lead generation techniques like feedback calling, cold calling, content writing and digital marketing. The document outlines SLTL's tasks and activities related to lead generation and content writing. It concludes with suggestions for SLTL to focus more on digital marketing through social media and YouTube as it is less costly and can creatively engage more people.
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